{"id":33,"date":"2022-01-09T23:02:27","date_gmt":"2022-01-09T22:02:27","guid":{"rendered":"http:\/\/missionblablacar.com\/?page_id=33"},"modified":"2022-02-18T12:11:56","modified_gmt":"2022-02-18T11:11:56","slug":"ressources","status":"publish","type":"page","link":"https:\/\/missionblablacar.com\/php-index\/home\/en\/ressources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div  class=\"tatsu-BkbAdOgtht tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 15% 90px 15%\",\"m\":\"90px 5% 90px 5%\",\"t\":\"90px 10% 90px 10%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJgCuOlKnK\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByATuxF3F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJA0bk1RY\" ><style>.tatsu-HJA0bk1RY .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HJA0bk1RY .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner\">\n<h1 style=\"text-align: left;\">Resources<\/h1>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ryvhlyJ0t\" ><style>.tatsu-ryvhlyJ0t .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-ryvhlyJ0t.tatsu-inline-text{margin: 0px 0px 90px 0px;}@media only screen and (max-width: 767px) {.tatsu-ryvhlyJ0t .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p style=\"text-align: left;\"><span class=\"body\">Mission BlaBlaCar is a gateway to an international entrepreneurial world. The authors have placed the book in its social and technological environment, with references to numerous other experiences, companies, studies and works. Here are direct links to all the references cited in the book:<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-H1dKueK3F\" ><style>.tatsu-H1dKueK3F .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-H1dKueK3F .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 1<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-SyM1s_et2Y\"  ><style>.tatsu-SyM1s_et2Y .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-SyM1s_et2Y .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-SyM1s_et2Y .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-SyM1s_et2Y .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-SyM1s_et2Y.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 15<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">When an idea\u2019s time comes, many people will have it, because it emerges at the same time as the problems it aims to solve<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Good ideas can't be stolen - they're already flying on their own!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Building a good product often means taking inspiration from what\u2019s being done well, and adding what you do best.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>[A SUPPRIMER]<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">[A SUPPRIMER]<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 12<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Studies on creativity by age. \u201cBreaking Point and Beyond: Mastering the Future Today\u201d, G. Land and B. Jarman, San Francisco, Harper Business, 1993.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.amazon.com\/Breakpoint-Beyond-Mastering-Future-Today\/dp\/0962660523\">https:\/\/www.amazon.com\/Breakpoint-Beyond-Mastering-Future-Today\/dp\/0962660523<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 13<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Listening to music stimulates creativity. \u201cHappy creativity: Listening to happy music facilitates divergent thinking,\u201d S. M. Ritter and S. Ferguson, PLoS ONE, 2017, 12(9).<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0182210\">https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0182210<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Underworld's crazy bet. \u00abUnderworld, the rave pioneers relentlessly pushing creative limits\u00bb, Ryan Baesemann, Mixmag, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/mixmag.net\/feature\/underworld-interview-drift-series-1\">https:\/\/mixmag.net\/feature\/underworld-interview-drift-series-1<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Pixar<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 25<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How Pixar fosters collective creativity. \u201cHow Pixar Fosters Collective Creativity\u201d, E. Catmull, Harvard Business Review, Sept. 2008.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2008\/09\/how-pixar-fosters-collective-creativity\">https:\/\/hbr.org\/2008\/09\/how-pixar-fosters-collective-<span style=\"color: #15b8e6;\">creativity<\/span><\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The secrets of inspiration according to Pixar's founder. \u201cCreativity, Inc: The secrets of inspiration by Pixar founder\u201d, E. Catmull and A. Wallace, Paris, Talent \u00c9ditions, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a14653610\/Ed-Catmull-Creativity-Inc\">https:\/\/livre.fnac.com\/a14653610\/Ed-Catmull-Creativity-Inc<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The Pixar model and the reasons for its unique success. \u201cTo Infinity and Beyond: Pixar's Movie Making Success,\u201d J. Baird, Digital Initiative, Dec. 6, 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/to-infinity-and-beyond-pixars-movie-making-success\/\">https:\/\/digital.hbs.edu\/platform-rctom\/submission\/to-infinity-and-beyond-pixars-movie-making-success\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting exeperience - King<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 26<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 3rd quarter 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.statista.com\/statistics\/281595\/king-digital-entertainment-quarterly-mau\/\">https:\/\/www.statista.com\/statistics\/281595\/king-digital-entertainment-quarterly-mau\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> \u00abHow King\u2019s Candy Crush making \u2018factory\u2019 creates \u00bb, D. Tach, 7 mai 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.polygon.com\/2014\/5\/7\/5690738\/how-king-makes-games-candy-crush-farm-heroes\">https:\/\/www.polygon.com\/2014\/5\/7\/5690738\/how-king-makes-games-candy-crush-farm-heroes<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> \u00ab Understanding King.com\u2019s production line \u00bb, Z. Street, 7 oct. 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.gamesbrief.com\/2013\/10\/understanding-king-coms-production-line\/\">https:\/\/www.gamesbrief.com\/2013\/10\/understanding-king-coms-production-line\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> \u00ab How King is crushing games data \u00bb, T. Sekinag, 25 f\u00e9vr. 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.dataiq.co.uk\/articles\/articles\/how-king-crushing-games-data\">https:\/\/www.dataiq.co.uk\/articles\/articles\/how-king-crushing-games-data<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - TikTok<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 27<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Comparison of time taken by major social networks to reach 1 billion users. \u201cHow to become TikTok famous\u201d, A. Nicolaou, Financial Times, Nov. 8, 2019.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/dd7234e8-fcb9-11e9-98fd-4d6c20050229\"><strong>https:\/\/www.ft.com\/content\/dd7234e8-fcb9-11e9-98fd-4d6c20050229<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> How TikTok is redefining the rules of social networking. \u201cHow TikTok is rewriting the world,\u201d C. H. J. Springer, The New York Times, Oct. 27, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2019\/03\/10\/style\/what-is-tik-tok.html\">https:\/\/www.nytimes.com\/2019\/03\/10\/style\/what-is-tik-tok.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> An investigation into TikTok's highly secretive algorithm. \u201cInside TikTok's Highly Secretive Algorithm\u201d, Wall Street Journal, Jul. 21, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.wsj.com\/video\/series\/inside-tiktoks-highly-secretive-algorithm\/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires\/6C0C2040-FF25-4827-8528-2BD6612E3796?utm_source=morning_brew\">https:\/\/www.wsj.com\/video\/series\/inside-tiktoks-highly-secretive-algorithm\/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires\/6C0C2040-FF25-4827-8528-2BD6612E3796?utm_source=morning_brew<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Patagonia<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 28<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The benefits of staying true to your commitments and mission. \u201cStaying true to your vision pays. Just ask Patagonia,\u201d Tom &amp; Jerry, Medium, May 10, 2020.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/tom-and-jerry.medium.com\/staying-true-to-your-vision-pays-off-2d32df2c35d6\">https:\/\/tom-and-jerry.medium.com\/<strong>staying-true-to-your-vision-pays-off-2d32df2c35d6<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> \"Exclusive: Patagonia\u2019s new CEO talks about the future of the beloved brand\", Jeff Beer, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.fastcompany.com\/90553967\/exclusive-patagonias-new-ceo-talks-about-the-future-of-the-beloved-brand\">https:\/\/www.fastcompany.com\/90553967\/exclusive-patagonias-new-ceo-talks-about-the-future-of-the-beloved-brand<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Concrete examples of non-traditional management. \u201cEureka! some leaders thumb their noses at traditional management\u201d, P. Auger, The Conversation, Feb. 18, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/theconversation.com\/eureka-certains-dirigeants-font-un-pied-de-nez-au-management-traditionnel-155333\">https:\/\/theconversation.com\/eureka-certains-dirigeants-font-un-pied-de-nez-au-management-traditionnel-155333<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Management by absence, the method of Yvon Chouinard, founder of Patagonia. \u201cLet My People Go Surfing: The Education of a Reluctant Businessman\u201d, Y. Chouinard, Penguin books, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.penguinrandomhouse.com\/books\/536777\/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein\/\">https:\/\/www.penguinrandomhouse.com\/books\/536777\/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-HJEAueYht\"  ><style>.tatsu-HJEAueYht .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-HJEAueYht.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}.tatsu-ByATuxF3F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 15% 90px 15%;}.tatsu-BkbAdOgtht .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BkbAdOgtht > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkbAdOgtht > .tatsu-top-divider{z-index: 9999;}.tatsu-BkbAdOgtht .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-HJg2Fxt3F tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 0px 15%\",\"m\":\"0px 5% 0px 5%\",\"t\":\"0px 10% 0px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkeenKxthK\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJ-x3KeKhF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyMx3YgYnF\" ><style>.tatsu-HyMx3YgYnF .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyMx3YgYnF .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 2<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-Sk7l2KlFht\"  ><style>.tatsu-Sk7l2KlFht .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-Sk7l2KlFht .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-Sk7l2KlFht .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-Sk7l2KlFht .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-Sk7l2KlFht.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 32<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">BlaBlaCar is a bit like hitchhiking in Technicolor.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 34<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The emergence of online interaction profiles [is] to trust what the advent of the telephone [has] been for our modes of communication: a break in space and time, connecting us to everyone instantly and without having to travel.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The brand conveys confidence!<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 37<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The desire to succeed is half of success. The other half is work.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 39<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Trust is the driving force behind the economy, because it enables exchange<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A large part of our individual motivation to build beautiful things comes from the feeling of freedom that comes from the satisfaction of acting in line with our convictions.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 33<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Conference on \u201cTrust, the driving force behind sharing\u201d. \u201cLa confiance, moteur de partage: Frederic Mazzella at TEDxPantheonSorbonne\u201d, 2012.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.youtube.com\/watch?v=ianY-3QvqiE\">https:\/\/www.youtube.com\/watch?v=ianY-3QvqiE<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 34<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Study on creating trust online. \u201cENTERING THE TRUST AGE\u201d, Fr\u00e9deric Mazzella and Arun Sundararajan, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.com\/trust\">https:\/\/blog.blablacar.com\/trust<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - eBay<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 42<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How eBay has created trust online. \u00ab How eBay built a new world on little more than trust \u00bb, J. Naughton, The Guardian, 13 sept. 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theguardian.com\/technology\/2015\/sep\/13\/how-ebay-built-new-world-little-more-than-trust\">https:\/\/www.theguardian.com\/technology\/2015\/sep\/13\/how-ebay-built-new-world-little-more-than-trust<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> eBay's commitment to online trust and security. eBay website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/pages.ebay.com\/community\/aboutebay\/overview\/trust.html\">https:\/\/pages.ebay.com\/community\/aboutebay\/overview\/trust.html<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Vestiaire Collective and StockX<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 43<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Vestiaire Collective's expertise and quality control process. Vestiaire Collective website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.vestiairecollective.com\/quality-control.shtml\">https:\/\/www.vestiairecollective.com\/quality-control.shtml<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> StockX's methods and commitments to guarantee authenticity. StockX website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/stockx.com\/about\/authentication\/\">https:\/\/stockx.com\/about\/authentication\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Google<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 44<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Kantar's ranking of the world's most valuable brands. BrandZ Top 100 Most Valuable Global Brands, Kantar, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.kantar.com\/campaigns\/brandz\/global\">https:\/\/www.kantar.com\/campaigns\/brandz\/global<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - MAIF<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 45<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Management by trust at MAIF. \u201cMAIF has implemented management by trust\u201d, P. Nassif, ZeVillage.net, June 20, 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/zevillage.net\/management-rh\/maif-mis-en-place-management-par-la-confiance\/\">https:\/\/zevillage.net\/management-rh\/maif-mis-en-place-management-par-la-confiance\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> MAIF's commitments to its members in the face of Covid-19. \u201cCovid-19: MAIF stands its ground\u201d, MAIF press release, March 26, 2000.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/entreprise.maif.fr\/actualites\/2020\/covid-solidarite-societaires\">https:\/\/entreprise.maif.fr\/actualites\/2020\/covid-solidarite-societaires<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> MAIF, the only insurer to have reimbursed automobile policyholders during the first containment. \u201cCoronavirus: MAIF goes it alone in reimbursing car policyholders\u201d, A. Badie, L'Argus de l'assurance, Apr. 7, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.argusdelassurance.com\/les-assureurs\/coronavirus-la-maif-fait-cavalier-seul-sur-le-remboursement-de-ses-assures-automobiles.163206\">https:\/\/www.argusdelassurance.com\/les-assureurs\/coronavirus-la-maif-fait-cavalier-seul-sur-le-remboursement-de-ses-assures-automobiles.163206<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> MAIF commitments. MAIF website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/entreprise.maif.fr\/accueil\">https:\/\/entreprise.maif.fr\/accueil<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-BJFghFeFnK\"  ><style>.tatsu-BJFghFeFnK .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-BJFghFeFnK.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}.tatsu-rJ-x3KeKhF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 15% 0px 15%;}.tatsu-HJg2Fxt3F .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HJg2Fxt3F > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJg2Fxt3F > .tatsu-top-divider{z-index: 9999;}.tatsu-HJg2Fxt3F .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 5% 0px 5%;}}<\/style><\/div><div  class=\"tatsu-rybQcetnK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 15% 90px 15%\",\"m\":\"90px 5% 90px 5%\",\"t\":\"90px 10% 90px 10%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1eb75xY3F\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJbbmcgt3t\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SyfZQ5lt2Y\" ><style>.tatsu-SyfZQ5lt2Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-SyfZQ5lt2Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 3<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-ryXWXcgF2K\"  ><style>.tatsu-ryXWXcgF2K .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-ryXWXcgF2K .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-ryXWXcgF2K .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-ryXWXcgF2K .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-ryXWXcgF2K.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 50<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">By imagining that today is our last day, the important immediately becomes urgent, replacing the unimportant but urgent.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 50<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We shouldn\u2019t confuse a product that meets a need with a product that creates a desire!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Agreeing to respond immediately to all our desires means destroying time's ability to help us rule out the unnecessary.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 54<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">It's better to build a small machine to solve a big problem than a big machine with no problem to solve!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A good product is like a slide: you don\u2019t talk about the thing, but about the pleasure it provides.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 51<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Quote from writer Alan Watts, who draws an analogy between life and music. \u201cLife is a musical thing\u201d, A. Watts.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.goodreads.com\/quotes\/8587787-we-thought-of-life-by-analogy-with-a-journey-a\">https:\/\/www.goodreads.com\/quotes\/8587787-we-thought-of-life-by-analogy-with-a-journey-a<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Coursera<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 58<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Coursera's mission. Coursera website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.coursera.org\/\">https:\/\/about.coursera.org\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Coursera Impact Report. \u00ab Coursera 2020 Impact Report \u00bb, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.coursera.org\/press\/wp-content\/uploads\/2020\/09\/Coursera-Impact-Report-2020.pdf\">https:\/\/about.coursera.org\/press\/wp-content\/uploads\/2020\/09\/Coursera-Impact-Report-2020.pdf<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> B Corp certification and Coursera's score. B Impact report : Coursera, B Corporation, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/bcorporation.eu\/directory\/coursera\">https:\/\/bcorporation.eu\/directory\/coursera<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Twitter<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 59<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Jack Dorsey's rituals and routines, \u201cJack Dorsey: la vie millim\u00e9tr\u00e9e du patron de Twitter et de Square\u201d, N. Richaud and A. Moutot, Les Echos, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.lesechos.fr\/tech-medias\/medias\/jack-dorsey-la-vie-millimetree-du-patron-de-twitter-et-de-square-142925\">https:\/\/www.lesechos.fr\/tech-medias\/medias\/jack-dorsey-la-vie-millimetree-du-patron-de-twitter-et-de-square-142925<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rktWmqlYht\"  ><style>.tatsu-rktWmqlYht .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-rktWmqlYht.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}.tatsu-HJbbmcgt3t.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 15% 90px 15%;}.tatsu-rybQcetnK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rybQcetnK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rybQcetnK > .tatsu-top-divider{z-index: 9999;}.tatsu-rybQcetnK .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-Bkw_ceK3K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Skev_cxKnF\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BJWw_5lKnK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyzPu9xK2K\" ><style>.tatsu-HyzPu9xK2K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyzPu9xK2K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 4<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rkXD_9xYnY\"  ><style>.tatsu-rkXD_9xYnY .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rkXD_9xYnY .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rkXD_9xYnY .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rkXD_9xYnY .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rkXD_9xYnY.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 62<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">[A business model] is  the little nugget, the little diamond of logic at the centre of a useful product or service, that keeps it going.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 66<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The only way to know if a boat floats is to put it in the water.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 68<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">When faced with a real difficulty, I\u2019d say there are two possible solutions: either find out if others have already encountered it and see how they coped, or if you seem to be really alone in the face of adversity, ask yourself \u201cWhat would Batman do in my place?\u201d<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 69<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Only companies that have properly assimilated the concept of sunk cost make progress. The others invest in the past, until the present drives them out.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The most important thing is not always the choice you make, but what you do with your choice.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 71<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Fear of others' judgment prevents us from living in the present. Le jour o\u00f9 je me suis aim\u00e9 pour de vrai, Dr. S. Marquis, Paris, La Martini\u00e8re, 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.librairie-gallimard.com\/livre\/9782732482712-le-jour-o-je-me-suis-aime-pour-de-vrai-serge-marquis\/\">https:\/\/www.librairie-gallimard.com\/livre\/9782732482712-le-jour-o-je-me-suis-aime-pour-de-vrai-serge-marquis\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - LinkedIn<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 73<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The entrepreneurial story of Reid Hoffman, co-founder of Linkedin. \u201cReid Hoffman, LinkedIn co-founder, tells his story from failure to success,\u201d E. Plesky, Feb. 10, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.plesk.com\/blog\/people-articles\/reid-hoffman-linkedin-success\/\">https:\/\/www.plesk.com\/blog\/people-articles\/reid-hoffman-linkedin-success\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Linkedin's business model. \u201cBusiness Model Canvas Examples: LinkedIn Business Model\u201d, D. Pereira, July 29, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/businessmodelanalyst.com\/linkedin-business-model\/#How_does_LinkedIn_make_money\">https:\/\/businessmodelanalyst.com\/linkedin-business-model\/#How_does_LinkedIn_make_money<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Yuka<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><strong>Page 74<\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The adventure of Yuka. \u201cLa belle aventure de Yuka, l'app pour mieux manger\u201d, V.Loctin, Entreprendre, June 7, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.entreprendre.fr\/la-belle-aventure-de-yuka-lappli-pour-mieux-manger\/\">https:\/\/www.entreprendre.fr\/la-belle-aventure-de-yuka-lappli-pour-mieux-manger\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Number of users of the Yuka application. \u201cYuka's success story\u201d, T. Gaudiaut, Statista, Apr. 26, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/fr.statista.com\/infographie\/19700\/nombre-utilisateurs-disponibilite-application-yuka\/#:~:text=Tendances%20de%20consommation&amp;text=En%20l'espace%20de%204,par%20l'entreprise%20en%20mars.\">https:\/\/fr.statista.com\/infographie\/19700\/nombre-utilisateurs-disponibilite-application-yuka\/#:~:text=Tendances%20de%20consommation&amp;text=En%20l&rsquo;espace%20de%204,par%20l&rsquo;entreprise%20en%20mars.<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> How Yuka makes a difference, impact study. \u201cMeasuring Impact - How Yuka is making a difference\u201d, Yuka.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/yuka.io\/wp-content\/uploads\/social-impact\/Mesure%20d'impact%20-%20Yuka.pdf\"><strong>https:\/\/yuka.io\/wp-content\/uploads\/social-impact\/Mesure%20d&rsquo;impact%20-%20Yuka.pdf<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Manufacturers' responses to the demand for transparency. \u201cFaced with the Yuka phenomenon, manufacturers are looking for a response\u201d, A. Haverland, L'Usine nouvelle, July 17, 2019.&nbsp;<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - UIPath<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 75<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La r\u00e9ussite de UiPath. \u00ab UIPath's meteoric rise from unknown startup to $35B RPA juggernaut \u00bb, R. Miller, Tech Crunch, 26 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/techcrunch.com\/2021\/03\/26\/uipaths-meteoric-rise-from-unknown-startup-to-35b-rpa-juggernaut\/\">https:\/\/techcrunch.com\/2021\/03\/26\/uipaths-meteoric-rise-from-unknown-startup-to-35b-rpa-juggernaut\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The story of UiPath, Romania's first unicorn. \u201cThe story of UiPath - How did it become Romania's first unicorn? \u201c , G. Gheorghe, Business Review, Apr. 9, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/business-review.eu\/news\/the-story-of-uipath-how-it-became-romanias-first-unicorn-164248\">https:\/\/business-review.eu\/news\/the-story-of-uipath-how-it-became-romanias-first-unicorn-164248<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - AirBnB<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 76<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Lessons from Airbnb founder Brian Chesky, \u201cThe AirBnB Story: Brian Chesky's Lessons For Business Startups,\u201d P. Stubbs, Apr. 13, 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/mediaschool.com.au\/airbnb-story-brian-chesky-lessons-for-business-startups\/\">https:\/\/mediaschool.com.au\/airbnb-story-brian-chesky-lessons-for-business-startups\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Brian Chesky on Airbnb and the sharing economy. \u201cAirbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution,\u201d D. Thompson, The Atlantic, August 13, 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theatlantic.com\/business\/archive\/2013\/08\/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution\/278635\/\">https:\/\/www.theatlantic.com\/business\/archive\/2013\/08\/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution\/278635\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Airbnb's \u201cObama O's\u201d and \u201cCaptain McCain's\u201d. Home page of Airbnb's cereal sales site.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.airbnb.fr\/obamaos\">https:\/\/www.airbnb.fr\/obamaos<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> The Airbnb Story, \u201cThe Airbnb Startup Story: An Odd Tale of Airbeds, Cereal and Ramen,\u201d I. Rabang, Bold Business, May 31, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.boldbusiness.com\/society\/airbnb-startup-story\/\">https:\/\/www.boldbusiness.com\/society\/airbnb-startup-story\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - OpenClassrooms<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 106<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The OpenClassrooms story. \"The story of OpenClassrooms, Europe's No. 1 online course\u201d, H. Deschaux, Maddyness, Apr. 7, 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2015\/04\/07\/openclassrooms\/\">https:\/\/www.maddyness.com\/2015\/04\/07\/openclassrooms\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Documentary on OpenClassrooms: \u201cThe story of OpenClassrooms in an original documentary\u201d, E. Balaguer, Maddyness, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2021\/02\/20\/openclassrooms-documentaire\/\">https:\/\/www.maddyness.com\/2021\/02\/20\/openclassrooms-documentaire\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-S1wPO5eFhY\"  ><style>.tatsu-S1wPO5eFhY .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-S1wPO5eFhY.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}.tatsu-BJWw_5lKnK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-Bkw_ceK3K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Bkw_ceK3K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bkw_ceK3K > .tatsu-top-divider{z-index: 9999;}.tatsu-Bkw_ceK3K .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-HkyWjxK2t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkgkWoxt3K\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1Wk-igFnt\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-S1z1WixFnt\" ><style>.tatsu-S1z1WixFnt .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-S1z1WixFnt .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 5<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rJ7y-oeY2K\"  ><style>.tatsu-rJ7y-oeY2K .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rJ7y-oeY2K .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rJ7y-oeY2K .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rJ7y-oeY2K .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rJ7y-oeY2K.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 84<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We adopted a simple principle when raising funds: one round, one objective.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 84<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The vision can be broad, lofty and far-reaching, but each success must confirm the previous objective and set the stage for step-by-step growth.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 11<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I often say that one euro from a good investor is worth two!<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Stripe<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 91<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Stripe's mission: \u201cto increase the GDP of the Internet\u201d. Stripe website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/stripe.com\/en-gb-us\/about\">https:\/\/stripe.com\/en-gb-us\/about<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The journey of the Collison brothers, co-founders of Stripe. \u201cPatrick and John Collison: Stripe's 30-something billionaires\u201d, T. Bradshaw, Irish Times, March 19, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.irishtimes.com\/business\/technology\/patrick-and-john-collison-stripe-s-30-something-billionaires-1.4515057\">https:\/\/www.irishtimes.com\/business\/technology\/patrick-and-john-collison-stripe-s-30-something-billionaires-1.4515057<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> La vision de Stripe. \u00ab From Tipperary to Silicon Valley : how Stripe became vital cog in digital economy \u00bb, A. Hernm, The Guardian, 17 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theguardian.com\/business\/2021\/mar\/17\/from-tipperary-to-silicon-valley-how-stripe-became-vital-cog-in-digital-economy\">https:\/\/www.theguardian.com\/business\/2021\/mar\/17\/from-tipperary-to-silicon-valley-how-stripe-became-vital-cog-in-digital-economy<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les coulisses de la cr\u00e9ation de Stripe. \u00ab The Collison Brothers and Story Behind The Founding Of Stripe \u00bb, D. Andersen, Startup Grind.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.startupgrind.com\/blog\/the-collison-brothers-and-story-behind-the-founding-of-stripe\/#:~:text=In%202005%20at%20the%20age,for%20the%20Irish%20Leaving%20Certificate.&amp;text=In%20early%202010%20John%20and%20Patrick%20began%20working%20on%20Stripe%20together.\">https:\/\/www.startupgrind.com\/blog\/the-collison-brothers-and-story-behind-the-founding-of-stripe\/#:~:text=In%202005%20at%20the%20age,for%20the%20Irish%20Leaving%20Certificate.&amp;text=In%20early%202010%20John%20and%20Patrick%20began%20working%20on%20Stripe%20together.<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Wise<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 92<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Everything you need to know about Wise. \u201cWise IPO: Everything you need to know about Wise\u201d,B.Lobel, City Index, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.cityindex.co.uk\/market-analysis\/everything-you-need-to-know-about-wise\/\">https:\/\/www.cityindex.co.uk\/market-analysis\/everything-you-need-to-know-about-wise\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Tesla<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 93<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Tesla's approach to innovation. \u201cLessons from Tesla's Approach to Innovation\u201d, N. Furr and J. Dyer, Harvard Business Review, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2020\/02\/lessons-from-teslas-approach-to-innovation\">https:\/\/hbr.org\/2020\/02\/lessons-from-teslas-approach-to-innovation<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The 7 pillars of Tesla's culture. \u201c7 Pillars Shaping Tesla's Corporate Culture\u201d, J. Livescault, Braineet, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.braineet.com\/blog\/tesla-innovation-culture\">https:\/\/www.braineet.com\/blog\/tesla-innovation-culture<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Bitcoin<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 94<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Guide pour comprendre le bitcoin. \u00ab Guide : What is Bitcoin and how does it work ? \u00ab , BBC, 5 f\u00e9vrier 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.bbc.co.uk\/newsround\/25622442\">https:\/\/www.bbc.co.uk\/newsround\/25622442<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Bitcoin definition. \u201cBitcoin definition\u201d, J. Frankenfiel, Investopedia, Nov. 30, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.investopedia.com\/terms\/b\/bitcoin.asp\">https:\/\/www.investopedia.com\/terms\/b\/bitcoin.asp<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The future of cryptocurrencies. \u201cFuture of Cryptocurrency? Will it grow or stoop low?\u201d, P. Dialani, Analytics Insights, June 4, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.analyticsinsight.net\/future-of-cryptocurrency-will-it-grow-or-stoop-low\/\">https:\/\/www.analyticsinsight.net\/future-of-cryptocurrency-will-it-grow-or-stoop-low\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Can cryptocurrencies co-exist with fiat currencies? \u201cFiat Money vs. Cryptocurrency: can they co-exist?\u201d, Binance, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.binance.com\/en\/blog\/fiat\/fiat-money-vs-cryptocurrency-can-they-coexist-421499824684902103\">https:\/\/www.binance.com\/en\/blog\/fiat\/fiat-money-vs-cryptocurrency-can-they-coexist-421499824684902103<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(5)<\/em> Jack Dorsey's bitcoin and decentralized finance projects for Square: \u201cJack Dorsey says Square will launch bitcoin DeFi platform\u201d, H. Murphy, Financial Times, July 16, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/1e297176-8bf0-4649-8c35-b763cfd3b5be\">https:\/\/www.ft.com\/content\/1e297176-8bf0-4649-8c35-b763cfd3b5be<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-H15yWjeFhF\"  ><style>.tatsu-H15yWjeFhF .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-H15yWjeFhF.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}.tatsu-B1Wk-igFnt.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-HkyWjxK2t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HkyWjxK2t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkyWjxK2t > .tatsu-top-divider{z-index: 9999;}.tatsu-HkyWjxK2t .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-rywwseYnY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJxwPsgKnY\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SyZvPieK3t\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJfvvjgK2K\" ><style>.tatsu-HJfvvjgK2K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HJfvvjgK2K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 6<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-r1QvvsetnY\"  ><style>.tatsu-r1QvvsetnY .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-r1QvvsetnY .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-r1QvvsetnY .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-r1QvvsetnY .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-r1QvvsetnY.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 95<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The entrepreneur has to be his own helper!<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 97<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I surround myself with very serious people, not people who take themselves seriously.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 105<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Entrepreneurship is a great school for humility, because for every one thing that works, you've tried dozens that didn\u2019t.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 97<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Book on cognitive biases and errors of judgment. Noise: why we make errors of judgment and how to avoid them, D. Kahneman, O. Sibony and C. R. Sunstein, Paris, Odile Jacob, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a16151061\/Daniel-Kahneman-Noise\">https:\/\/livre.fnac.com\/a16151061\/Daniel-Kahneman-Noise<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Apple<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 109<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The story of Apple's success and growth. \u201cHow Did Apple Get So Big? The Story Behind Apple's Success\u201d, A. Beattie, Oct. 8, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.investopedia.com\/articles\/personal-finance\/042815\/story-behind-apples-success.asp\">https:\/\/www.investopedia.com\/articles\/personal-finance\/042815\/story-behind-apples-success.asp<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Steve Jobs and Steve Wozniak. \u00ab Steve Jobs and Steve Wozniak. Apple Computer.Computing and Telecommunications \u00bb, MIT.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/lemelson.mit.edu\/resources\/steve-jobs-and-steve-wozniak\">https:\/\/lemelson.mit.edu\/resources\/steve-jobs-and-steve-wozniak<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - EcoVadis<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 110<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Behind EcoVadis' record-breaking fundraising. \u201cCSR rating: EcoVadis raises $200 million from US fund CVC\u201d, B. H\u00e9raud, Novethic, Jan. 13, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.novethic.fr\/actualite\/entreprise-responsable\/isr-rse\/notation-rse-ecovadis-leve-200-millions-de-dollars-aupres-du-fonds-americain-cvc-148090.html\">https:\/\/www.novethic.fr\/actualite\/entreprise-responsable\/isr-rse\/notation-rse-ecovadis-leve-200-millions-de-dollars-aupres-du-fonds-americain-cvc-148090.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The importance of CSR in recruitment. \u201cEmployer branding, sustainable development and CSR: the new act of recruitment?\u201d, O. Kaddouri, April 24, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.mondedesgrandesecoles.fr\/marque-employeur-developpement-durable-et-rse-nouvel-axe-de-recrutement\/\">https:\/\/www.mondedesgrandesecoles.fr\/marque-employeur-developpement-durable-et-rse-nouvel-axe-de-recrutement\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Snapchat<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 111<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Snapchat's rejection of Facebook's record-breaking takeover offer. \u201cSnapchat Spurned $3 Billion Acquisition Offer from Facebook,\u201d E. M. Rusli and D. MacMillan, The Wall Street Journal, Nov. 13, 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.wsj.com\/articles\/BL-DGB-30794\">https:\/\/www.wsj.com\/articles\/BL-DGB-30794<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Snapchat's success since the rejection of Facebook's offer. \u00ab Snapchat Founders Prove That Turning Down Facebook's $3 Billion Wasn't a Bad Idea After All \u00bb, C. Bankoff, The New York Mag.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/nymag.com\/vindicated\/2016\/11\/snapchat-founders-prove-turning-down-usd3-billion-was-smart.html\">https:\/\/nymag.com\/vindicated\/2016\/11\/snapchat-founders-prove-turning-down-usd3-billion-was-smart.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Snapchat market capitalization. Snap Inc. market capitalization, Yahoo Finance.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/finance.yahoo.com\/quote\/SNAP\/\">https:\/\/finance.yahoo.com\/quote\/SNAP\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Xavier Niel<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 112<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Kima Ventures landing page.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.kimaventures.com\/\">https:\/\/www.kimaventures.com\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Xavier Niel, the French godfather of digital. \u201cHow Xavier Niel became the French 'godfather'... of digital\u201d, P. Mani\u00e8re, La Tribune, Apr. 6, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.latribune.fr\/technos-medias\/innovation-et-start-up\/comment-xavier-niel-est-devenu-le-parrain-francais-du-numerique-561748.html\">https:\/\/www.latribune.fr\/technos-medias\/innovation-et-start-up\/comment-xavier-niel-est-devenu-le-parrain-francais-du-numerique-561748.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Hectar, Xavier Niel's agricultural school. \u201cWhat we know about Hectar, Xavier Niel's school of agriculture\u201d, Maddyness\/AFP, Sept. 1, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2021\/09\/01\/xavier-niel-hectar-agriculture-startup\/\">https:\/\/www.maddyness.com\/2021\/09\/01\/xavier-niel-hectar-agriculture-startup\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJODDigK2K\"  ><style>.tatsu-SJODDigK2K .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-SJODDigK2K.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}.tatsu-SyZvPieK3t.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-rywwseYnY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rywwseYnY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rywwseYnY > .tatsu-top-divider{z-index: 9999;}.tatsu-rywwseYnY .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-SJVRjlthK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyeEAsgKhY\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Syb4Aolt2F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1M4RixFhY\" ><style>.tatsu-B1M4RixFhY .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-B1M4RixFhY .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 7<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-SymERoxthK\"  ><style>.tatsu-SymERoxthK .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-SymERoxthK .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-SymERoxthK .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-SymERoxthK .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-SymERoxthK.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 116<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">To really scale a team, you need a culture of empowerment.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 116<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Sharing your problems is one thing, but you also have to come up with ways of resolving them, or options to choose from.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 120<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">A principle that doesn\u2019t live in the company is just a sign on the wall.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 121<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Two kinds of experience are sources of learning: one\u2019s own and that of others. Learning from the experience of others is much quicker and less painful.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 84<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We adopted a simple principle when raising funds: one round, one objective.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 109<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You can\u2019t improvise walking alongside each other. A community is built on a solid culture.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 119<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>A book on strategy and anticipation by the founder of Intel. Only the paranoid survive, A. Grove, Paris, Pearson, 2004.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 133<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Study on the social impact of carpooling. \u201cBringing Us Together\u201d, Blablacar, 2018.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.fr\/newsroom\/news\/etude-impact-social-covoiturage#:~:text=%C2%AB%20Nous%20rapprocher%20%C2%BB%20est%20la%20premi%C3%A8re,000%20membres%20dans%209%20pays.&amp;text=Ainsi%2C%20partager%20un%20trajet%20efface,et%20cr%C3%A9e%20du%20lien%20social.\"><strong>https:\/\/blog.blablacar.fr\/newsroom\/news\/etude-impact-social-covoiturage#:~:text=%C2%AB%20Nous%20rapprocher%20%C2%BB%20est%20la%20premi%C3%A8re,000%20membres%20dans%209%20pays.&amp;text=Ainsi%2C%20partager%20un%20trajet%20efface,et%20cr%C3%A9e%20du%20lien%20so<\/strong>cial.<\/a><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Meilleurs Agents<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 135<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The story of MeilleursAgents, told from the inside. It's obvious you know nothing about it! Les secrets d 'une startup qui a renvers\u00e9 son march\u00e9 : l 'aventure MeilleursAgents, S. de Lafond and G. Lockhart, Paris, Eyrolles, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a14942031\/de-Lafond-Sebastien-On-voit-bien-que-vous-n-y-connaissez-rien\">https:\/\/livre.fnac.com\/a14942031\/de-Lafond-Sebastien-On-voit-bien-que-vous-n-y-connaissez-rien<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Amazon<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 136<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ce que recherche Amazon chez de potentielles recrues. \u00ab What the head of HR at Amazon wants job seekers to know \u00bb, A. Seaman, 15 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.linkedin.com\/pulse\/what-head-hr-amazon-wants-job-seekers-know-andrew-seaman\">https:\/\/www.linkedin.com\/pulse\/what-head-hr-amazon-wants-job-seekers-know-andrew-seaman<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Ouvrage sur les secrets du succ\u00e8s d'Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin's Press, 2021.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Amazon leadership principles. Amazon website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.aboutamazon.fr\/travailler-chez-amazon\/nos-principes-de-leadership\">https:\/\/www.aboutamazon.fr\/travailler-chez-amazon\/nos-principes-de-leadership<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Netflix<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 137<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Netflix's culture of freedom and responsibility. \u201cLearning from Netflix: How to Build a Culture of Freedom and Responsibility\u201d, interview with P. McCord given to Knowledge@Wharton.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/\">https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Netflix values and culture. Netflix website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/jobs.netflix.com\/culture\">https:\/\/jobs.netflix.com\/culture<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Netflix Culture Deck.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.slideshare.net\/reed2001\/culture-1798664\">https:\/\/www.slideshare.net\/reed2001\/culture-1798664<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4) <\/em>How Netflix reinvented human resources management. \u201cHow Netflix Reinvented HR\u201d, P. McCord, Harvard Business Review, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr\">https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Vinted<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 138<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Infographic on the impact of textile production on the environment. \u201cThe impact of textile production and waste on the environment\u201d, European Parliament, March 3, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.europarl.europa.eu\/news\/en\/headlines\/society\/20201208STO93327\/the-impact-of-textile-production-and-waste-on-the-environment-infographic\">https:\/\/www.europarl.europa.eu\/news\/en\/headlines\/society\/20201208STO93327\/the-impact-of-textile-production-and-waste-on-the-environment-infographic<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Number of Vinted members. Vinted website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.vinted.fr\/about\">https:\/\/www.vinted.fr\/about<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The second-hand boom in textiles. \u201cVinted valued at \u20ac3.5bn in EQT-backed fundraising\u201d, J. Eley, Financial Times, May 12, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/27efa47e-87d2-4ac7-a751-3243100a6814\">https:\/\/www.ft.com\/content\/27efa47e-87d2-4ac7-a751-3243100a6814<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rktECieKnF\"  ><style>.tatsu-rktECieKnF .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-rktECieKnF.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}.tatsu-Syb4Aolt2F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-SJVRjlthK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJVRjlthK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJVRjlthK > .tatsu-top-divider{z-index: 9999;}.tatsu-SJVRjlthK .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-BynmheYnY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkx3m3gY2Y\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Bk-2m2eF2F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ByMhXnxY3Y\" ><style>.tatsu-ByMhXnxY3Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-ByMhXnxY3Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapter 8<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-r173XhgK3t\"  ><style>.tatsu-r173XhgK3t .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-r173XhgK3t .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-r173XhgK3t .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-r173XhgK3t .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-r173XhgK3t.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">A few key sentences...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 133<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The best speed is stopping to change direction!<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 133<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Each crisis opens up a secret passageway to the future.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 135<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We should be talking about \u2018saving humanity\u2019 rather than \u2018saving the planet,\u2019 to speed up awareness.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 139<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Aligning what you do with who you are, playing your part without playing a role, that\u2019s exactly what living your mission is all about.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Chapter references<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 135<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Bill Gates' book on the climate crisis and potential solutions. How To Avoid A Climate Disaster: The Solutions We Have And The Breakthroughs We Need, B. Gates, New York, Alfred A. Knopf, 2021.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 137<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Study on the CO\u00b2 savings enabled by carpooling. \u201cZero empty seats\u201d, Blablacar, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.fr\/blablalife\/lp\/zeroemptyseats\">https:\/\/blog.blablacar.fr\/blablalife\/lp\/zeroemptyseats<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 139<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Jean Tirole's book on the economics of the common good. \u00c9conomie du bien commun, J. Tirole, Paris, PUF, 2016.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 139<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Aur\u00e9lien Barrau's book on the climate crisis. Le Plus Grand D\u00e9fi de l'histoire de l'humanit\u00e9, A. Barrau, Paris, Michel Lafon, 2019.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - The surprise of Evaneos, Doctolib, Brigad<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 140<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Chronology of the health crisis. Coronavirus: from the first detected case of Covid-19 to decontamination, the chronology of a global crisis, Le Monde, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.lemonde.fr\/les-decodeurs\/article\/2020\/05\/12\/coronavirus-de-la-chauve-souris-au-deconfinement-la-chronologie-de-la-pandemie_6039448_4355770.html\">https:\/\/www.lemonde.fr\/les-decodeurs\/article\/2020\/05\/12\/coronavirus-de-la-chauve-souris-au-deconfinement-la-chronologie-de-la-pandemie_6039448_4355770.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Evaneos faces Covid. \u201cEvaneos, a flourishing start-up put to the Covid test\u201d, O. Tall\u00e8s, La Croix, Dec. 13, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850\">https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 141<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Evaneos faces Covid. \u201cEvaneos, a flourishing start-up put to the Covid test\u201d, O. Tall\u00e8s, La Croix, Dec. 13, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850\">https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Doctolib data on vaccination. Doctolib website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.doctolib.fr\/vaccination\/statistiques.html\">https:\/\/about.doctolib.fr\/vaccination\/statistiques.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Covid has enabled the growth of teleconsultation. \u201cDoctolib has gone from 1,000 to 100,000 teleconsultations a day\u201d, V. Cimino, Si\u00e8cle Digital, Apr. 24, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/siecledigital.fr\/2020\/04\/24\/doctolib-les-chiffres-de-la-teleconsultation-sont-tombes\/\">https:\/\/siecledigital.fr\/2020\/04\/24\/doctolib-les-chiffres-de-la-teleconsultation-sont-tombes\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Brigad distributes meals to caregivers. Brigad website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.brigad.co\/articles\/des-repas-pour-nos-soignants\">https:\/\/www.brigad.co\/articles\/des-repas-pour-nos-soignants<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Kodak<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 142<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The story of Kodak's downfall.\u201d Kodak's Downfall Wasn't About Technology,\u201d S. D. Anthony, Harvard Business Review, Jul. 15, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2016\/07\/kodaks-downfall-wasnt-about-technology\">https:\/\/hbr.org\/2016\/07\/kodaks-downfall-wasnt-about-technology<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Kodak's cultural problem with innovation. \u201cAt Kodak, Some Old Things Are New Again\u201d, C. H. Deutsch, The New York Times, May 2, 2008.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2008\/05\/02\/technology\/02kodak.html\">https:\/\/www.nytimes.com\/2008\/05\/02\/technology\/02kodak.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A comparison of the contrasting fates of Kodak and Fujifilm. \u201cWhy Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies,\u201d O. Kmia, Oct. 19, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/petapixel.com\/2018\/10\/19\/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies\/\">https:\/\/petapixel.com\/2018\/10\/19\/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies\/<\/a>&nbsp;<\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Netflix<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 137<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Netflix's culture of freedom and responsibility. \u201cLearning from Netflix: How to Build a Culture of Freedom and Responsibility\u201d, interview with P. McCord given to Knowledge@Wharton.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/\">https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Netflix values and culture. Netflix website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/jobs.netflix.com\/culture\">https:\/\/jobs.netflix.com\/culture<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Netflix Culture Deck.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.slideshare.net\/reed2001\/culture-1798664\">https:\/\/www.slideshare.net\/reed2001\/culture-1798664<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4) <\/em>How Netflix reinvented human resources management. \u201cHow Netflix Reinvented HR\u201d, P. McCord, Harvard Business Review, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr\">https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Contrasting experience - Orsted<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 138<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The story of Orsted's transformation into a leader in renewable energy. \u201cA Tale of Transformation: The Danish Company That Went From Black to Green Energy,\u201d E. Reguly, Corporate Knights, Apr. 16, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.corporateknights.com\/clean-technology\/black-green-energy\/\">https:\/\/www.corporateknights.com\/clean-technology\/black-green-energy\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Orsted objectives and commitments. Orsted website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/orsted.co.uk\/about-us\/our-company\/about-orsted#:~:text=Our%20aim%20is%20to%20develop,the%20effects%20of%20climate%20change.\">https:\/\/orsted.co.uk\/about-us\/our-company\/about-orsted#:~:text=Our%20aim%20is%20to%20develop,the%20effects%20of%20climate%20change.<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The index of the world's most sustainable companies. Corporate Knights website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.corporateknights.com\/rankings\/global-100-rankings\/2021-global-100-rankings\/2021-global-100-ranking\/\">https:\/\/www.corporateknights.com\/rankings\/global-100-rankings\/2021-global-100-rankings\/2021-global-100-ranking\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJK37heFnt\"  ><style>.tatsu-SJK37heFnt .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-SJK37heFnt.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}.tatsu-Bk-2m2eF2F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-BynmheYnY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BynmheYnY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BynmheYnY > .tatsu-top-divider{z-index: 9999;}.tatsu-BynmheYnY .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-H1IK3eY2t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1lLF3lY3t\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ryWUt2gK2K\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HkfIt3eY2Y\" ><style>.tatsu-HkfIt3eY2Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HkfIt3eY2Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Fiches m\u00e9thodes<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rkmUYhgt2t\"  ><style>.tatsu-rkmUYhgt2t .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rkmUYhgt2t .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rkmUYhgt2t .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rkmUYhgt2t .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rkmUYhgt2t.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Listen<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 147<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>The Mom Test: How to talk to customers &amp; learn if your business is a good idea when everyone is lying to you R. Fitzpatrick, CreateSpace Independent Publishing Platform, 2018&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) D. J. Bland and A. Osterwalder, Montreuil, Pearson, 2020<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Ouvrage sur les m\u00e9thodes de l&rsquo;entrepreneuriat. Effectuation: les principes de l\u2019entrepreneuriat pour tous, P. Silberzahn, Montreuil, Pearson, 2020.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Focus<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 150<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems, M. Lewrick, P. Link and L. Leifer, New Jersey, John Wiley &amp; Sons Inc, 2018<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> A work on systems thinking. Thinking in Systems: A primer, D. H. Meadows, White River Junction, Chelsea Green Publishing Co, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Book on the history of Visa. One from Many: VISA and the Rise of Chaordic Organization, D. Hock, San Francis- co, Berrett-Koehler Publishers, 2005.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Map<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 154<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A guide to business models. Business Model Generation: a guide for visionaries, revolutionaries and challengers, A. Osterwalder and Y. Pigneur, Paris, Pearson, 2011.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Michael Porter's book on competitive advantage. Competitive Advantage: Creating and Sustaining Superior Performance, M. Porter, New York, Free Press, 2004.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The Rocket Model Canvas. Platform Strategy: unleash the potential of communities and networks to accelerate your growth, B. Reillier and L. C. Reillier, Malakoff, Dunod, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.launchworks.co\/fr\/?p=10793&amp;preview=true\">https:\/\/www.launchworks.co\/fr\/insights\/le-modele-fusee-\u2026ormes-numeriques\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Pitch<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 156<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> What makes an idea compelling? Made to Stick: Why Some Ideas Survive and Others Die, C. and D. Heath, London, Arrow Books, 2008<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Build your pitch. \u00ab The Right Way To Build Your Pitch Deck \u00bb, Spero Ventures, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/@SperoVentures\/the-right-way-to-build-your-pitch-deck-c90289fbea03\">https:\/\/medium.com\/@SperoVentures\/the-right-way-to-build-your-pitch-deck-c90289fbea03<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Some examples of pitch decks from startups that have become leaders. \u00ab30 Legendary Startup Pitch Decks and What You Can Learn From Them\u00bb, Piktochart, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/piktochart.com\/blog\/startup-pitch-decks-what-you-can-learn\/\">https:\/\/piktochart.com\/blog\/startup-pitch-decks-what-you-can-learn\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Roadmap<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 158<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Methods to build a roadmap. Product Roadmaps Relaunched : How to Set Direction While Embracing Uncertainty, C. T. Lombardo, B. Mccarthy, E. Ryan et M. Connors, Sebastopol, O\u2019Reilly Media, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Learning to measure properly, the OKRs method. Measure What Matters: How Google, Bono, and the Gates Foundation rock the world with OKRs, J. Doerr, New York, Portfolio\/Penguin, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Wise product roadmap. Wise website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/wise.com\/gb\/blog\/introducing-the-wise-product-roadmap\">https:\/\/wise.com\/gb\/blog\/introducing-the-wise-product-roadmap<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Brand<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 162<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How to build your brand. Marketing Management, 16e e\u0301dition + MyLab, P. Kotler, K. Keller, A. Hemonnet et D. Manceau, Paris, Pearson, 2019.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The modes of influence of brands (chap 15). Mercator, 12th edition, A. de Baynast, J. Lendrevie and J. L\u00e9vy, Malakoff, Dunod, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> How to build powerful, relevant stories for your customers. Bulding a Story Brand :Clarify Your Message So Customers Will Listen, D.Miller, NewYork, Harper Collins, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Understanding the process that led to the Twitter brand. \u201cWho Made That Twitter Bird,\u201d M. Rehak, New York Times, August 8, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2014\/08\/10\/magazine\/who-made-that-twitter-bird.html\">https:\/\/www.nytimes.com\/2014\/08\/10\/magazine\/who-made-that-twitter-bird.html<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Value capture model<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 167<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Reference book on corporate strategy. Strategor: la strat\u00e9gie de la start-up \u00e0 la multinationale, 8th edition, B.Garrette, L.Lehmann-Ortega, F. Leroy et al., Paris, Dunod, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> How to break out of the competition and create new strategic spaces. Blue Ocean strategy: how to create new strategic spaces, C. Kim and R. Mauborgne, Montreuil, Pearson, 2015.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> How to choose the right metrics for your business according to your model. \u201cA crash course in unit economics - don't learn this the painful way\u201d, H. Nguyen, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/speroventures\/a-crash-course-in-unit-economics-dont-learn-this-the-painful-way-3d6344d03e39\">https:\/\/medium.com\/speroventures\/a-crash-course-in-unit-economics-dont-learn-this-the-painful-way-3d6344d03e39<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The platform<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 173<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Matchmakers: The New Economics of Multisided Platforms Hardcover HBR Press, May 2016\nby David S. Evans, Richard Schmalensee<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Understand how platform models work with the \"Rocket Model\u201d.  Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business, B. Reillier and L. C. Reillier, Malakoff, Dunod, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> An academic deciphering of the platform revolution. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work, M. W. Van Alstyne, G. G. Parker and S. Choudary, New York, WW Norton, 2016.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Pricing<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 176<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A book on pricing models and innovation. Monetizing Innovation: how smart companies design the product around the price, M. Ramanujam and G. Tacke, Hoboken, Wiley, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Understanding the psychology behind prices. The Psychology of Price: how to use price to increase demand, profit and customer satisfaction, L. Caldwell, Richmond, Crimson, 2012.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Chapter 6 of this reference book covers the main pricing policy issues and options. Mercator: tout le marketing \u00e0 l'heure de la data et du digital, 13th edition, A. de Bay- nast, J. Lendrevie and J. L\u00e9vy, Paris, Dunod, 2021.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Trust<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 178<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> \u201cEntering the Trust Age\u201d, F. Mazzella and A. Sundararajan, joint study by BlaBlaCar and NYU Stern, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.com\/trust\">https:\/\/blog.blablacar.com\/trust<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The new kinds of trust created by platforms. The Sharing Economy: The End of Employment and the Rise of Crowd-based Capitalism, A. Sundararajan, Cambridge, MIT Press, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A book on the question of trust in the digital age. Who Can You Trust? How technology brought us together and why it could drive us apart, R. Bostman, London, Portfolio\/Penguin, 2018.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Start-up<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 183<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Crowdfunding marketplace that connects project owners and contributors and aggregates more than 30 donation, loan and investment platforms. Tous Nos Projets website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/tousnosprojets.bpifrance.fr\/\">https:\/\/tousnosprojets.bpifrance.fr\/<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(2)<\/em> A summary of the main types of aid available for innovative projects in France. BPI website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/bpifrance-creation.fr\/encyclopedie\/aides-a-creation-a-reprise-dentreprise\/aides-a-linnovation\/recapitulatif-principales\" target=\"_self\">https:\/\/bpifrance-creation.fr\/encyclopedie\/aides-a-creation-a-reprise-dentreprise\/aides-a-linnovation\/recapitulatif-principales<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Recruit<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 187<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> The 14 principles of profile selection at Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin\u2019s Press, 2021.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Netflix's original approach to recruiting and managing teams. No Rules Rules: Netflix and the Culture of Reinvention, R. Hastings and E. Meyer, New York, Penguin Press, 2020<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> 7 golden rules for striking the right balance between speed of recruitment and quality of candidates. \u00ab The Infinite Conflict of Hiring, NFx Guild \u00bb, G. Levy-Weiss.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nfx.com\/post\/the-infinite-conflict-of-hiring\/\">https:\/\/www.nfx.com\/post\/the-infinite-conflict-of-hiring\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Progress<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 190<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> How to step back and better understand your emotions. Chatter : The Voice in Our Head and How to Harness It, E.Kross, Londres, Vermilion, 2021.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> A book that lists and deciphers difficult personality types. Difficult Personalities: A Practical Guide to Managing the Hurtful Behavior of Others (and Maybe Your Own) Paperback \u2013 5 Jan. 2010, Experiment,\nby Hazel Edwards Med, and Dr Helen McGrath.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> BestSelf method. BestSelf website.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/bestself.co\/\">h<strong>ttps:\/\/bestself.co\/<\/strong><\/a><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(4)<\/em> Meditation application. Headspace website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.headspace.com\/\" target=\"_self\">https:\/\/www.headspace.com\/<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(4)<\/em> Learn to meditate. Mindful Attitude website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.mindful-attitude.com\/\" target=\"_self\">https:\/\/www.mindful-attitude.com\/<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(5)<\/em> Headspace founder's wellness methods. \u201cHeadspace Founder Andy Puddicombe on his self-care rules,\u201d S. Ramsdale, Evening Standard, Oct. 23, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.standard.co.uk\/escapist\/wellness\/andy-puddicombe-headspace-mindfulness-wellness-routine-a4259426.html\" target=\"_self\">https:\/\/www.standard.co.uk\/escapist\/wellness\/andy-puddicombe-headspace-mindfulness-wellness-routine-a4259426.html<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(6)<\/em> Keith Rabois' method for prioritizing. Keith Rabois, Take on the Most Challenging Problems First, Youtube.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.youtube.com\/watch?v=UlQyZLdCBf0\" target=\"_self\">https:\/\/www.youtube.com\/watch?v=UlQyZLdCBf0<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Accelerate<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 192<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A book on the keys to blitzscaling. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, R. Hoffman and C. Yeh, Harper Collins, 2018<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Testimonials from Silicon Valley entrepreneurs on managing acceleration. High Growth Handbook: Scaling Startups From 10 to 10,000 People, E. Gil, Stripe Press, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A tool to guide company founders in drafting a document to frame their financing with professional venture capitalists. The Galion Term Sheet, The Galion Project.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/thegalionproject.com\/term-sheet-new-edition\">https:\/\/thegalionproject.com\/term-sheet-new-edition<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Internationalise<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 195<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Chapter 8 supports entrepreneurs in their decision to go international. Marketing Management, 16th edition + MyLab, P. Kotler, K. Keller, A. Hemonnet and D. Manceau, Paris, Pearson, 2019.&nbsp;<\/span><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(2)<\/em> Take Your Company Global: The New Rules of International Expansion, Berrett-Koehler Publishers, September 26, 2023, \nby Nataly Kelly.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Interview with ChenLi Wang in charge of Dropbox's international expansion. Dropbox's Playbook for International Expansion, with ChenLi Wang, Reforge, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.reforge.com\/blog\/dropbox-international-growth-chenli-wang\">https:\/\/www.reforge.com\/blog\/dropbox-international-growth-chenli-wang<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(4)<\/em> Interview with Pranav Soodm, Director of International Expansion at GoCardless. The Balderton playbook for i18n, part 5: your geo-expansion playbook.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.balderton.com\/build\/the-balderton-playbook-for-i18n-part-5-your-geo-expansion-playbook\/\" target=\"_self\">https:\/\/www.balderton.com\/build\/the-balderton-playbook-for-i18n-part-5-your-geo-expansion-playbook\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The culture<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 199<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> \u201cGalion Values Process\u201d, The Galion Project.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/thegalionproject.com\/values-process\">https:\/\/thegalionproject.com\/values-process<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The importance of a strong and unique corporate culture according to the co-founder of Airbnb. \u201cDon't fuck up the culture\u201d, B. Chesky, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4\">https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Keys to understanding cultural differences in international business. The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures, E. Mayer, New York, Public Affairs, 2016<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> <span style=\"color: #59777e\"><em>(4)<\/em> Shopify culture. Shopify website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.shopify.com\/careers\/culture\">https:\/\/www.shopify.com\/careers\/culture<\/a><\/strong><\/p>\n<p class=\" translation-block\"><span style=\"color: #59777e\"><em>(5)<\/em> Alan's methods for rethinking corporate culture. Alan's website.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.alan.com\/livres\/21-inspirations-pour-penser-ou-repenser-la-culture-dentreprise\" target=\"_self\">https:\/\/blog.alan.com\/livres\/21-inspirations-pour-penser-ou-repenser-la-culture-dentreprise<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The product<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 205&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A book on methods for defining value propositions. \n Value Proposition Design: How to Create Products and Services Customers Want,\nA. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith, Montreuil, Hoboken, John Wiley &amp; Sons, 2014<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> How to evaluate product opportunities and define the best options. Inspired: How to Create Tech Products Customers Love, Hoboken, M. Cagan, Wiley, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The lean startup method for systematizing the innovation process as part of the creation or development of a company. 3. \tThe Lean Startup: How Today\u2019s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, E. Reis, New York, Crown Currency, 2011<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Innovation<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 207<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> A rigorous book from top researchers in the field of business model innovation destined to entrepreneurs and change leaders.\nBusiness Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders Hardcover Wiley; 1st edition,  26 Nov. 2020\nby Raphael Amit and Christoph Zott.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Un manuel pour int\u00e9grer la m\u00e9thode agile dans son entreprise. L\u2019Art de devenir une e\u0301quipe agile, C.Aubry, E.Appert, Paris, Dunod, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A book on the challenges of business transformation.  Dual Transformation: How to reposition today\u2019s business while creating the future, S. D. Anthony, C. G. Gilbert, M. W. Johnson, Boston, Harvard Business Review Press, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> An analysis of current and future disruptions. Disruption: artificial intelligence, the end of wage-earning, augmented humanity, S. Mallard, Paris, Dunod, 2019.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Our human nature<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 210<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> In the chapter entitled \u201cMan and Machine\u201d, the PayPal co-founder argues that humans and computers are, above all, complementary in their very different qualities. Zero to One: Notes on Start Ups, or How to Build the Future, B. Masters, P. Thiel, New York, Crown Business, 2015<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> The Coming Wave: AI, Power and the 21st Century's Greatest Dilemma, Bodley Head, 7 Sept. 2023 by Mustafa Suleyman and Michael Bhaskar.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> A book about possible futures in which new technologies play an increasingly important role for mankind. Homo Deus: A Brief History of Tomorrow, Y. N. Harari, New York, Random House, 2016<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">The long-term view<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner\">\n<p><span style=\"color: #59777e;\"><strong>Page 212<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> An update of the key themes in the work of the famous management author, to help you sustain your startup in a changing world. Beyond Entrepreneur 2.0: Turning your business into an enduring great company, J. Collins and W. Lazier, Random House Business, 2020.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> A book that was the first to introduce the notion of strategic business development through the prism of ecosystems. Predators and Prey: A New Ecology of Competition, J. F. Moore, Harvard Business Review, 1993.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> The authors go to the heart of why companies exist, which must ultimately be meaningful to endure. What Philosophy Can Teach You About Being a Better Leader, A. Reynolds, J. God- dard, D. Houlder and D. G. Lewis, Kogan Page, 2019.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-ryKUY3eK2K\"  ><style>.tatsu-ryKUY3eK2K .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-ryKUY3eK2K.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}.tatsu-ryWUt2gK2K.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-H1IK3eY2t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1IK3eY2t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1IK3eY2t > .tatsu-top-divider{z-index: 9999;}.tatsu-H1IK3eY2t .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-r1-FPRlt3K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkgKD0gt2Y\" ><div  class=\"tatsu-row\" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJtD0ltnY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner\" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-BJCw0gY3K\" ><style>.tatsu-BJCw0gY3K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-BJCw0gY3K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h5>ERRATUM<\/h5>\n<p><span class=\"body\">Just to see if you were following along, a few errors crept into this first edition.<\/span><\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" class=\" translation-block\"><span class=\"body_1\"><span lang=\"FR\" style=\"font-size: 16px\"><span style=\"font-size: 16px;font-weight: 600\">Page :<\/span>\u00a0Designing a \u201cdigital service\u201d type product is now truly recognized as a profession, that of\u00a0<\/span><span lang=\"FR\" style=\"font-size: 16px\">Product<\/span><span lang=\"FR\" style=\"font-size: 16px\">\u00a0<\/span><span lang=\"FR\" style=\"font-size: 16px\">Manager<\/span><span lang=\"FR\" style=\"font-size: 16px\">\u00a0(PM). This wasn't the case in France when we started out. Back in 2010, I wrote one of the very first advertisements for a PM, when many were confusing the role with that of Project Manager.<\/span><\/span><\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" class=\" translation-block\">_<\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><span class=\"body_1\"><span lang=\"FR\" style=\"font-size: 16px;\"><span style=\"font-size: 16px; font-weight: 600;\">Page :<\/span>&nbsp;<\/span><\/span>Marion Tremoy is, of course, the talented person behind the cover and this site!<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}.tatsu-rJtD0ltnY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-r1-FPRlt3K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1-FPRlt3K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1-FPRlt3K > .tatsu-top-divider{z-index: 9999;}.tatsu-r1-FPRlt3K .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/missionblablacar.com\/php-index\/home\/en\/ressources\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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