{"id":33,"date":"2022-01-09T23:02:27","date_gmt":"2022-01-09T22:02:27","guid":{"rendered":"http:\/\/missionblablacar.com\/?page_id=33"},"modified":"2022-02-18T12:11:56","modified_gmt":"2022-02-18T11:11:56","slug":"ressources","status":"publish","type":"page","link":"https:\/\/missionblablacar.com\/php-index\/home\/en\/ressources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div  class=\"tatsu-BkbAdOgtht tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 15% 90px 15%\",\"m\":\"90px 5% 90px 5%\",\"t\":\"90px 10% 90px 10%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJgCuOlKnK\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByATuxF3F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJA0bk1RY\" ><style>.tatsu-HJA0bk1RY .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HJA0bk1RY .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner\">\n<h1 style=\"text-align: left;\">Resources<\/h1>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ryvhlyJ0t\" ><style>.tatsu-ryvhlyJ0t .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-ryvhlyJ0t.tatsu-inline-text{margin: 0px 0px 90px 0px;}@media only screen and (max-width: 767px) {.tatsu-ryvhlyJ0t .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p style=\"text-align: left;\"><span class=\"body\">Mission BlaBlaCar est une porte d\u2019entr\u00e9e vers un monde entrepreneurial international. Les auteurs ont ins\u00e9r\u00e9 l\u2019ouvrage dans son environnement social et technologique en mentionnant de nombreuses autres exp\u00e9riences, soci\u00e9t\u00e9s, \u00e9tudes et oeuvres. Retrouvez ici les liens directs vers toutes les r\u00e9f\u00e9rences cit\u00e9es dans l\u2019ouvrage :<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-H1dKueK3F\" ><style>.tatsu-H1dKueK3F .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-H1dKueK3F .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 1<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-SyM1s_et2Y\"  ><style>.tatsu-SyM1s_et2Y .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-SyM1s_et2Y .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-SyM1s_et2Y .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-SyM1s_et2Y .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-SyM1s_et2Y.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 15<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">When an idea\u2019s time comes, many people will have it, because it emerges at the same time as the problems it aims to solve<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Good ideas can't be stolen - they're already flying on their own!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Building a good product often means taking inspiration from what\u2019s being done well, and adding what you do best.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>[A SUPPRIMER]<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">[A SUPPRIMER]<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 12<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> \u00c9tudes sur la cr\u00e9ativit\u00e9 selon l\u2019\u00e2ge. \u00abBreaking Point and Beyond: Mastering the Future Today\u00bb, G. Land et B. Jarman, San Francisco, Harper Business, 1993.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.amazon.com\/Breakpoint-Beyond-Mastering-Future-Today\/dp\/0962660523\">https:\/\/www.amazon.com\/Breakpoint-Beyond-Mastering-Future-Today\/dp\/0962660523<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 13<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Listening to music stimulates creativity. \u201cHappy creativity: Listening to happy music facilitates divergent thinking,\u201d S. M. Ritter and S. Ferguson, PLoS ONE, 2017, 12(9).<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0182210\">https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0182210<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Underworld's crazy bet. \u00abUnderworld, the rave pioneers relentlessly pushing creative limits\u00bb, Ryan Baesemann, Mixmag, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/mixmag.net\/feature\/underworld-interview-drift-series-1\">https:\/\/mixmag.net\/feature\/underworld-interview-drift-series-1<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Pixar<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 25<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How Pixar fosters collective creativity. \u201cHow Pixar Fosters Collective Creativity\u201d, E. Catmull, Harvard Business Review, Sept. 2008.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2008\/09\/how-pixar-fosters-collective-creativity\">https:\/\/hbr.org\/2008\/09\/how-pixar-fosters-collective-<span style=\"color: #15b8e6;\">creativity<\/span><\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les secrets de l\u2019inspiration selon le fondateur de Pixar. \u00abCreativity, Inc. : Les secrets de l\u2019inspiration par le fondateur de Pixar\u00bb, E. Catmull et A. Wallace, Paris, Talent \u00c9ditions, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a14653610\/Ed-Catmull-Creativity-Inc\">https:\/\/livre.fnac.com\/a14653610\/Ed-Catmull-Creativity-Inc<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The Pixar model and the reasons for its unique success. \u201cTo Infinity and Beyond: Pixar's Movie Making Success,\u201d J. Baird, Digital Initiative, Dec. 6, 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/to-infinity-and-beyond-pixars-movie-making-success\/\">https:\/\/digital.hbs.edu\/platform-rctom\/submission\/to-infinity-and-beyond-pixars-movie-making-success\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting exeperience - King<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 26<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Nombre d\u2019utilisateurs actifs mensuels de King. Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 3rd quarter 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.statista.com\/statistics\/281595\/king-digital-entertainment-quarterly-mau\/\">https:\/\/www.statista.com\/statistics\/281595\/king-digital-entertainment-quarterly-mau\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> La fabrique \u00e0 jeux de l\u2019entreprise qui a cr\u00e9\u00e9 Candy Crush. \u00abHow King\u2019s Candy Crush making \u2018factory\u2019 creates \u00bb, D. Tach, 7 mai 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.polygon.com\/2014\/5\/7\/5690738\/how-king-makes-games-candy-crush-farm-heroes\">https:\/\/www.polygon.com\/2014\/5\/7\/5690738\/how-king-makes-games-candy-crush-farm-heroes<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> \u00ab Understanding King.com\u2019s production line \u00bb, Z. Street, 7 oct. 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.gamesbrief.com\/2013\/10\/understanding-king-coms-production-line\/\">https:\/\/www.gamesbrief.com\/2013\/10\/understanding-king-coms-production-line\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> \u00ab How King is crushing games data \u00bb, T. Sekinag, 25 f\u00e9vr. 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.dataiq.co.uk\/articles\/articles\/how-king-crushing-games-data\">https:\/\/www.dataiq.co.uk\/articles\/articles\/how-king-crushing-games-data<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - TikTok<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 27<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Comparaison de temps mis par les grands r\u00e9seaux sociaux pour atteindre 1 milliard d\u2019utilisateurs. \u00ab How to become TikTok famous \u00bb, A. Nicolaou, Financial Times, 8 nov. 2019.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/dd7234e8-fcb9-11e9-98fd-4d6c20050229\"><strong>https:\/\/www.ft.com\/content\/dd7234e8-fcb9-11e9-98fd-4d6c20050229<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> How TikTok is redefining the rules of social networking. \u201cHow TikTok is rewriting the world,\u201d C. H. J. Springer, The New York Times, Oct. 27, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2019\/03\/10\/style\/what-is-tik-tok.html\">https:\/\/www.nytimes.com\/2019\/03\/10\/style\/what-is-tik-tok.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> An investigation into TikTok's highly secretive algorithm. \u201cInside TikTok's Highly Secretive Algorithm\u201d, Wall Street Journal, Jul. 21, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.wsj.com\/video\/series\/inside-tiktoks-highly-secretive-algorithm\/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires\/6C0C2040-FF25-4827-8528-2BD6612E3796?utm_source=morning_brew\">https:\/\/www.wsj.com\/video\/series\/inside-tiktoks-highly-secretive-algorithm\/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires\/6C0C2040-FF25-4827-8528-2BD6612E3796?utm_source=morning_brew<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Patagonia<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 28<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Les b\u00e9n\u00e9fices de rester fid\u00e8le \u00e0 ses engagements et \u00e0 sa mission. \u00ab Staying true to your vision pays. Just ask Patagonia \u00bb, Tom & Jerry, Medium, 10 mai 2020.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/tom-and-jerry.medium.com\/staying-true-to-your-vision-pays-off-2d32df2c35d6\">https:\/\/tom-and-jerry.medium.com\/<strong>staying-true-to-your-vision-pays-off-2d32df2c35d6<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> \"Exclusive: Patagonia\u2019s new CEO talks about the future of the beloved brand\", Jeff Beer, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.fastcompany.com\/90553967\/exclusive-patagonias-new-ceo-talks-about-the-future-of-the-beloved-brand\">https:\/\/www.fastcompany.com\/90553967\/exclusive-patagonias-new-ceo-talks-about-the-future-of-the-beloved-brand<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Concrete examples of non-traditional management. \u201cEureka! some leaders thumb their noses at traditional management\u201d, P. Auger, The Conversation, Feb. 18, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/theconversation.com\/eureka-certains-dirigeants-font-un-pied-de-nez-au-management-traditionnel-155333\">https:\/\/theconversation.com\/eureka-certains-dirigeants-font-un-pied-de-nez-au-management-traditionnel-155333<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Le management par l\u2019absence, la m\u00e9thode d\u2019Yvon Chouinard, fondateur de Patagonia. \u00ab Let My People Go Surfing: The Education of a Reluctant Businessman \u00bb, Y. Chouinard, Penguin books, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.penguinrandomhouse.com\/books\/536777\/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein\/\">https:\/\/www.penguinrandomhouse.com\/books\/536777\/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-HJEAueYht\"  ><style>.tatsu-HJEAueYht .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-HJEAueYht.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}.tatsu-ByATuxF3F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 15% 90px 15%;}.tatsu-BkbAdOgtht .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BkbAdOgtht > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkbAdOgtht > .tatsu-top-divider{z-index: 9999;}.tatsu-BkbAdOgtht .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-HJg2Fxt3F tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 0px 15%\",\"m\":\"0px 5% 0px 5%\",\"t\":\"0px 10% 0px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkeenKxthK\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJ-x3KeKhF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyMx3YgYnF\" ><style>.tatsu-HyMx3YgYnF .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyMx3YgYnF .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 2<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-Sk7l2KlFht\"  ><style>.tatsu-Sk7l2KlFht .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-Sk7l2KlFht .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-Sk7l2KlFht .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-Sk7l2KlFht .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-Sk7l2KlFht.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 32<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">BlaBlaCar is a bit like hitchhiking in Technicolor.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 34<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The emergence of online interaction profiles [is] to trust what the advent of the telephone [has] been for our modes of communication: a break in space and time, connecting us to everyone instantly and without having to travel.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The brand conveys confidence!<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 37<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The desire to succeed is half of success. The other half is work.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 39<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Trust is the driving force behind the economy, because it enables exchange<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A large part of our individual motivation to build beautiful things comes from the feeling of freedom that comes from the satisfaction of acting in line with our convictions.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 33<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Conference on \u201cTrust, the driving force behind sharing\u201d. \u201cLa confiance, moteur de partage: Frederic Mazzella at TEDxPantheonSorbonne\u201d, 2012.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.youtube.com\/watch?v=ianY-3QvqiE\">https:\/\/www.youtube.com\/watch?v=ianY-3QvqiE<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 34<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Study on creating trust online. \u201cENTERING THE TRUST AGE\u201d, Fr\u00e9deric Mazzella and Arun Sundararajan, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.com\/trust\">https:\/\/blog.blablacar.com\/trust<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - eBay<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 42<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How eBay has created trust online. \u00ab How eBay built a new world on little more than trust \u00bb, J. Naughton, The Guardian, 13 sept. 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theguardian.com\/technology\/2015\/sep\/13\/how-ebay-built-new-world-little-more-than-trust\">https:\/\/www.theguardian.com\/technology\/2015\/sep\/13\/how-ebay-built-new-world-little-more-than-trust<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les engagements d\u2019eBay en mati\u00e8re de confiance et de s\u00e9curit\u00e9 en ligne. Site Internet d\u2019eBay.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/pages.ebay.com\/community\/aboutebay\/overview\/trust.html\">https:\/\/pages.ebay.com\/community\/aboutebay\/overview\/trust.html<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Vestiaire Collective and StockX<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 43<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019expertise et le processus de contr\u00f4le qualit\u00e9 de Vestiaire Collective. Site Internet de Vestiaire Collective.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.vestiairecollective.com\/quality-control.shtml\">https:\/\/www.vestiairecollective.com\/quality-control.shtml<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les m\u00e9thodes et engagements de StockX pour garantir l\u2019authenticit\u00e9. Site Internet de StockX.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/stockx.com\/about\/authentication\/\">https:\/\/stockx.com\/about\/authentication\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Google<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 44<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Kantar's ranking of the world's most valuable brands. BrandZ Top 100 Most Valuable Global Brands, Kantar, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.kantar.com\/campaigns\/brandz\/global\">https:\/\/www.kantar.com\/campaigns\/brandz\/global<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - MAIF<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 45<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Management by trust at MAIF. \u201cMAIF has implemented management by trust\u201d, P. Nassif, ZeVillage.net, June 20, 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/zevillage.net\/management-rh\/maif-mis-en-place-management-par-la-confiance\/\">https:\/\/zevillage.net\/management-rh\/maif-mis-en-place-management-par-la-confiance\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> MAIF's commitments to its members in the face of Covid-19. \u201cCovid-19: MAIF stands its ground\u201d, MAIF press release, March 26, 2000.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/entreprise.maif.fr\/actualites\/2020\/covid-solidarite-societaires\">https:\/\/entreprise.maif.fr\/actualites\/2020\/covid-solidarite-societaires<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> MAIF, the only insurer to have reimbursed automobile policyholders during the first containment. \u201cCoronavirus: MAIF goes it alone in reimbursing car policyholders\u201d, A. Badie, L'Argus de l'assurance, Apr. 7, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.argusdelassurance.com\/les-assureurs\/coronavirus-la-maif-fait-cavalier-seul-sur-le-remboursement-de-ses-assures-automobiles.163206\">https:\/\/www.argusdelassurance.com\/les-assureurs\/coronavirus-la-maif-fait-cavalier-seul-sur-le-remboursement-de-ses-assures-automobiles.163206<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> MAIF commitments. MAIF website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/entreprise.maif.fr\/accueil\">https:\/\/entreprise.maif.fr\/accueil<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-BJFghFeFnK\"  ><style>.tatsu-BJFghFeFnK .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-BJFghFeFnK.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}.tatsu-rJ-x3KeKhF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 15% 0px 15%;}.tatsu-HJg2Fxt3F .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HJg2Fxt3F > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJg2Fxt3F > .tatsu-top-divider{z-index: 9999;}.tatsu-HJg2Fxt3F .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 5% 0px 5%;}}<\/style><\/div><div  class=\"tatsu-rybQcetnK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 15% 90px 15%\",\"m\":\"90px 5% 90px 5%\",\"t\":\"90px 10% 90px 10%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1eb75xY3F\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJbbmcgt3t\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SyfZQ5lt2Y\" ><style>.tatsu-SyfZQ5lt2Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-SyfZQ5lt2Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 3<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-ryXWXcgF2K\"  ><style>.tatsu-ryXWXcgF2K .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-ryXWXcgF2K .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-ryXWXcgF2K .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-ryXWXcgF2K .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-ryXWXcgF2K.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 50<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">By imagining that today is our last day, the important immediately becomes urgent, replacing the unimportant but urgent.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 50<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We shouldn\u2019t confuse a product that meets a need with a product that creates a desire!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Agreeing to respond immediately to all our desires means destroying time's ability to help us rule out the unnecessary.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 54<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">It's better to build a small machine to solve a big problem than a big machine with no problem to solve!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A good product is like a slide: you don\u2019t talk about the thing, but about the pleasure it provides.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 51<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Quote from writer Alan Watts, who draws an analogy between life and music. \u201cLife is a musical thing\u201d, A. Watts.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.goodreads.com\/quotes\/8587787-we-thought-of-life-by-analogy-with-a-journey-a\">https:\/\/www.goodreads.com\/quotes\/8587787-we-thought-of-life-by-analogy-with-a-journey-a<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Coursera<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 58<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Coursera's mission. Coursera website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.coursera.org\/\">https:\/\/about.coursera.org\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le rapport d\u2019impact de Coursera. \u00ab Coursera 2020 Impact Report \u00bb, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.coursera.org\/press\/wp-content\/uploads\/2020\/09\/Coursera-Impact-Report-2020.pdf\">https:\/\/about.coursera.org\/press\/wp-content\/uploads\/2020\/09\/Coursera-Impact-Report-2020.pdf<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> B Corp certification and Coursera's score. B Impact report : Coursera, B Corporation, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/bcorporation.eu\/directory\/coursera\">https:\/\/bcorporation.eu\/directory\/coursera<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Twitter<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 59<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Jack Dorsey's rituals and routines, \u201cJack Dorsey: la vie millim\u00e9tr\u00e9e du patron de Twitter et de Square\u201d, N. Richaud and A. Moutot, Les Echos, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.lesechos.fr\/tech-medias\/medias\/jack-dorsey-la-vie-millimetree-du-patron-de-twitter-et-de-square-142925\">https:\/\/www.lesechos.fr\/tech-medias\/medias\/jack-dorsey-la-vie-millimetree-du-patron-de-twitter-et-de-square-142925<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rktWmqlYht\"  ><style>.tatsu-rktWmqlYht .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-rktWmqlYht.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}.tatsu-HJbbmcgt3t.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 15% 90px 15%;}.tatsu-rybQcetnK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rybQcetnK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rybQcetnK > .tatsu-top-divider{z-index: 9999;}.tatsu-rybQcetnK .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-Bkw_ceK3K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Skev_cxKnF\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BJWw_5lKnK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyzPu9xK2K\" ><style>.tatsu-HyzPu9xK2K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyzPu9xK2K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 4<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rkXD_9xYnY\"  ><style>.tatsu-rkXD_9xYnY .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rkXD_9xYnY .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rkXD_9xYnY .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rkXD_9xYnY .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rkXD_9xYnY.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 62<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">[Un mod\u00e8le \u00e9conomique], c\u2019est la petite p\u00e9pite, le petit diamant de logique au centre d\u2019un produit ou d\u2019un service utile, qui le p\u00e9rennise.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 66<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The only way to know if a boat floats is to put it in the water.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 68<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">When faced with a real difficulty, I\u2019d say there are two possible solutions: either find out if others have already encountered it and see how they coped, or if you seem to be really alone in the face of adversity, ask yourself \u201cWhat would Batman do in my place?\u201d<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 69<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Only companies that have properly assimilated the concept of sunk cost make progress. The others invest in the past, until the present drives them out.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The most important thing is not always the choice you make, but what you do with your choice.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 71<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La peur du jugement d\u2019autrui nous emp\u00eache de vivre dans le pr\u00e9sent. Le jour ou\u0300 je me suis aime\u0301 pour de vrai, Dr. S. Marquis, Paris, La Martinie\u0300re, 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.librairie-gallimard.com\/livre\/9782732482712-le-jour-o-je-me-suis-aime-pour-de-vrai-serge-marquis\/\">https:\/\/www.librairie-gallimard.com\/livre\/9782732482712-le-jour-o-je-me-suis-aime-pour-de-vrai-serge-marquis\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - LinkedIn<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 73<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019histoire entrepreneuriale de Reid Hoffman, co-fondateur de Linkedin. \u00ab Reid Hoffman, LinkedIn co-founder, tells his story from failure to success \u00bb, E. Plesky, 10 f\u00e9v. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.plesk.com\/blog\/people-articles\/reid-hoffman-linkedin-success\/\">https:\/\/www.plesk.com\/blog\/people-articles\/reid-hoffman-linkedin-success\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Linkedin's business model. \u201cBusiness Model Canvas Examples: LinkedIn Business Model\u201d, D. Pereira, July 29, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/businessmodelanalyst.com\/linkedin-business-model\/#How_does_LinkedIn_make_money\">https:\/\/businessmodelanalyst.com\/linkedin-business-model\/#How_does_LinkedIn_make_money<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Yuka<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><strong>Page 74<\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019aventure de Yuka. \u00ab La belle aventure de Yuka, l\u2019appli pour mieux manger \u00bb, V.Loctin, Entreprendre, 7 juin 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.entreprendre.fr\/la-belle-aventure-de-yuka-lappli-pour-mieux-manger\/\">https:\/\/www.entreprendre.fr\/la-belle-aventure-de-yuka-lappli-pour-mieux-manger\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Nombre d\u2019utilisateurs de l\u2019application Yuka. \u00abLa success story de Yuka\u00bb, T. Gaudiaut, Statista, 26 avr. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/fr.statista.com\/infographie\/19700\/nombre-utilisateurs-disponibilite-application-yuka\/#:~:text=Tendances%20de%20consommation&text=En%20l'espace%20de%204,par%20l'entreprise%20en%20mars.\">https:\/\/fr.statista.com\/infographie\/19700\/nombre-utilisateurs-disponibilite-application-yuka\/#:~:text=Tendances%20de%20consommation&text=En%20l\u2019espace%20de%204,par%20l\u2019entreprise%20en%20mars.<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Comment Yuka fait changer les choses, \u00e9tude d\u2019impact. \u00ab Mesure d\u2019Impact \u2013 Comment Yuka contribue a\u0300 changer les choses ? \u00bb, Yuka.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/yuka.io\/wp-content\/uploads\/social-impact\/Mesure%20d'impact%20-%20Yuka.pdf\"><strong>https:\/\/yuka.io\/wp-content\/uploads\/social-impact\/Mesure%20d\u2019impact%20-%20Yuka.pdf<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Manufacturers' responses to the demand for transparency. \u201cFaced with the Yuka phenomenon, manufacturers are looking for a response\u201d, A. Haverland, L'Usine nouvelle, July 17, 2019.\u00a0<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - UIPath<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 75<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La r\u00e9ussite de UiPath. \u00ab UIPath's meteoric rise from unknown startup to $35B RPA juggernaut \u00bb, R. Miller, Tech Crunch, 26 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/techcrunch.com\/2021\/03\/26\/uipaths-meteoric-rise-from-unknown-startup-to-35b-rpa-juggernaut\/\">https:\/\/techcrunch.com\/2021\/03\/26\/uipaths-meteoric-rise-from-unknown-startup-to-35b-rpa-juggernaut\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> L\u2019histoire de UiPath, la premi\u00e8re licorne roumaine. \u00ab The story of UiPath \u2013 How did it become Romania\u2019s first unicorn ? \u00bb, G. Gheorghe, Business Review, 9 avr. 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/business-review.eu\/news\/the-story-of-uipath-how-it-became-romanias-first-unicorn-164248\">https:\/\/business-review.eu\/news\/the-story-of-uipath-how-it-became-romanias-first-unicorn-164248<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - AirBnB<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 76<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Les le\u00e7ons de Brian Chesky, le fondateur d\u2019Airbnb. \u00ab The AirBnB Story: Brian Chesky\u2019s Lessons For Business Startups \u00bb, P. Stubbs, 13 avr. 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/mediaschool.com.au\/airbnb-story-brian-chesky-lessons-for-business-startups\/\">https:\/\/mediaschool.com.au\/airbnb-story-brian-chesky-lessons-for-business-startups\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Brian Chesky sur Airbnb et l\u2019\u00e9conomie du partage. \u00ab Airbnb CEO Brian Chesky on Building a Company and Starting a \u2018Sharing\u2019 Revolution \u00bb, D. Thompson, The Atlantic, 13 aou\u0302t 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theatlantic.com\/business\/archive\/2013\/08\/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution\/278635\/\">https:\/\/www.theatlantic.com\/business\/archive\/2013\/08\/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution\/278635\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Les \u00ab Obama O\u2019s \u00bb et les \u00ab Captain McCain\u2019s \u00bb d\u2019Airbnb. Page d\u2019accueil du site de vente des c\u00e9r\u00e9ales d\u2019Airbnb.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.airbnb.fr\/obamaos\">https:\/\/www.airbnb.fr\/obamaos<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> L\u2019histoire d\u2019Airbnb. \u00ab The Airbnb Startup Story : An Odd Tale of Airbeds, Cereal and Ramen \u00bb, I. Rabang, Bold Business, 31 mai 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.boldbusiness.com\/society\/airbnb-startup-story\/\">https:\/\/www.boldbusiness.com\/society\/airbnb-startup-story\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - OpenClassrooms<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 106<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019histoire d\u2019OpenClassrooms. L\u2019histoire d\u2019OpenClassrooms, le nume\u0301ro 1 europe\u0301en du cours en ligne \u00bb, H. Deschaux, Maddyness, 7 avr. 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2015\/04\/07\/openclassrooms\/\">https:\/\/www.maddyness.com\/2015\/04\/07\/openclassrooms\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Documentary on OpenClassrooms: \u201cThe story of OpenClassrooms in an original documentary\u201d, E. Balaguer, Maddyness, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2021\/02\/20\/openclassrooms-documentaire\/\">https:\/\/www.maddyness.com\/2021\/02\/20\/openclassrooms-documentaire\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-S1wPO5eFhY\"  ><style>.tatsu-S1wPO5eFhY .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-S1wPO5eFhY.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}.tatsu-BJWw_5lKnK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-Bkw_ceK3K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Bkw_ceK3K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bkw_ceK3K > .tatsu-top-divider{z-index: 9999;}.tatsu-Bkw_ceK3K .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-HkyWjxK2t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkgkWoxt3K\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1Wk-igFnt\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-S1z1WixFnt\" ><style>.tatsu-S1z1WixFnt .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-S1z1WixFnt .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 5<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rJ7y-oeY2K\"  ><style>.tatsu-rJ7y-oeY2K .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rJ7y-oeY2K .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rJ7y-oeY2K .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rJ7y-oeY2K .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rJ7y-oeY2K.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 84<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We adopted a simple principle when raising funds: one round, one objective.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 84<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The vision can be broad, lofty and far-reaching, but each success must confirm the previous objective and set the stage for step-by-step growth.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 11<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I often say that one euro from a good investor is worth two!<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Stripe<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 91<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>La mission de Stripe : \u00ab augmenter le PIB de l\u2019Internet \u00bb. Site Internet de Stripe.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/stripe.com\/en-gb-us\/about\">https:\/\/stripe.com\/en-gb-us\/about<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The journey of the Collison brothers, co-founders of Stripe. \u201cPatrick and John Collison: Stripe's 30-something billionaires\u201d, T. Bradshaw, Irish Times, March 19, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.irishtimes.com\/business\/technology\/patrick-and-john-collison-stripe-s-30-something-billionaires-1.4515057\">https:\/\/www.irishtimes.com\/business\/technology\/patrick-and-john-collison-stripe-s-30-something-billionaires-1.4515057<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> La vision de Stripe. \u00ab From Tipperary to Silicon Valley : how Stripe became vital cog in digital economy \u00bb, A. Hernm, The Guardian, 17 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theguardian.com\/business\/2021\/mar\/17\/from-tipperary-to-silicon-valley-how-stripe-became-vital-cog-in-digital-economy\">https:\/\/www.theguardian.com\/business\/2021\/mar\/17\/from-tipperary-to-silicon-valley-how-stripe-became-vital-cog-in-digital-economy<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les coulisses de la cr\u00e9ation de Stripe. \u00ab The Collison Brothers and Story Behind The Founding Of Stripe \u00bb, D. Andersen, Startup Grind.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.startupgrind.com\/blog\/the-collison-brothers-and-story-behind-the-founding-of-stripe\/#:~:text=In%202005%20at%20the%20age,for%20the%20Irish%20Leaving%20Certificate.&text=In%20early%202010%20John%20and%20Patrick%20began%20working%20on%20Stripe%20together.\">https:\/\/www.startupgrind.com\/blog\/the-collison-brothers-and-story-behind-the-founding-of-stripe\/#:~:text=In%202005%20at%20the%20age,for%20the%20Irish%20Leaving%20Certificate.&text=In%20early%202010%20John%20and%20Patrick%20began%20working%20on%20Stripe%20together.<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Wise<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 92<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Tout ce qu\u2019il faut savoir sur Wise. \u00abWise IPO : Everything you need to know about Wise\u00bb,B.Lobel, City Index, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.cityindex.co.uk\/market-analysis\/everything-you-need-to-know-about-wise\/\">https:\/\/www.cityindex.co.uk\/market-analysis\/everything-you-need-to-know-about-wise\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Tesla<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 93<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019approche de l\u2019innovation par Tesla. \u00ab Lessons from Tesla\u2019s Approach to Innovation \u00bb, N. Furr et J. Dyer, Harvard Business Review, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2020\/02\/lessons-from-teslas-approach-to-innovation\">https:\/\/hbr.org\/2020\/02\/lessons-from-teslas-approach-to-innovation<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The 7 pillars of Tesla's culture. \u201c7 Pillars Shaping Tesla's Corporate Culture\u201d, J. Livescault, Braineet, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.braineet.com\/blog\/tesla-innovation-culture\">https:\/\/www.braineet.com\/blog\/tesla-innovation-culture<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Bitcoin<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 94<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Guide pour comprendre le bitcoin. \u00ab Guide : What is Bitcoin and how does it work ? \u00ab , BBC, 5 f\u00e9vrier 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.bbc.co.uk\/newsround\/25622442\">https:\/\/www.bbc.co.uk\/newsround\/25622442<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Bitcoin definition. \u201cBitcoin definition\u201d, J. Frankenfiel, Investopedia, Nov. 30, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.investopedia.com\/terms\/b\/bitcoin.asp\">https:\/\/www.investopedia.com\/terms\/b\/bitcoin.asp<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The future of cryptocurrencies. \u201cFuture of Cryptocurrency? Will it grow or stoop low?\u201d, P. Dialani, Analytics Insights, June 4, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.analyticsinsight.net\/future-of-cryptocurrency-will-it-grow-or-stoop-low\/\">https:\/\/www.analyticsinsight.net\/future-of-cryptocurrency-will-it-grow-or-stoop-low\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Can cryptocurrencies co-exist with fiat currencies? \u201cFiat Money vs. Cryptocurrency: can they co-exist?\u201d, Binance, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.binance.com\/en\/blog\/fiat\/fiat-money-vs-cryptocurrency-can-they-coexist-421499824684902103\">https:\/\/www.binance.com\/en\/blog\/fiat\/fiat-money-vs-cryptocurrency-can-they-coexist-421499824684902103<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(5)<\/em> Jack Dorsey's bitcoin and decentralized finance projects for Square: \u201cJack Dorsey says Square will launch bitcoin DeFi platform\u201d, H. Murphy, Financial Times, July 16, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/1e297176-8bf0-4649-8c35-b763cfd3b5be\">https:\/\/www.ft.com\/content\/1e297176-8bf0-4649-8c35-b763cfd3b5be<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-H15yWjeFhF\"  ><style>.tatsu-H15yWjeFhF .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-H15yWjeFhF.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}.tatsu-B1Wk-igFnt.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-HkyWjxK2t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HkyWjxK2t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkyWjxK2t > .tatsu-top-divider{z-index: 9999;}.tatsu-HkyWjxK2t .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-rywwseYnY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJxwPsgKnY\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SyZvPieK3t\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJfvvjgK2K\" ><style>.tatsu-HJfvvjgK2K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HJfvvjgK2K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 6<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-r1QvvsetnY\"  ><style>.tatsu-r1QvvsetnY .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-r1QvvsetnY .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-r1QvvsetnY .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-r1QvvsetnY .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-r1QvvsetnY.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 95<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">L\u2019entrepreneur est sa propre petite main !<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 97<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I surround myself with very serious people, not people who take themselves seriously.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 105<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Entrepreneurship is a great school for humility, because for every one thing that works, you've tried dozens that didn\u2019t.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 97<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Book on cognitive biases and errors of judgment. Noise: why we make errors of judgment and how to avoid them, D. Kahneman, O. Sibony and C. R. Sunstein, Paris, Odile Jacob, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a16151061\/Daniel-Kahneman-Noise\">https:\/\/livre.fnac.com\/a16151061\/Daniel-Kahneman-Noise<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Apple<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 109<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019histoire du succ\u00e8s et de la croissance d\u2019Apple. \u00ab How Did Apple Get So Big? The Story Behind Apple\u2019s Success \u00bb, A. Beattie, 8 oct. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.investopedia.com\/articles\/personal-finance\/042815\/story-behind-apples-success.asp\">https:\/\/www.investopedia.com\/articles\/personal-finance\/042815\/story-behind-apples-success.asp<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Steve Jobs and Steve Wozniak. \u00ab Steve Jobs and Steve Wozniak. Apple Computer.Computing and Telecommunications \u00bb, MIT.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/lemelson.mit.edu\/resources\/steve-jobs-and-steve-wozniak\">https:\/\/lemelson.mit.edu\/resources\/steve-jobs-and-steve-wozniak<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - EcoVadis<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 110<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Derri\u00e8re la lev\u00e9e de fonds record d\u2019EcoVadis. \u00ab Notation RSE: EcoVadis le\u0300ve 200 millions de dollars aupre\u0300s du fonds ame\u0301ricain CVC \u00bb, B. He\u0301raud, Novethic, 13 janv. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.novethic.fr\/actualite\/entreprise-responsable\/isr-rse\/notation-rse-ecovadis-leve-200-millions-de-dollars-aupres-du-fonds-americain-cvc-148090.html\">https:\/\/www.novethic.fr\/actualite\/entreprise-responsable\/isr-rse\/notation-rse-ecovadis-leve-200-millions-de-dollars-aupres-du-fonds-americain-cvc-148090.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> L\u2019importance de la RSE dans le recrutement. \u00ab Marque employeur, de\u0301veloppement durable et RSE : nouvel acte de recrutement ? \u00bb, O. Kaddouri, 24 avril 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.mondedesgrandesecoles.fr\/marque-employeur-developpement-durable-et-rse-nouvel-axe-de-recrutement\/\">https:\/\/www.mondedesgrandesecoles.fr\/marque-employeur-developpement-durable-et-rse-nouvel-axe-de-recrutement\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Snapchat<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 111<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Le refus de l\u2019offre de rachat record de Facebook par Snapchat. \u00ab Snapchat Spurned $3 Billion Acquisition Offer from Facebook \u00bb, E. M. Rusli et D. MacMillan, The Wall Street Journal, 13 nov. 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.wsj.com\/articles\/BL-DGB-30794\">https:\/\/www.wsj.com\/articles\/BL-DGB-30794<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le succ\u00e8s de Snapchat depuis le refus de l\u2019offre de Facebook. \u00ab Snapchat Founders Prove That Turning Down Facebook\u2019s $3 Billion Wasn\u2019t Such a Bad Idea After All \u00bb, C. Bankoff, The New York Mag.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/nymag.com\/vindicated\/2016\/11\/snapchat-founders-prove-turning-down-usd3-billion-was-smart.html\">https:\/\/nymag.com\/vindicated\/2016\/11\/snapchat-founders-prove-turning-down-usd3-billion-was-smart.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Snapchat market capitalization. Snap Inc. market capitalization, Yahoo Finance.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/finance.yahoo.com\/quote\/SNAP\/\">https:\/\/finance.yahoo.com\/quote\/SNAP\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Xavier Niel<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 112<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Page d\u2019accueil de Kima Ventures. Page d\u2019accueil de Kima Ventures.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.kimaventures.com\/\">https:\/\/www.kimaventures.com\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Xavier Niel, le parrain fran\u00e7ais du num\u00e9rique. \u00ab Comment Xavier Niel est devenu le \u201cparrain\u201d franc\u0327ais\u2026 du nume\u0301rique \u00bb, P. Manie\u0300re, La Tribune, 6 avr. 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.latribune.fr\/technos-medias\/innovation-et-start-up\/comment-xavier-niel-est-devenu-le-parrain-francais-du-numerique-561748.html\">https:\/\/www.latribune.fr\/technos-medias\/innovation-et-start-up\/comment-xavier-niel-est-devenu-le-parrain-francais-du-numerique-561748.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Hectar, l\u2019\u00e9cole d\u2019agriculture de Xavier Niel. \u00ab Ce que l\u2019on sait d\u2019Hectar, l\u2019e\u0301cole d\u2019agriculture de Xavier Niel \u00bb, Maddyness\/AFP, 1er sept. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2021\/09\/01\/xavier-niel-hectar-agriculture-startup\/\">https:\/\/www.maddyness.com\/2021\/09\/01\/xavier-niel-hectar-agriculture-startup\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJODDigK2K\"  ><style>.tatsu-SJODDigK2K .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-SJODDigK2K.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}.tatsu-SyZvPieK3t.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-rywwseYnY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rywwseYnY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rywwseYnY > .tatsu-top-divider{z-index: 9999;}.tatsu-rywwseYnY .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-SJVRjlthK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyeEAsgKhY\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Syb4Aolt2F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1M4RixFhY\" ><style>.tatsu-B1M4RixFhY .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-B1M4RixFhY .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 7<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-SymERoxthK\"  ><style>.tatsu-SymERoxthK .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-SymERoxthK .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-SymERoxthK .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-SymERoxthK .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-SymERoxthK.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 116<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">To really scale a team, you need a culture of empowerment.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 116<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Sharing your problems is one thing, but you also have to come up with ways of resolving them, or options to choose from.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 120<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">A principle that doesn\u2019t live in the company is just a sign on the wall.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 121<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Two kinds of experience are sources of learning: one\u2019s own and that of others. Learning from the experience of others is much quicker and less painful.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 84<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We adopted a simple principle when raising funds: one round, one objective.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 109<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You can\u2019t improvise walking alongside each other. A community is built on a solid culture.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 119<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Ouvrage sur la strat\u00e9gie et l\u2019anticipation, du fondateur d\u2019Intel. Seuls les paranoi\u0308aques survivent, A. Grove, Paris, Pearson, 2004.\u00a0<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 133<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Etude sur l\u2019impact social du covoiturage. \u00ab Nous rapprocher \u00bb, Blablacar, 2018.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.fr\/newsroom\/news\/etude-impact-social-covoiturage#:~:text=%C2%AB%20Nous%20rapprocher%20%C2%BB%20est%20la%20premi%C3%A8re,000%20membres%20dans%209%20pays.&text=Ainsi%2C%20partager%20un%20trajet%20efface,et%20cr%C3%A9e%20du%20lien%20social.\"><strong>https:\/\/blog.blablacar.fr\/newsroom\/news\/etude-impact-social-covoiturage#:~:text=%C2%AB%20Nous%20rapprocher%20%C2%BB%20est%20la%20premi%C3%A8re,000%20membres%20dans%209%20pays.&text=Ainsi%2C%20partager%20un%20trajet%20efface,et%20cr%C3%A9e%20du%20lien%20so<\/strong>cial.<\/a><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Meilleurs Agents<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 135<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019histoire de MeilleursAgents, racont\u00e9e de l\u2019int\u00e9rieur. On voit bien que vous n\u2019y connaissez rien ! Les secrets d \u2019une startup qui a renverse\u0301 son marche\u0301 : l \u2019aventure MeilleursAgents, S. de Lafond et G. Lockhart, Paris, Eyrolles, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a14942031\/de-Lafond-Sebastien-On-voit-bien-que-vous-n-y-connaissez-rien\">https:\/\/livre.fnac.com\/a14942031\/de-Lafond-Sebastien-On-voit-bien-que-vous-n-y-connaissez-rien<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Amazon<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 136<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ce que recherche Amazon chez de potentielles recrues. \u00ab What the head of HR at Amazon wants job seekers to know \u00bb, A. Seaman, 15 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.linkedin.com\/pulse\/what-head-hr-amazon-wants-job-seekers-know-andrew-seaman\">https:\/\/www.linkedin.com\/pulse\/what-head-hr-amazon-wants-job-seekers-know-andrew-seaman<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Ouvrage sur les secrets du succ\u00e8s d\u2019Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin\u2019s Press, 2021.\u00a0<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Principes de leadership d\u2019Amazon. Site Internet d\u2019Amazon.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.aboutamazon.fr\/travailler-chez-amazon\/nos-principes-de-leadership\">https:\/\/www.aboutamazon.fr\/travailler-chez-amazon\/nos-principes-de-leadership<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Netflix<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 137<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Netflix's culture of freedom and responsibility. \u201cLearning from Netflix: How to Build a Culture of Freedom and Responsibility\u201d, interview with P. McCord given to Knowledge@Wharton.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/\">https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Netflix values and culture. Netflix website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/jobs.netflix.com\/culture\">https:\/\/jobs.netflix.com\/culture<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Netflix Culture Deck.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.slideshare.net\/reed2001\/culture-1798664\">https:\/\/www.slideshare.net\/reed2001\/culture-1798664<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4) <\/em>How Netflix reinvented human resources management. \u201cHow Netflix Reinvented HR\u201d, P. McCord, Harvard Business Review, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr\">https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Vinted<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 138<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Infographie sur l\u2019impact de la production textile sur l\u2019environnement. \u00ab The impact of textile production and waste on the environment \u00bb, Parlement europe\u0301en, 3 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.europarl.europa.eu\/news\/en\/headlines\/society\/20201208STO93327\/the-impact-of-textile-production-and-waste-on-the-environment-infographic\">https:\/\/www.europarl.europa.eu\/news\/en\/headlines\/society\/20201208STO93327\/the-impact-of-textile-production-and-waste-on-the-environment-infographic<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Number of Vinted members. Vinted website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.vinted.fr\/about\">https:\/\/www.vinted.fr\/about<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The second-hand boom in textiles. \u201cVinted valued at \u20ac3.5bn in EQT-backed fundraising\u201d, J. Eley, Financial Times, May 12, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/27efa47e-87d2-4ac7-a751-3243100a6814\">https:\/\/www.ft.com\/content\/27efa47e-87d2-4ac7-a751-3243100a6814<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rktECieKnF\"  ><style>.tatsu-rktECieKnF .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-rktECieKnF.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}.tatsu-Syb4Aolt2F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-SJVRjlthK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJVRjlthK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJVRjlthK > .tatsu-top-divider{z-index: 9999;}.tatsu-SJVRjlthK .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-BynmheYnY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkx3m3gY2Y\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Bk-2m2eF2F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ByMhXnxY3Y\" ><style>.tatsu-ByMhXnxY3Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-ByMhXnxY3Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 8<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-r173XhgK3t\"  ><style>.tatsu-r173XhgK3t .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-r173XhgK3t .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-r173XhgK3t .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-r173XhgK3t .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-r173XhgK3t.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 133<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The best speed is stopping to change direction!<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 133<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Each crisis opens up a secret passageway to the future.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 135<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We should be talking about \u2018saving humanity\u2019 rather than \u2018saving the planet,\u2019 to speed up awareness.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 139<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Aligning what you do with who you are, playing your part without playing a role, that\u2019s exactly what living your mission is all about.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 135<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Bill Gates' book on the climate crisis and potential solutions. How To Avoid A Climate Disaster: The Solutions We Have And The Breakthroughs We Need, B. Gates, New York, Alfred A. Knopf, 2021.\u00a0<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 137<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Study on the CO\u00b2 savings enabled by carpooling. \u201cZero empty seats\u201d, Blablacar, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.fr\/blablalife\/lp\/zeroemptyseats\">https:\/\/blog.blablacar.fr\/blablalife\/lp\/zeroemptyseats<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 139<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage de Jean Tirole sur l\u2019\u00e9conomie du bien commun. E\u0301conomie du bien commun, J. Tirole, Paris, PUF, 2016.\u00a0<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 139<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage d\u2019Aur\u00e9lien Barrau sur la crise climatique. Le Plus Grand De\u0301fi de l\u2019histoire de l\u2019humanite\u0301, A. Barrau, Paris, Michel Lafon, 2019.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - The surprise of Evaneos, Doctolib, Brigad<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 140<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Chronology of the health crisis. Coronavirus: from the first detected case of Covid-19 to decontamination, the chronology of a global crisis, Le Monde, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.lemonde.fr\/les-decodeurs\/article\/2020\/05\/12\/coronavirus-de-la-chauve-souris-au-deconfinement-la-chronologie-de-la-pandemie_6039448_4355770.html\">https:\/\/www.lemonde.fr\/les-decodeurs\/article\/2020\/05\/12\/coronavirus-de-la-chauve-souris-au-deconfinement-la-chronologie-de-la-pandemie_6039448_4355770.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Evaneos faces Covid. \u201cEvaneos, a flourishing start-up put to the Covid test\u201d, O. Tall\u00e8s, La Croix, Dec. 13, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850\">https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 141<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Evaneos faces Covid. \u201cEvaneos, a flourishing start-up put to the Covid test\u201d, O. Tall\u00e8s, La Croix, Dec. 13, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850\">https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Doctolib data on vaccination. Doctolib website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.doctolib.fr\/vaccination\/statistiques.html\">https:\/\/about.doctolib.fr\/vaccination\/statistiques.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Covid has enabled the growth of teleconsultation. \u201cDoctolib has gone from 1,000 to 100,000 teleconsultations a day\u201d, V. Cimino, Si\u00e8cle Digital, Apr. 24, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/siecledigital.fr\/2020\/04\/24\/doctolib-les-chiffres-de-la-teleconsultation-sont-tombes\/\">https:\/\/siecledigital.fr\/2020\/04\/24\/doctolib-les-chiffres-de-la-teleconsultation-sont-tombes\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Brigad distributes meals to caregivers. Brigad website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.brigad.co\/articles\/des-repas-pour-nos-soignants\">https:\/\/www.brigad.co\/articles\/des-repas-pour-nos-soignants<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Kodak<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 142<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019histoire de la chute de Kodak.\u00ab Kodak\u2019s Downfall Wasn\u2019t About Technology \u00bb, S. D. Anthony, Harvard Business Review, 15 juil. 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2016\/07\/kodaks-downfall-wasnt-about-technology\">https:\/\/hbr.org\/2016\/07\/kodaks-downfall-wasnt-about-technology<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le probl\u00e8me culturel de Kodak face \u00e0 l\u2019innovation. \u00ab At Kodak, Some Old Things Are New Again \u00bb, C. H. Deutsch, The New York Times, 2 mai 2008.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2008\/05\/02\/technology\/02kodak.html\">https:\/\/www.nytimes.com\/2008\/05\/02\/technology\/02kodak.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A comparison of the contrasting fates of Kodak and Fujifilm. \u201cWhy Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies,\u201d O. Kmia, Oct. 19, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/petapixel.com\/2018\/10\/19\/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies\/\">https:\/\/petapixel.com\/2018\/10\/19\/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies\/<\/a>\u00a0<\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Netflix<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 137<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Netflix's culture of freedom and responsibility. \u201cLearning from Netflix: How to Build a Culture of Freedom and Responsibility\u201d, interview with P. McCord given to Knowledge@Wharton.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/\">https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Netflix values and culture. Netflix website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/jobs.netflix.com\/culture\">https:\/\/jobs.netflix.com\/culture<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Netflix Culture Deck.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.slideshare.net\/reed2001\/culture-1798664\">https:\/\/www.slideshare.net\/reed2001\/culture-1798664<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4) <\/em>How Netflix reinvented human resources management. \u201cHow Netflix Reinvented HR\u201d, P. McCord, Harvard Business Review, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr\">https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Orsted<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 138<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L\u2019histoire de la transformation d\u2019Orsted en leader de l\u2019\u00e9nergie renouvelable. \u00ab A Tale of Transformation : The Danish Company That Went From Black to Green Energy \u00bb, E. Reguly, Corporate Knights, 16 avr. 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.corporateknights.com\/clean-technology\/black-green-energy\/\">https:\/\/www.corporateknights.com\/clean-technology\/black-green-energy\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Objectifs et engagements d\u2019Orsted. Site Internet d\u2019Orsted.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/orsted.co.uk\/about-us\/our-company\/about-orsted#:~:text=Our%20aim%20is%20to%20develop,the%20effects%20of%20climate%20change.\">https:\/\/orsted.co.uk\/about-us\/our-company\/about-orsted#:~:text=Our%20aim%20is%20to%20develop,the%20effects%20of%20climate%20change.<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> L\u2019index des entreprises les plus durables au monde. Site Internet de Corporate Knights.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.corporateknights.com\/rankings\/global-100-rankings\/2021-global-100-rankings\/2021-global-100-ranking\/\">https:\/\/www.corporateknights.com\/rankings\/global-100-rankings\/2021-global-100-rankings\/2021-global-100-ranking\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJK37heFnt\"  ><style>.tatsu-SJK37heFnt .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-SJK37heFnt.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}.tatsu-Bk-2m2eF2F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-BynmheYnY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BynmheYnY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BynmheYnY > .tatsu-top-divider{z-index: 9999;}.tatsu-BynmheYnY .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-H1IK3eY2t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1lLF3lY3t\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ryWUt2gK2K\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HkfIt3eY2Y\" ><style>.tatsu-HkfIt3eY2Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HkfIt3eY2Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Fiches m\u00e9thodes<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rkmUYhgt2t\"  ><style>.tatsu-rkmUYhgt2t .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rkmUYhgt2t .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rkmUYhgt2t .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rkmUYhgt2t .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rkmUYhgt2t.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Listen<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 147<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>The Mom Test: How to talk to customers &amp; learn if your business is a good idea when everyone is lying to you R. Fitzpatrick, CreateSpace Independent Publishing Platform, 2018\u00a0<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) D. J. Bland and A. Osterwalder, Montreuil, Pearson, 2020<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Ouvrage sur les m\u00e9thodes de l\u2019entrepreneuriat. Effectuation: les principes de l\u2019entrepreneuriat pour tous, P. Silberzahn, Montreuil, Pearson, 2020.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Focus<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 150<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems, M. Lewrick, P. Link and L. Leifer, New Jersey, John Wiley &amp; Sons Inc, 2018<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> A work on systems thinking. Thinking in Systems: A primer, D. H. Meadows, White River Junction, Chelsea Green Publishing Co, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Ouvrage sur l\u2019histoire de Visa. One from Many: VISA and the Rise of Chaordic Organization, D. Hock, San Francis- co, Berrett-Koehler Publishers, 2005.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Map<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 154<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A guide to business models. Business Model Generation: a guide for visionaries, revolutionaries and challengers, A. Osterwalder and Y. Pigneur, Paris, Pearson, 2011.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Michael Porter's book on competitive advantage. Competitive Advantage: Creating and Sustaining Superior Performance, M. Porter, New York, Free Press, 2004.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The Rocket Model Canvas. Platform Strategy: unleash the potential of communities and networks to accelerate your growth, B. Reillier and L. C. Reillier, Malakoff, Dunod, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.launchworks.co\/fr\/?p=10793&preview=true\">https:\/\/www.launchworks.co\/fr\/insights\/le-modele-fusee-\u2026ormes-numeriques\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Pitch<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 156<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Qu\u2019est ce qui rend une id\u00e9e convaincante ? Ces ide\u0301es qui collent: pourquoi certaines ide\u0301es survivent et d\u2019autres meurent, C. et D. Heath, Paris, Pearson, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Build your pitch. \u00ab The Right Way To Build Your Pitch Deck \u00bb, Spero Ventures, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/@SperoVentures\/the-right-way-to-build-your-pitch-deck-c90289fbea03\">https:\/\/medium.com\/@SperoVentures\/the-right-way-to-build-your-pitch-deck-c90289fbea03<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Some examples of pitch decks from startups that have become leaders. \u00ab30 Legendary Startup Pitch Decks and What You Can Learn From Them\u00bb, Piktochart, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/piktochart.com\/blog\/startup-pitch-decks-what-you-can-learn\/\">https:\/\/piktochart.com\/blog\/startup-pitch-decks-what-you-can-learn\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Roadmap<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 158<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Methods to build a roadmap. Product Roadmaps Relaunched : How to Set Direction While Embracing Uncertainty, C. T. Lombardo, B. Mccarthy, E. Ryan et M. Connors, Sebastopol, O\u2019Reilly Media, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Learning to measure properly, the OKRs method. Measure What Matters: How Google, Bono, and the Gates Foundation rock the world with OKRs, J. Doerr, New York, Portfolio\/Penguin, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Wise product roadmap. Wise website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/wise.com\/gb\/blog\/introducing-the-wise-product-roadmap\">https:\/\/wise.com\/gb\/blog\/introducing-the-wise-product-roadmap<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Brand<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 162<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How to build your brand. Marketing Management, 16e e\u0301dition + MyLab, P. Kotler, K. Keller, A. Hemonnet et D. Manceau, Paris, Pearson, 2019.\u00a0<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les modes d\u2019influence des marques (chap 15). Mercator, 12e \u00e9dition, A. de Baynast, J. Lendrevie et J. L\u00e9vy, Malakoff, Dunod, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> How to build powerful, relevant stories for your customers. Bulding a Story Brand :Clarify Your Message So Customers Will Listen, D.Miller, NewYork, Harper Collins, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Understanding the process that led to the Twitter brand. \u201cWho Made That Twitter Bird,\u201d M. Rehak, New York Times, August 8, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2014\/08\/10\/magazine\/who-made-that-twitter-bird.html\">https:\/\/www.nytimes.com\/2014\/08\/10\/magazine\/who-made-that-twitter-bird.html<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Value capture model<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 167<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Livre de r\u00e9f\u00e9rence sur la strat\u00e9gie d\u2019entreprise. Strategor : la strate\u0301gie de la start-up a\u0300 la multinationale, 8e e\u0301dition, B.Garrette, L.Lehmann-Ortega, F. Leroy et al., Paris, Dunod, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> How to break out of the competition and create new strategic spaces. Blue Ocean strategy: how to create new strategic spaces, C. Kim and R. Mauborgne, Montreuil, Pearson, 2015.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> How to choose the right metrics for your business according to your model. \u201cA crash course in unit economics - don't learn this the painful way\u201d, H. Nguyen, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/speroventures\/a-crash-course-in-unit-economics-dont-learn-this-the-painful-way-3d6344d03e39\">https:\/\/medium.com\/speroventures\/a-crash-course-in-unit-economics-dont-learn-this-the-painful-way-3d6344d03e39<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The platform<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 173<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La r\u00e9volution de l\u2019\u00e8re num\u00e9rique a permis l\u2019av\u00e8nement d\u2019un nouveau mod\u00e8le, celui des plateformes. Transformation digitale: l\u2019ave\u0300nement des plateformes, G. Babinet, Paris, Le Passeur, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Understand how platform models work with the \"Rocket Model\u201d.  Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business, B. Reillier and L. C. Reillier, Malakoff, Dunod, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> An academic deciphering of the platform revolution. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work, M. W. Van Alstyne, G. G. Parker and S. Choudary, New York, WW Norton, 2016.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Pricing<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 176<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage sur les diff\u00e9rents mod\u00e8les de prix et l\u2019innovation en la mati\u00e8re. Monetizing Innovation: how smart companies design the product around the price, M. Ramanujam et G. Tacke, Hoboken, Wiley, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Understanding the psychology behind prices. The Psychology of Price: how to use price to increase demand, profit and customer satisfaction, L. Caldwell, Richmond, Crimson, 2012.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Chapter 6 of this reference book covers the main pricing policy issues and options. Mercator: tout le marketing \u00e0 l'heure de la data et du digital, 13th edition, A. de Bay- nast, J. Lendrevie and J. L\u00e9vy, Paris, Dunod, 2021.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Trust<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 178<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> \u201cEntering the Trust Age\u201d, F. Mazzella and A. Sundararajan, joint study by BlaBlaCar and NYU Stern, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.com\/trust\">https:\/\/blog.blablacar.com\/trust<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The new kinds of trust created by platforms. The Sharing Economy: The End of Employment and the Rise of Crowd-based Capitalism, A. Sundararajan, Cambridge, MIT Press, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Ouvrage sur la question de la confiance \u00e0 l\u2019\u00e8re du num\u00e9rique. Who Can You Trust? How technology brought us together and why it could drive us apart, R. Bostman, London, Portfolio\/Penguin, 2018.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Start-up<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 183<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Crowdfunding marketplace that connects project owners and contributors and aggregates more than 30 donation, loan and investment platforms. Tous Nos Projets website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/tousnosprojets.bpifrance.fr\/\">https:\/\/tousnosprojets.bpifrance.fr\/<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(2)<\/em> A summary of the main types of aid available for innovative projects in France. BPI website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/bpifrance-creation.fr\/encyclopedie\/aides-a-creation-a-reprise-dentreprise\/aides-a-linnovation\/recapitulatif-principales\" target=\"_self\">https:\/\/bpifrance-creation.fr\/encyclopedie\/aides-a-creation-a-reprise-dentreprise\/aides-a-linnovation\/recapitulatif-principales<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Recruit<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 187<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The 14 principles of profile selection at Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin\u2019s Press, 2021.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> L\u2019approche originale de Netflix pour le recrutement et le management des \u00e9quipes. La re\u0300gle ? Pas de re\u0300gle : Netflix et la culture de la re\u0301invention, R. Hastings et E. Meyer, Paris, Buchet-Chastel, 2021.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> 7 golden rules for striking the right balance between speed of recruitment and quality of candidates. \u00ab The Infinite Conflict of Hiring, NFx Guild \u00bb, G. Levy-Weiss.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nfx.com\/post\/the-infinite-conflict-of-hiring\/\">https:\/\/www.nfx.com\/post\/the-infinite-conflict-of-hiring\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Progress<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 190<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How to step back and better understand your emotions. Chatter : The Voice in Our Head and How to Harness It, E.Kross, Londres, Vermilion, 2021.\u00a0<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> A book that lists and deciphers difficult personality types. Difficult Personalities: A Practical Guide to Managing the Hurtful Behavior of Others (and Maybe Your Own) Paperback \u2013 5 Jan. 2010, Experiment,\nby Hazel Edwards Med, and Dr Helen McGrath.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> BestSelf method. BestSelf website.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/bestself.co\/\">h<strong>ttps:\/\/bestself.co\/<\/strong><\/a><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(4)<\/em> Meditation application. Headspace website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.headspace.com\/\" target=\"_self\">https:\/\/www.headspace.com\/<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(4)<\/em> Learn to meditate. Mindful Attitude website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.mindful-attitude.com\/\" target=\"_self\">https:\/\/www.mindful-attitude.com\/<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(5)<\/em> Headspace founder's wellness methods. \u201cHeadspace Founder Andy Puddicombe on his self-care rules,\u201d S. Ramsdale, Evening Standard, Oct. 23, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.standard.co.uk\/escapist\/wellness\/andy-puddicombe-headspace-mindfulness-wellness-routine-a4259426.html\" target=\"_self\">https:\/\/www.standard.co.uk\/escapist\/wellness\/andy-puddicombe-headspace-mindfulness-wellness-routine-a4259426.html<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(6)<\/em> Keith Rabois' method for prioritizing. Keith Rabois, Take on the Most Challenging Problems First, Youtube.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.youtube.com\/watch?v=UlQyZLdCBf0\" target=\"_self\">https:\/\/www.youtube.com\/watch?v=UlQyZLdCBf0<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Accelerate<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 192<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A book on the keys to blitzscaling. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, R. Hoffman and C. Yeh, Harper Collins, 2018<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> T\u00e9moignages d\u2019entrepreneurs de la Silicon Valley sur la gestion de l\u2019acc\u00e9l\u00e9ration. High Growth Handbook: Scaling Startups From 10 to 10,000 People, E. Gil, Stripe Press, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A tool to guide company founders in drafting a document to frame their financing with professional venture capitalists. The Galion Term Sheet, The Galion Project.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/thegalionproject.com\/term-sheet-new-edition\">https:\/\/thegalionproject.com\/term-sheet-new-edition<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Internationalise<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 195<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Chapter 8 supports entrepreneurs in their decision to go international. Marketing Management, 16th edition + MyLab, P. Kotler, K. Keller, A. Hemonnet and D. Manceau, Paris, Pearson, 2019.\u00a0<\/span><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(2)<\/em> Take Your Company Global: The New Rules of International Expansion, Berrett-Koehler Publishers, September 26, 2023, \nby Nataly Kelly.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Entretien avec ChenLi Wang en charge de l\u2019expansion internationale de Dropbox. Dropbox\u2019s Playbook for International Expansion, with ChenLi Wang, Reforge, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.reforge.com\/blog\/dropbox-international-growth-chenli-wang\">https:\/\/www.reforge.com\/blog\/dropbox-international-growth-chenli-wang<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(4)<\/em> Interview with Pranav Soodm, Director of International Expansion at GoCardless. The Balderton playbook for i18n, part 5: your geo-expansion playbook.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.balderton.com\/build\/the-balderton-playbook-for-i18n-part-5-your-geo-expansion-playbook\/\" target=\"_self\">https:\/\/www.balderton.com\/build\/the-balderton-playbook-for-i18n-part-5-your-geo-expansion-playbook\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The culture<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 199<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> \u201cGalion Values Process\u201d, The Galion Project.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/thegalionproject.com\/values-process\">https:\/\/thegalionproject.com\/values-process<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> L\u2019importance d\u2019une culture d\u2019entreprise solide et unique selon le co-fondateur d\u2019Airbnb. \u00ab Don\u2019t fuck up the culture \u00bb, B. Chesky, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4\">https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Des cl\u00e9s pour comprendre les diff\u00e9rences culturelles \u00e0 l\u2019international. La Carte des diffe\u0301rences culturelles : 8 cle\u0301s pour travailler a\u0300 l\u2019international, E. Mayer, Pa- ris, Diateino, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> <span style=\"color: #59777e\"><em>(4)<\/em> Shopify culture. Shopify website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.shopify.com\/careers\/culture\">https:\/\/www.shopify.com\/careers\/culture<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(5)<\/em> Alan's methods for rethinking corporate culture. Alan's website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.alan.com\/livres\/21-inspirations-pour-penser-ou-repenser-la-culture-dentreprise\" target=\"_self\">https:\/\/blog.alan.com\/livres\/21-inspirations-pour-penser-ou-repenser-la-culture-dentreprise<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The product<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 205\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A book on methods for defining value propositions. \n Value Proposition Design: How to Create Products and Services Customers Want,\nA. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith, Montreuil, Hoboken, John Wiley &amp; Sons, 2014<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> How to evaluate product opportunities and define the best options. Inspired: How to Create Tech Products Customers Love, Hoboken, M. Cagan, Wiley, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The lean startup method for systematizing the innovation process as part of the creation or development of a company. 3. \tThe Lean Startup: How Today\u2019s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, E. Reis, New York, Crown Currency, 2011<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Innovation<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 207<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A rigorous book from top researchers in the field of business model innovation destined to entrepreneurs and change leaders.\nBusiness Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders Hardcover Wiley; 1st edition,  26 Nov. 2020\nby Raphael Amit and Christoph Zott.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Un manuel pour int\u00e9grer la m\u00e9thode agile dans son entreprise. L\u2019Art de devenir une e\u0301quipe agile, C.Aubry, E.Appert, Paris, Dunod, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A book on the challenges of business transformation.  Dual Transformation: How to reposition today\u2019s business while creating the future, S. D. Anthony, C. G. Gilbert, M. W. Johnson, Boston, Harvard Business Review Press, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> An analysis of current and future disruptions. Disruption: artificial intelligence, the end of wage-earning, augmented humanity, S. Mallard, Paris, Dunod, 2019.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Our human nature<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 210<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> In the chapter entitled \u201cMan and Machine\u201d, the PayPal co-founder argues that humans and computers are, above all, complementary in their very different qualities. Zero to One: Notes on Start Ups, or How to Build the Future, B. Masters, P. Thiel, New York, Crown Business, 2015<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The Coming Wave: AI, Power and the 21st Century's Greatest Dilemma, Bodley Head, 7 Sept. 2023 by Mustafa Suleyman and Michael Bhaskar.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A book about possible futures in which new technologies play an increasingly important role for mankind. Homo Deus: A Brief History of Tomorrow, Y. N. Harari, New York, Random House, 2016<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The long-term view<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 212<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> An update of the key themes in the work of the famous management author, to help you sustain your startup in a changing world. Beyond Entrepreneur 2.0: Turning your business into an enduring great company, J. Collins and W. Lazier, Random House Business, 2020.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Un ouvrage qui fut le premier \u00e0 introduire la notion de d\u00e9veloppement strat\u00e9gique des entreprises sous le prisme d\u2019\u00e9cosyst\u00e8mes. Predators and Prey: A New Ecology of Competition, J. F. Moore, Harvard Business Review, 1993.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The authors go to the heart of why companies exist, which must ultimately be meaningful to endure. What Philosophy Can Teach You About Being a Better Leader, A. Reynolds, J. God- dard, D. Houlder and D. G. Lewis, Kogan Page, 2019.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-ryKUY3eK2K\"  ><style>.tatsu-ryKUY3eK2K .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-ryKUY3eK2K.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}.tatsu-ryWUt2gK2K.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-H1IK3eY2t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1IK3eY2t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1IK3eY2t > .tatsu-top-divider{z-index: 9999;}.tatsu-H1IK3eY2t .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-r1-FPRlt3K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkgKD0gt2Y\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJtD0ltnY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-BJCw0gY3K\" ><style>.tatsu-BJCw0gY3K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-BJCw0gY3K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h5>ERRATUM<\/h5>\n<p><span class=\"body\">Just to see if you were following along, a few errors crept into this first edition.<\/span><\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" class=\" translation-block\"><span class=\"body_1\"><span lang=\"FR\" style=\"font-size: 16px\"><span style=\"font-size: 16px;font-weight: 600\">Page :<\/span>\u00a0Designing a \u201cdigital service\u201d type product is now truly recognized as a profession, that of\u00a0<\/span><span lang=\"FR\" style=\"font-size: 16px\">Product<\/span><span lang=\"FR\" style=\"font-size: 16px\">\u00a0<\/span><span lang=\"FR\" style=\"font-size: 16px\">Manager<\/span><span lang=\"FR\" style=\"font-size: 16px\">\u00a0(PM). This wasn't the case in France when we started out. Back in 2010, I wrote one of the very first advertisements for a PM, when many were confusing the role with that of Project Manager.<\/span><\/span><\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" class=\" translation-block\">_<\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><span class=\"body_1\"><span lang=\"FR\" style=\"font-size: 16px;\"><span style=\"font-size: 16px; font-weight: 600;\">Page :<\/span>\u00a0<\/span><\/span>Marion Tremoy est bien s\u00fbr la talentueuse personne \u00e0 l\u2019origine de la couverture et de ce site !<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}.tatsu-rJtD0ltnY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-r1-FPRlt3K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1-FPRlt3K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1-FPRlt3K > .tatsu-top-divider{z-index: 9999;}.tatsu-r1-FPRlt3K .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/missionblablacar.com\/php-index\/home\/en\/ressources\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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