{"id":33,"date":"2022-01-09T23:02:27","date_gmt":"2022-01-09T22:02:27","guid":{"rendered":"http:\/\/missionblablacar.com\/?page_id=33"},"modified":"2022-02-18T12:11:56","modified_gmt":"2022-02-18T11:11:56","slug":"ressources","status":"publish","type":"page","link":"https:\/\/missionblablacar.com\/php-index\/home\/ressources\/","title":{"rendered":"Ressources"},"content":{"rendered":"<div  class=\"tatsu-BkbAdOgtht tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 15% 90px 15%\",\"m\":\"90px 5% 90px 5%\",\"t\":\"90px 10% 90px 10%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJgCuOlKnK\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByATuxF3F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJA0bk1RY   \" ><style>.tatsu-HJA0bk1RY .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HJA0bk1RY .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<h1 style=\"text-align: left;\">Ressources<\/h1>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ryvhlyJ0t   \" ><style>.tatsu-ryvhlyJ0t .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-ryvhlyJ0t.tatsu-inline-text{margin: 0px 0px 90px 0px;}@media only screen and (max-width: 767px) {.tatsu-ryvhlyJ0t .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p style=\"text-align: left;\"><span class=\"body\">Mission BlaBlaCar est une porte d&rsquo;entr\u00e9e vers un monde entrepreneurial international. Les auteurs ont ins\u00e9r\u00e9 l&rsquo;ouvrage dans son environnement social et technologique en mentionnant de nombreuses autres exp\u00e9riences, soci\u00e9t\u00e9s, \u00e9tudes et oeuvres. Retrouvez ici les liens directs vers toutes les r\u00e9f\u00e9rences cit\u00e9es dans l&rsquo;ouvrage :<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-H1dKueK3F   \" ><style>.tatsu-H1dKueK3F .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-H1dKueK3F .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 1<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-SyM1s_et2Y   \"  ><style>.tatsu-SyM1s_et2Y .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-SyM1s_et2Y .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-SyM1s_et2Y .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-SyM1s_et2Y .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-SyM1s_et2Y.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 9<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Quand le temps d\u2019une id\u00e9e est venu, nous sommes nombreux \u00e0 l\u2019avoir car elle \u00e9merge en m\u00eame temps que les probl\u00e8mes qu\u2019elle vise \u00e0 r\u00e9soudre.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Les bonnes id\u00e9es ne se font pas voler, elles volent d\u00e9j\u00e0 de leurs propres ailes !<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Construire un bon produit c\u2019est souvent s\u2019inspirer de ce qui se fait de bien, en y ajoutant ce que l\u2019on fait de mieux.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 15<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Peut-\u00eatre devrions-nous inventer le mot \u00ab \u00e9cheler \u00bb pour \u00e9viter l\u2019anglicisme \u00ab scaler \u00bb, tr\u00e8s utilis\u00e9 aujourd\u2019hui dans le domaine des nouvelles technologies !<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">R\u00e9f\u00e9rences du chapitre<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 4<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> \u00c9tudes sur la cr\u00e9ativit\u00e9 selon l&rsquo;\u00e2ge. \u00abBreaking Point and Beyond: Mastering the Future Today\u00bb, G. Land et B. Jarman, San Francisco, Harper Business, 1993.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.amazon.com\/Breakpoint-Beyond-Mastering-Future-Today\/dp\/0962660523\">https:\/\/www.amazon.com\/Breakpoint-Beyond-Mastering-Future-Today\/dp\/0962660523<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 5<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> \u00c9couter de la musique stimule la cr\u00e9ativit\u00e9. \u00abHappy creativity : Listening to happy music facilitates divergent thinking \u00bb, S. M. Ritter et S. Ferguson, PLoS ONE, 2017, 12(9).<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0182210\">https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0182210<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le pari fou du groupe Underworld. \u00abUnderworld, the rave pioneers relentlessly pushing creative limits\u00bb, Ryan Baesemann, Mixmag, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/mixmag.net\/feature\/underworld-interview-drift-series-1\">https:\/\/mixmag.net\/feature\/underworld-interview-drift-series-1<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Pixar<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 24<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Comment Pixar encourage la cr\u00e9ativit\u00e9 collective. \u00ab How Pixar Fosters Collective Creativity \u00bb, E. Catmull, Harvard Business Review, sept. 2008.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2008\/09\/how-pixar-fosters-collective-creativity\">https:\/\/hbr.org\/2008\/09\/how-pixar-fosters-collective-<span style=\"color: #15b8e6;\">creativity<\/span><\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les secrets de l&rsquo;inspiration selon le fondateur de Pixar. \u00abCreativity, Inc. : Les secrets de l\u2019inspiration par le fondateur de Pixar\u00bb, E. Catmull et A. Wallace, Paris, Talent \u00c9ditions, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a14653610\/Ed-Catmull-Creativity-Inc\">https:\/\/livre.fnac.com\/a14653610\/Ed-Catmull-Creativity-Inc<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Le mod\u00e8le Pixar et les raisons de son succ\u00e8s unique. \u00abTo Infinity and Beyond: Pixar\u2019s Movie Making Success \u00bb, J. Baird, Digital Initiative, 6 d\u00e9c. 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/to-infinity-and-beyond-pixars-movie-making-success\/\">https:\/\/digital.hbs.edu\/platform-rctom\/submission\/to-infinity-and-beyond-pixars-movie-making-success\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - King<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 25<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Nombre d&rsquo;utilisateurs actifs mensuels de King. Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 3rd quarter 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.statista.com\/statistics\/281595\/king-digital-entertainment-quarterly-mau\/\">https:\/\/www.statista.com\/statistics\/281595\/king-digital-entertainment-quarterly-mau\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> La fabrique \u00e0 jeux de l&rsquo;entreprise qui a cr\u00e9\u00e9 Candy Crush. \u00abHow King\u2019s Candy Crush making \u2018factory\u2019 creates \u00bb, D. Tach, 7 mai 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.polygon.com\/2014\/5\/7\/5690738\/how-king-makes-games-candy-crush-farm-heroes\">https:\/\/www.polygon.com\/2014\/5\/7\/5690738\/how-king-makes-games-candy-crush-farm-heroes<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Comprendre le processus de production de King. \u00ab Understanding King.com\u2019s production line \u00bb, Z. Street, 7 oct. 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.gamesbrief.com\/2013\/10\/understanding-king-coms-production-line\/\">https:\/\/www.gamesbrief.com\/2013\/10\/understanding-king-coms-production-line\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> La data est essentielle pour King. \u00ab How King is crushing games data \u00bb, T. Sekinag, 25 f\u00e9vr. 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.dataiq.co.uk\/articles\/articles\/how-king-crushing-games-data\">https:\/\/www.dataiq.co.uk\/articles\/articles\/how-king-crushing-games-data<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire Parall\u00e8le - Tik Tok<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 26<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Comparaison de temps mis par les grands r\u00e9seaux sociaux pour atteindre 1 milliard d&rsquo;utilisateurs. \u00ab How to become TikTok famous \u00bb, A. Nicolaou, Financial Times, 8 nov. 2019.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/dd7234e8-fcb9-11e9-98fd-4d6c20050229\"><strong>https:\/\/www.ft.com\/content\/dd7234e8-fcb9-11e9-98fd-4d6c20050229<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Comment TikTok red\u00e9finit les r\u00e8gles des r\u00e9seaux sociaux. \u00ab How TikTok is rewriting the world \u00bb, C. H. J. Springer, The New York Times, 27 oct. 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2019\/03\/10\/style\/what-is-tik-tok.html\">https:\/\/www.nytimes.com\/2019\/03\/10\/style\/what-is-tik-tok.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Une enqu\u00eate sur le tr\u00e8s secret algorithme de TikTok. \u00ab Inside TikTok\u2019s Highly Secretive Algorithm \u00bb, Wall Street Journal, 21 juil. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.wsj.com\/video\/series\/inside-tiktoks-highly-secretive-algorithm\/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires\/6C0C2040-FF25-4827-8528-2BD6612E3796?utm_source=morning_brew\">https:\/\/www.wsj.com\/video\/series\/inside-tiktoks-highly-secretive-algorithm\/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires\/6C0C2040-FF25-4827-8528-2BD6612E3796?utm_source=morning_brew<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Patagonia<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 27<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Les b\u00e9n\u00e9fices de rester fid\u00e8le \u00e0 ses engagements et \u00e0 sa mission. \u00ab Staying true to your vision pays. Just ask Patagonia \u00bb, Tom &amp; Jerry, Medium, 10 mai 2020.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/tom-and-jerry.medium.com\/staying-true-to-your-vision-pays-off-2d32df2c35d6\">https:\/\/tom-and-jerry.medium.com\/<strong>staying-true-to-your-vision-pays-off-2d32df2c35d6<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Ryan Gellert, CEO de Patagonia, d\u00e9taille les futurs engagements de Patagonia. Exclusive: Patagonia\u2019s new CEO talks about the future of the beloved brand, Jeff Beer, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.fastcompany.com\/90553967\/exclusive-patagonias-new-ceo-talks-about-the-future-of-the-beloved-brand\">https:\/\/www.fastcompany.com\/90553967\/exclusive-patagonias-new-ceo-talks-about-the-future-of-the-beloved-brand<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Des exemples concrets de management non traditionnel. \u00ab Eur\u00eaka ! Certains dirigeants font un pied de nez au management traditionnel \u00bb, P. Auger, The Conversation, 18 f\u00e9v. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/theconversation.com\/eureka-certains-dirigeants-font-un-pied-de-nez-au-management-traditionnel-155333\">https:\/\/theconversation.com\/eureka-certains-dirigeants-font-un-pied-de-nez-au-management-traditionnel-155333<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Le management par l&rsquo;absence, la m\u00e9thode d&rsquo;Yvon Chouinard, fondateur de Patagonia. \u00ab Let My People Go Surfing: The Education of a Reluctant Businessman \u00bb, Y. Chouinard, Penguin books, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.penguinrandomhouse.com\/books\/536777\/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein\/\">https:\/\/www.penguinrandomhouse.com\/books\/536777\/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-HJEAueYht   \"  ><style>.tatsu-HJEAueYht .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-HJEAueYht.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}.tatsu-ByATuxF3F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByATuxF3F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByATuxF3F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 15% 90px 15%;}.tatsu-BkbAdOgtht .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BkbAdOgtht > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkbAdOgtht > .tatsu-top-divider{z-index: 9999;}.tatsu-BkbAdOgtht .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-BkbAdOgtht .tatsu-section-pad{padding: 90px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-HJg2Fxt3F tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 0px 15%\",\"m\":\"0px 5% 0px 5%\",\"t\":\"0px 10% 0px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkeenKxthK\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJ-x3KeKhF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyMx3YgYnF   \" ><style>.tatsu-HyMx3YgYnF .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyMx3YgYnF .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 2<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-Sk7l2KlFht   \"  ><style>.tatsu-Sk7l2KlFht .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-Sk7l2KlFht .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-Sk7l2KlFht .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-Sk7l2KlFht .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-Sk7l2KlFht.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 32<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">BlaBlaCar, c\u2019est un peu l\u2019auto-stop en Technicolor.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 39<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">L\u2019apparition des profils d\u2019interaction en ligne [est] pour la confiance ce que l\u2019invention du t\u00e9l\u00e9phone [a] \u00e9t\u00e9 pour nos modes de communication: une rupture spatiale et temporelle, nous reliant \u00e0 tout le monde instantan\u00e9ment, et sans d\u00e9placement.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">La marque porte la confiance !<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 45<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">La moiti\u00e9 de la r\u00e9ussite c\u2019est l\u2019envie d\u2019y arriver. L\u2019autre moiti\u00e9 c\u2019est le travail.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 48<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">La confiance est le moteur de l\u2019\u00e9conomie, car elle permet les \u00e9changes.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Une grande partie de nos motivations individuelles pour construire de belles choses vient du sentiment de libert\u00e9 qui d\u00e9coule de la satisfaction d\u2019agir en ad\u00e9quation avec ses convictions.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">R\u00e9f\u00e9rences du chapitre<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 38<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Confe\u0301rence sur \u00ab La confiance, moteur de partage \u00bb. \u00ab La confiance, moteur de partage: Frederic Mazzella at TEDxPantheonSorbonne \u00bb, 2012.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.youtube.com\/watch?v=ianY-3QvqiE\">https:\/\/www.youtube.com\/watch?v=ianY-3QvqiE<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 39<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> \u00c9tude sur la cr\u00e9ation de la confiance en ligne. \u00ab ENTERING THE TRUST AGE \u00bb, Fr\u00e9deric Mazzella et Arun Sundararajan, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.com\/trust\">https:\/\/blog.blablacar.com\/trust<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - eBay<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 50<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Comment eBay a cr\u00e9\u00e9 de la confiance en ligne. \u00ab How eBay built a new world on little more than trust \u00bb, J. Naughton, The Guardian, 13 sept. 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theguardian.com\/technology\/2015\/sep\/13\/how-ebay-built-new-world-little-more-than-trust\">https:\/\/www.theguardian.com\/technology\/2015\/sep\/13\/how-ebay-built-new-world-little-more-than-trust<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les engagements d&rsquo;eBay en mati\u00e8re de confiance et de s\u00e9curit\u00e9 en ligne. Site Internet d&rsquo;eBay.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/pages.ebay.com\/community\/aboutebay\/overview\/trust.html\">https:\/\/pages.ebay.com\/community\/aboutebay\/overview\/trust.html<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Vestiaire Collective et StockX<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 51<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;expertise et le processus de contr\u00f4le qualit\u00e9 de Vestiaire Collective. Site Internet de Vestiaire Collective.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.vestiairecollective.com\/quality-control.shtml\">https:\/\/www.vestiairecollective.com\/quality-control.shtml<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les m\u00e9thodes et engagements de StockX pour garantir l&rsquo;authenticit\u00e9. Site Internet de StockX.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/stockx.com\/about\/authentication\/\">https:\/\/stockx.com\/about\/authentication\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire Parall\u00e8le - Google<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 52<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Le classement Kantar des marques les plus valoris\u00e9es au monde. BrandZ Top 100 Most Valuable Global Brands, Kantar, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.kantar.com\/campaigns\/brandz\/global\">https:\/\/www.kantar.com\/campaigns\/brandz\/global<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - MAIF<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 53<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Le management par la confiance \u00e0 la MAIF. \u00ab La MAIF a mis en place le management par la confiance \u00bb, P. Nassif, ZeVillage.net, 20 juin 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/zevillage.net\/management-rh\/maif-mis-en-place-management-par-la-confiance\/\">https:\/\/zevillage.net\/management-rh\/maif-mis-en-place-management-par-la-confiance\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les engagements de la MAIF pour ses soci\u00e9taires face au Covid-19. \u00ab Covid-19 : la MAIF fait face \u00bb, communique\u0301 de la MAIF, 26 mars 2000.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/entreprise.maif.fr\/actualites\/2020\/covid-solidarite-societaires\">https:\/\/entreprise.maif.fr\/actualites\/2020\/covid-solidarite-societaires<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> La MAIF, seul assureur a avoir rembours\u00e9 les assur\u00e9s automobiles lors du premier confinement. \u00abCoronavirus: la MAIF fait cavalier seul sur le remboursement des assur\u00e9s automobiles\u00bb, A. Badie, L\u2019Argus de l\u2019assurance, 7 avr. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.argusdelassurance.com\/les-assureurs\/coronavirus-la-maif-fait-cavalier-seul-sur-le-remboursement-de-ses-assures-automobiles.163206\">https:\/\/www.argusdelassurance.com\/les-assureurs\/coronavirus-la-maif-fait-cavalier-seul-sur-le-remboursement-de-ses-assures-automobiles.163206<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les engagements de la MAIF. Site Internet de la MAIF.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/entreprise.maif.fr\/accueil\">https:\/\/entreprise.maif.fr\/accueil<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-BJFghFeFnK   \"  ><style>.tatsu-BJFghFeFnK .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-BJFghFeFnK.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}.tatsu-rJ-x3KeKhF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJ-x3KeKhF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJ-x3KeKhF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 15% 0px 15%;}.tatsu-HJg2Fxt3F .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HJg2Fxt3F > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJg2Fxt3F > .tatsu-top-divider{z-index: 9999;}.tatsu-HJg2Fxt3F .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-HJg2Fxt3F .tatsu-section-pad{padding: 0px 5% 0px 5%;}}<\/style><\/div><div  class=\"tatsu-rybQcetnK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 15% 90px 15%\",\"m\":\"90px 5% 90px 5%\",\"t\":\"90px 10% 90px 10%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1eb75xY3F\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJbbmcgt3t\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SyfZQ5lt2Y   \" ><style>.tatsu-SyfZQ5lt2Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-SyfZQ5lt2Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 3<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-ryXWXcgF2K   \"  ><style>.tatsu-ryXWXcgF2K .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-ryXWXcgF2K .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-ryXWXcgF2K .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-ryXWXcgF2K .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-ryXWXcgF2K.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 64<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">En s\u2019imaginant qu\u2019aujourd\u2019hui est notre dernier jour, l\u2019important devient imm\u00e9diatement urgent, et remplace l\u2019urgent non important.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 65<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Il ne faut pas confondre un produit qui r\u00e9pond \u00e0 un besoin, et un produit qui cr\u00e9e une envie !<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Accepter de r\u00e9pondre imm\u00e9diatement \u00e0 toutes nos envies, c\u2019est an\u00e9antir la capacit\u00e9 du temps \u00e0 nous aider \u00e0 \u00e9carter l\u2019inutile.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 72<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Il vaut mieux construire une petite machine s\u2019adressant \u00e0 un grand probl\u00e8me qu\u2019une grande machine sans probl\u00e8me \u00e0 r\u00e9soudre !<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Un bon produit c\u2019est comme un toboggan : on ne parle pas de lui, mais du plaisir qu\u2019il nous procure.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">R\u00e9f\u00e9rences du chapitre<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 67<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Citation de l\u00b4\u00e9crivain Alan Watts qui fait une analogie entre la vie et la musique. \u00ab Life is a musical thing \u00bb, A. Watts.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.goodreads.com\/quotes\/8587787-we-thought-of-life-by-analogy-with-a-journey-a\">https:\/\/www.goodreads.com\/quotes\/8587787-we-thought-of-life-by-analogy-with-a-journey-a<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Coursera<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 78<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La mission de coursera. Site web de coursera.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.coursera.org\/\">https:\/\/about.coursera.org\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le rapport d&rsquo;impact de Coursera. \u00ab Coursera 2020 Impact Report \u00bb, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.coursera.org\/press\/wp-content\/uploads\/2020\/09\/Coursera-Impact-Report-2020.pdf\">https:\/\/about.coursera.org\/press\/wp-content\/uploads\/2020\/09\/Coursera-Impact-Report-2020.pdf<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> La certification B Corp et le score de Coursera. B Impact report : Coursera, B Corporation, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/bcorporation.eu\/directory\/coursera\">https:\/\/bcorporation.eu\/directory\/coursera<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Twitter<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 79<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Les rituels et les routines de Jack Dorsey. \u00abJack Dorsey : la vie millim\u00e9tr\u00e9e du patron de Twitter et de Square\u00bb, N. Richaud et A. Moutot, Les Echos, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.lesechos.fr\/tech-medias\/medias\/jack-dorsey-la-vie-millimetree-du-patron-de-twitter-et-de-square-142925\">https:\/\/www.lesechos.fr\/tech-medias\/medias\/jack-dorsey-la-vie-millimetree-du-patron-de-twitter-et-de-square-142925<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rktWmqlYht   \"  ><style>.tatsu-rktWmqlYht .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-rktWmqlYht.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}.tatsu-HJbbmcgt3t.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJbbmcgt3t > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJbbmcgt3t.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 15% 90px 15%;}.tatsu-rybQcetnK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rybQcetnK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rybQcetnK > .tatsu-top-divider{z-index: 9999;}.tatsu-rybQcetnK .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-rybQcetnK .tatsu-section-pad{padding: 90px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-Bkw_ceK3K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Skev_cxKnF\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BJWw_5lKnK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyzPu9xK2K   \" ><style>.tatsu-HyzPu9xK2K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyzPu9xK2K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 4<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rkXD_9xYnY   \"  ><style>.tatsu-rkXD_9xYnY .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rkXD_9xYnY .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rkXD_9xYnY .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rkXD_9xYnY .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rkXD_9xYnY.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 84<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em><i><span style=\"font-weight: 400;\">[Un mod\u00e8le \u00e9conomique], c&rsquo;est la petite p\u00e9pite, le petit diamant de logique au centre d\u2019un produit ou d\u2019un service utile, qui le p\u00e9rennise.<\/span><\/i><\/em><\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 90<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">La seule mani\u00e8re de savoir si un bateau flotte, c\u2019est de le mettre \u00e0 l\u2019eau et non de se contenter de l\u2019imaginer sur papier.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 93<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Face \u00e0 une vraie difficult\u00e9, je dirais qu\u2019il y a deux solutions possibles: soit chercher si d\u2019autres l\u2019ont d\u00e9j\u00e0 rencontr\u00e9e et voir comment ils s\u2019en sont sortis, soit si l\u2019on semble vraiment seul devant l\u2019adversit\u00e9, se demander \u00ab Que ferait Batman \u00e0 ma place? ! \u00bb.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 96<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Les seules soci\u00e9t\u00e9s qui progressent sont celles qui ont bien assimil\u00e9 le concept de sunk cost, les co\u00fbts irr\u00e9cup\u00e9rables. Les autres investissent sur le pass\u00e9, jusqu\u2019\u00e0 ce que le pr\u00e9sent les chasse.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Le plus important n\u2019est pas toujours le choix que l\u2019on fait, mais ce que l\u2019on fait de son choix.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">R\u00e9f\u00e9rences du chapitre<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 100<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La peur du jugement d&rsquo;autrui nous emp\u00eache de vivre dans le pr\u00e9sent. Le jour ou\u0300 je me suis aime\u0301 pour de vrai, Dr. S. Marquis, Paris, La Martinie\u0300re, 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.librairie-gallimard.com\/livre\/9782732482712-le-jour-o-je-me-suis-aime-pour-de-vrai-serge-marquis\/\">https:\/\/www.librairie-gallimard.com\/livre\/9782732482712-le-jour-o-je-me-suis-aime-pour-de-vrai-serge-marquis\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - LinkedIn<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 102<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;histoire entrepreneuriale de Reid Hoffman, co-fondateur de Linkedin. \u00ab Reid Hoffman, LinkedIn co-founder, tells his story from failure to success \u00bb, E. Plesky, 10 f\u00e9v. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.plesk.com\/blog\/people-articles\/reid-hoffman-linkedin-success\/\">https:\/\/www.plesk.com\/blog\/people-articles\/reid-hoffman-linkedin-success\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le business mod\u00e8le de Linkedin. \u00ab Business Model Canvas Examples: LinkedIn Business Model \u00bb, D. Pereira, 29 juil. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/businessmodelanalyst.com\/linkedin-business-model\/#How_does_LinkedIn_make_money\">https:\/\/businessmodelanalyst.com\/linkedin-business-model\/#How_does_LinkedIn_make_money<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Yuka<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><strong>Page 103<\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;aventure de Yuka. \u00ab La belle aventure de Yuka, l\u2019appli pour mieux manger \u00bb, V.Loctin, Entreprendre, 7 juin 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.entreprendre.fr\/la-belle-aventure-de-yuka-lappli-pour-mieux-manger\/\">https:\/\/www.entreprendre.fr\/la-belle-aventure-de-yuka-lappli-pour-mieux-manger\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Nombre d&rsquo;utilisateurs de l&rsquo;application Yuka. \u00abLa success story de Yuka\u00bb, T. Gaudiaut, Statista, 26 avr. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/fr.statista.com\/infographie\/19700\/nombre-utilisateurs-disponibilite-application-yuka\/#:~:text=Tendances%20de%20consommation&amp;text=En%20l'espace%20de%204,par%20l'entreprise%20en%20mars.\">https:\/\/fr.statista.com\/infographie\/19700\/nombre-utilisateurs-disponibilite-application-yuka\/#:~:text=Tendances%20de%20consommation&amp;text=En%20l&rsquo;espace%20de%204,par%20l&rsquo;entreprise%20en%20mars.<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Comment Yuka fait changer les choses, \u00e9tude d&rsquo;impact. \u00ab Mesure d\u2019Impact \u2013 Comment Yuka contribue a\u0300 changer les choses ? \u00bb, Yuka.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/yuka.io\/wp-content\/uploads\/social-impact\/Mesure%20d'impact%20-%20Yuka.pdf\"><strong>https:\/\/yuka.io\/wp-content\/uploads\/social-impact\/Mesure%20d&rsquo;impact%20-%20Yuka.pdf<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les r\u00e9ponses des industriels pour r\u00e9pondre \u00e0 la demande de transparence. \u00ab Face au phe\u0301nome\u0300ne Yuka, les industriels cherchent la parade \u00bb, A. Haverland, L\u2019Usine nouvelle, 17 juil. 2019.&nbsp;<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - UIPath<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 104<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La r\u00e9ussite de UiPath. \u00ab UIPath\u2019s meteoric rise from unknown startup to $35B RPA juggernaut \u00bb, R. Miller, Tech Crunch, 26 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/techcrunch.com\/2021\/03\/26\/uipaths-meteoric-rise-from-unknown-startup-to-35b-rpa-juggernaut\/\">https:\/\/techcrunch.com\/2021\/03\/26\/uipaths-meteoric-rise-from-unknown-startup-to-35b-rpa-juggernaut\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> L&rsquo;histoire de UiPath, la premi\u00e8re licorne roumaine. \u00ab The story of UiPath \u2013 How did it become Romania\u2019s first unicorn ? \u00bb, G. Gheorghe, Business Review, 9 avr. 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/business-review.eu\/news\/the-story-of-uipath-how-it-became-romanias-first-unicorn-164248\">https:\/\/business-review.eu\/news\/the-story-of-uipath-how-it-became-romanias-first-unicorn-164248<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - AirBnB<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 105<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Les le\u00e7ons de Brian Chesky, le fondateur d&rsquo;Airbnb. \u00ab The AirBnB Story: Brian Chesky\u2019s Lessons For Business Startups \u00bb, P. Stubbs, 13 avr. 2017.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/mediaschool.com.au\/airbnb-story-brian-chesky-lessons-for-business-startups\/\">https:\/\/mediaschool.com.au\/airbnb-story-brian-chesky-lessons-for-business-startups\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Brian Chesky sur Airbnb et l&rsquo;\u00e9conomie du partage. \u00ab Airbnb CEO Brian Chesky on Building a Company and Starting a \u2018Sharing\u2019 Revolution \u00bb, D. Thompson, The Atlantic, 13 aou\u0302t 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theatlantic.com\/business\/archive\/2013\/08\/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution\/278635\/\">https:\/\/www.theatlantic.com\/business\/archive\/2013\/08\/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution\/278635\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Les \u00ab Obama O\u2019s \u00bb et les \u00ab Captain McCain\u2019s \u00bb d&rsquo;Airbnb. Page d&rsquo;accueil du site de vente des c\u00e9r\u00e9ales d&rsquo;Airbnb.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.airbnb.fr\/obamaos\">https:\/\/www.airbnb.fr\/obamaos<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> L&rsquo;histoire d&rsquo;Airbnb. \u00ab The Airbnb Startup Story : An Odd Tale of Airbeds, Cereal and Ramen \u00bb, I. Rabang, Bold Business, 31 mai 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.boldbusiness.com\/society\/airbnb-startup-story\/\">https:\/\/www.boldbusiness.com\/society\/airbnb-startup-story\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - OpenClassrooms<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 106<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;histoire d&rsquo;OpenClassrooms. L\u2019histoire d\u2019OpenClassrooms, le nume\u0301ro 1 europe\u0301en du cours en ligne \u00bb, H. Deschaux, Maddyness, 7 avr. 2015.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2015\/04\/07\/openclassrooms\/\">https:\/\/www.maddyness.com\/2015\/04\/07\/openclassrooms\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Documentaire sur OpenClassrooms. \u00ab L\u2019histoire d\u2019OpenClassrooms dans un documentaire ine\u0301dit \u00bb, E. Balaguer, Maddyness, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2021\/02\/20\/openclassrooms-documentaire\/\">https:\/\/www.maddyness.com\/2021\/02\/20\/openclassrooms-documentaire\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-S1wPO5eFhY   \"  ><style>.tatsu-S1wPO5eFhY .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-S1wPO5eFhY.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}.tatsu-BJWw_5lKnK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJWw_5lKnK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJWw_5lKnK.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-Bkw_ceK3K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Bkw_ceK3K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bkw_ceK3K > .tatsu-top-divider{z-index: 9999;}.tatsu-Bkw_ceK3K .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-Bkw_ceK3K .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-HkyWjxK2t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkgkWoxt3K\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1Wk-igFnt\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-S1z1WixFnt   \" ><style>.tatsu-S1z1WixFnt .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-S1z1WixFnt .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 5<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rJ7y-oeY2K   \"  ><style>.tatsu-rJ7y-oeY2K .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rJ7y-oeY2K .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rJ7y-oeY2K .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rJ7y-oeY2K .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rJ7y-oeY2K.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 117<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Nous avons adopt\u00e9 un principe simple lors de nos lev\u00e9es de fonds: une lev\u00e9e, un objectif.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 118<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">La vision peut \u00eatre large, noble et lointaine, mais chaque succ\u00e8s doit venir valider l\u2019objectif pr\u00e9c\u00e9dent et cranter la croissance \u00e9tape par \u00e9tape.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 123<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Un euro apport\u00e9 par un bon investisseur en vaut deux !<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Stripe<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 129<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>La mission de Stripe : \u00ab augmenter le PIB de l&rsquo;Internet \u00bb. Site Internet de Stripe.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/stripe.com\/en-gb-us\/about\">https:\/\/stripe.com\/en-gb-us\/about<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le parcours des fr\u00e8res Collison, cofondateurs de Stripe. \u00ab Patrick and John Collison : Stripe\u2019s 30-something billionaires \u00bb, T. Bradshaw, Irish Times, 19 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.irishtimes.com\/business\/technology\/patrick-and-john-collison-stripe-s-30-something-billionaires-1.4515057\">https:\/\/www.irishtimes.com\/business\/technology\/patrick-and-john-collison-stripe-s-30-something-billionaires-1.4515057<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> La vision de Stripe. \u00ab From Tipperary to Silicon Valley: how Stripe became vital cog in digital economy \u00bb, A. Hernm, The Guardian, 17 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.theguardian.com\/business\/2021\/mar\/17\/from-tipperary-to-silicon-valley-how-stripe-became-vital-cog-in-digital-economy\">https:\/\/www.theguardian.com\/business\/2021\/mar\/17\/from-tipperary-to-silicon-valley-how-stripe-became-vital-cog-in-digital-economy<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les coulisses de la cr\u00e9ation de Stripe. \u00ab The Collison Brothers and Story Behind The Founding Of Stripe \u00bb, D. Andersen, Startup Grind.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.startupgrind.com\/blog\/the-collison-brothers-and-story-behind-the-founding-of-stripe\/#:~:text=In%202005%20at%20the%20age,for%20the%20Irish%20Leaving%20Certificate.&amp;text=In%20early%202010%20John%20and%20Patrick%20began%20working%20on%20Stripe%20together.\">https:\/\/www.startupgrind.com\/blog\/the-collison-brothers-and-story-behind-the-founding-of-stripe\/#:~:text=In%202005%20at%20the%20age,for%20the%20Irish%20Leaving%20Certificate.&amp;text=In%20early%202010%20John%20and%20Patrick%20began%20working%20on%20Stripe%20together.<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Wise<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 130<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Tout ce qu&rsquo;il faut savoir sur Wise. \u00abWise IPO : Everything you need to know about Wise\u00bb,B.Lobel, City Index, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.cityindex.co.uk\/market-analysis\/everything-you-need-to-know-about-wise\/\">https:\/\/www.cityindex.co.uk\/market-analysis\/everything-you-need-to-know-about-wise\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Tesla<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 131<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;approche de l&rsquo;innovation par Tesla. \u00ab Lessons from Tesla\u2019s Approach to Innovation \u00bb, N. Furr et J. Dyer, Harvard Business Review, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2020\/02\/lessons-from-teslas-approach-to-innovation\">https:\/\/hbr.org\/2020\/02\/lessons-from-teslas-approach-to-innovation<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les 7 pilliers de la culture de Tesla. \u00ab 7 Pillars Shaping Tesla\u2019s Corporate Culture \u00bb, J. Livescault, Braineet, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.braineet.com\/blog\/tesla-innovation-culture\">https:\/\/www.braineet.com\/blog\/tesla-innovation-culture<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Bitcoin<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 132<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Guide pour comprendre le bitcoin. \u00ab Guide : What is Bitcoin and how does it work ? \u00bb, BBC, 5 fe\u0301vr. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.bbc.co.uk\/newsround\/25622442\">https:\/\/www.bbc.co.uk\/newsround\/25622442<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> D\u00e9finition du bitcoin. \u00ab Bitcoin definition \u00bb, J. Frankenfiel, Investopedia, 30 nov. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.investopedia.com\/terms\/b\/bitcoin.asp\">https:\/\/www.investopedia.com\/terms\/b\/bitcoin.asp<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Le futur des cryptomonnaies. \u00ab Future of Cryptocurrency ? Will it grow or stoop low ? \u00bb, P. Dialani, Analytics Insights, 4 juin 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.analyticsinsight.net\/future-of-cryptocurrency-will-it-grow-or-stoop-low\/\">https:\/\/www.analyticsinsight.net\/future-of-cryptocurrency-will-it-grow-or-stoop-low\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les cryptomonnaies peuvent-elles coexister avec les monnaies fiduciaires ? \u00ab Fiat Money vs. Cryptocurrency : can they co-exist ? \u00bb, Binance, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.binance.com\/en\/blog\/fiat\/fiat-money-vs-cryptocurrency-can-they-coexist-421499824684902103\">https:\/\/www.binance.com\/en\/blog\/fiat\/fiat-money-vs-cryptocurrency-can-they-coexist-421499824684902103<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(5)<\/em> Les projets bitcoin et finance d\u00e9centralis\u00e9e pour Square de Jack Dorsey. \u00ab Jack Dorsey says Square will launch bitcoin DeFi platform \u00bb, H. Murphy, Financial Times, 16 juil. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/1e297176-8bf0-4649-8c35-b763cfd3b5be\">https:\/\/www.ft.com\/content\/1e297176-8bf0-4649-8c35-b763cfd3b5be<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-H15yWjeFhF   \"  ><style>.tatsu-H15yWjeFhF .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-H15yWjeFhF.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}.tatsu-B1Wk-igFnt.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1Wk-igFnt > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1Wk-igFnt.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-HkyWjxK2t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HkyWjxK2t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkyWjxK2t > .tatsu-top-divider{z-index: 9999;}.tatsu-HkyWjxK2t .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-HkyWjxK2t .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-rywwseYnY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJxwPsgKnY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SyZvPieK3t\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJfvvjgK2K   \" ><style>.tatsu-HJfvvjgK2K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HJfvvjgK2K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 6<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-r1QvvsetnY   \"  ><style>.tatsu-r1QvvsetnY .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-r1QvvsetnY .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-r1QvvsetnY .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-r1QvvsetnY .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-r1QvvsetnY.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 134<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">L&rsquo;entrepreneur est sa propre petite main !<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 138<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Je m\u2019entoure de gens tr\u00e8s s\u00e9rieux, pas de gens qui se prennent au s\u00e9rieux.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 150<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">L\u2019entrepreneuriat est tout de m\u00eame une belle \u00e9cole de l\u2019humilit\u00e9, car pour une chose que l\u2019on voit marcher, il faut bien se rendre compte que l\u2019on en a essay\u00e9 des dizaines d\u2019autres qui n\u2019ont pas fonctionn\u00e9.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">R\u00e9f\u00e9rences du chapitre<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 138<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Ouvrage sur les biais cognitifs et erreurs de jugement. Noise : pourquoi nous faisons des erreurs de jugement et comment les e\u0301viter, D. Kahneman, O. Sibony et C. R. Sunstein, Paris, Odile Jacob, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a16151061\/Daniel-Kahneman-Noise\">https:\/\/livre.fnac.com\/a16151061\/Daniel-Kahneman-Noise<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Apple<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 157<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;histoire du succ\u00e8s et de la croissance d&rsquo;Apple. \u00ab How Did Apple Get So Big? The Story Behind Apple\u2019s Success \u00bb, A. Beattie, 8 oct. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.investopedia.com\/articles\/personal-finance\/042815\/story-behind-apples-success.asp\">https:\/\/www.investopedia.com\/articles\/personal-finance\/042815\/story-behind-apples-success.asp<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Steve Jobs et Steve Wozniak. \u00ab Steve Jobs and Steve Wozniak. Apple Computer.Computing and Telecommunications \u00bb, MIT.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/lemelson.mit.edu\/resources\/steve-jobs-and-steve-wozniak\">https:\/\/lemelson.mit.edu\/resources\/steve-jobs-and-steve-wozniak<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - EcoVadis<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 158<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Derri\u00e8re la lev\u00e9e de fonds record d&rsquo;EcoVadis. \u00ab Notation RSE: EcoVadis le\u0300ve 200 millions de dollars aupre\u0300s du fonds ame\u0301ricain CVC \u00bb, B. He\u0301raud, Novethic, 13 janv. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.novethic.fr\/actualite\/entreprise-responsable\/isr-rse\/notation-rse-ecovadis-leve-200-millions-de-dollars-aupres-du-fonds-americain-cvc-148090.html\">https:\/\/www.novethic.fr\/actualite\/entreprise-responsable\/isr-rse\/notation-rse-ecovadis-leve-200-millions-de-dollars-aupres-du-fonds-americain-cvc-148090.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> L&rsquo;importance de la RSE dans le recrutement. \u00ab Marque employeur, de\u0301veloppement durable et RSE : nouvel acte de recrutement ? \u00bb, O. Kaddouri, 24 avril 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.mondedesgrandesecoles.fr\/marque-employeur-developpement-durable-et-rse-nouvel-axe-de-recrutement\/\">https:\/\/www.mondedesgrandesecoles.fr\/marque-employeur-developpement-durable-et-rse-nouvel-axe-de-recrutement\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Snapchat<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 159<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Le refus de l&rsquo;offre de rachat record de Facebook par Snapchat. \u00ab Snapchat Spurned $3 Billion Acquisition Offer from Facebook \u00bb, E. M. Rusli et D. MacMillan, The Wall Street Journal, 13 nov. 2013.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.wsj.com\/articles\/BL-DGB-30794\">https:\/\/www.wsj.com\/articles\/BL-DGB-30794<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le succ\u00e8s de Snapchat depuis le refus de l&rsquo;offre de Facebook. \u00ab Snapchat Founders Prove That Turning Down Facebook\u2019s $3 Billion Wasn\u2019t Such a Bad Idea After All \u00bb, C. Bankoff, The New York Mag.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/nymag.com\/vindicated\/2016\/11\/snapchat-founders-prove-turning-down-usd3-billion-was-smart.html\">https:\/\/nymag.com\/vindicated\/2016\/11\/snapchat-founders-prove-turning-down-usd3-billion-was-smart.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Capitalisation boursi\u00e8re de Snapchat. Snap Inc., Market capitalisation, Yahoo Finance.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/finance.yahoo.com\/quote\/SNAP\/\">https:\/\/finance.yahoo.com\/quote\/SNAP\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Xavier Niel<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 160<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Page d&rsquo;accueil de Kima Ventures. Page d&rsquo;accueil de Kima Ventures.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.kimaventures.com\/\">https:\/\/www.kimaventures.com\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Xavier Niel, le parrain fran\u00e7ais du num\u00e9rique. \u00ab Comment Xavier Niel est devenu le \u201cparrain\u201d franc\u0327ais&#8230; du nume\u0301rique \u00bb, P. Manie\u0300re, La Tribune, 6 avr. 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.latribune.fr\/technos-medias\/innovation-et-start-up\/comment-xavier-niel-est-devenu-le-parrain-francais-du-numerique-561748.html\">https:\/\/www.latribune.fr\/technos-medias\/innovation-et-start-up\/comment-xavier-niel-est-devenu-le-parrain-francais-du-numerique-561748.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Hectar, l&rsquo;\u00e9cole d&rsquo;agriculture de Xavier Niel. \u00ab Ce que l\u2019on sait d\u2019Hectar, l\u2019e\u0301cole d\u2019agriculture de Xavier Niel \u00bb, Maddyness\/AFP, 1er sept. 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.maddyness.com\/2021\/09\/01\/xavier-niel-hectar-agriculture-startup\/\">https:\/\/www.maddyness.com\/2021\/09\/01\/xavier-niel-hectar-agriculture-startup\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJODDigK2K   \"  ><style>.tatsu-SJODDigK2K .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-SJODDigK2K.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}.tatsu-SyZvPieK3t.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyZvPieK3t > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyZvPieK3t.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-rywwseYnY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rywwseYnY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rywwseYnY > .tatsu-top-divider{z-index: 9999;}.tatsu-rywwseYnY .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-rywwseYnY .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-SJVRjlthK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyeEAsgKhY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Syb4Aolt2F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1M4RixFhY   \" ><style>.tatsu-B1M4RixFhY .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-B1M4RixFhY .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 7<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-SymERoxthK   \"  ><style>.tatsu-SymERoxthK .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-SymERoxthK .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-SymERoxthK .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-SymERoxthK .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-SymERoxthK.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 167<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Pour vraiment passer une \u00e9quipe \u00e0 l\u2019\u00e9chelle, il faut une culture de la responsabilisation.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 168<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Venir partager ses probl\u00e8mes, d\u2019accord, mais on doit aussi apporter des pistes de r\u00e9solution, ou des options parmi lesquelles choisir.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 175<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Un principe qui ne vit pas dans l\u2019entreprise n\u2019est qu\u2019un panneau accroch\u00e9 au mur.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 176<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Il y a deux exp\u00e9riences qui sont sources d\u2019apprentissage: la sienne et celle des autres. Apprendre de l\u2019exp\u00e9rience des autres est beaucoup plus rapide, et moins douloureux.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 177<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Nous avons adopt\u00e9 un principe simple lors de nos lev\u00e9es de fonds: une lev\u00e9e, un objectif.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 178<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Marcher ensemble ne s\u2019improvise pas. C\u2019est sur une culture solide que se b\u00e2tit une communaut\u00e9.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">R\u00e9f\u00e9rences du chapitre<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 173<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Ouvrage sur la strat\u00e9gie et l&rsquo;anticipation, du fondateur d&rsquo;Intel. Seuls les paranoi\u0308aques survivent, A. Grove, Paris, Pearson, 2004.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 181<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Etude sur l&rsquo;impact social du covoiturage. \u00ab Nous rapprocher \u00bb, Blablacar, 2018.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.fr\/newsroom\/news\/etude-impact-social-covoiturage#:~:text=%C2%AB%20Nous%20rapprocher%20%C2%BB%20est%20la%20premi%C3%A8re,000%20membres%20dans%209%20pays.&amp;text=Ainsi%2C%20partager%20un%20trajet%20efface,et%20cr%C3%A9e%20du%20lien%20social.\"><strong>https:\/\/blog.blablacar.fr\/newsroom\/news\/etude-impact-social-covoiturage#:~:text=%C2%AB%20Nous%20rapprocher%20%C2%BB%20est%20la%20premi%C3%A8re,000%20membres%20dans%209%20pays.&amp;text=Ainsi%2C%20partager%20un%20trajet%20efface,et%20cr%C3%A9e%20du%20lien%20so<\/strong>cial.<\/a><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Meilleurs Agents<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 183<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;histoire de MeilleursAgents, racont\u00e9e de l&rsquo;int\u00e9rieur. On voit bien que vous n\u2019y connaissez rien ! Les secrets d \u2019une startup qui a renverse\u0301 son marche\u0301 : l \u2019aventure MeilleursAgents, S. de Lafond et G. Lockhart, Paris, Eyrolles, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/livre.fnac.com\/a14942031\/de-Lafond-Sebastien-On-voit-bien-que-vous-n-y-connaissez-rien\">https:\/\/livre.fnac.com\/a14942031\/de-Lafond-Sebastien-On-voit-bien-que-vous-n-y-connaissez-rien<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Amazon<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 184<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ce que recherche Amazon chez de potentielles recrues. \u00ab What the head of HR at Amazon wants job seekers to know \u00bb, A. Seaman, 15 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.linkedin.com\/pulse\/what-head-hr-amazon-wants-job-seekers-know-andrew-seaman\">https:\/\/www.linkedin.com\/pulse\/what-head-hr-amazon-wants-job-seekers-know-andrew-seaman<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Ouvrage sur les secrets du succ\u00e8s d&rsquo;Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin\u2019s Press, 2021.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Principes de leadership d&rsquo;Amazon. Site Internet d&rsquo;Amazon.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.aboutamazon.fr\/travailler-chez-amazon\/nos-principes-de-leadership\">https:\/\/www.aboutamazon.fr\/travailler-chez-amazon\/nos-principes-de-leadership<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Netflix<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 185<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La culture de libert\u00e9 et de responsabilit\u00e9 de Netflix. \u00ab Learning from Netflix: How to Build a Culture of Freedom and Responsibility \u00bb, interview de P. McCord donne\u0301e a\u0300 Knowledge@Wharton.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/\">https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les valeurs et la culture de Netflix. Site Internet de Netflix.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/jobs.netflix.com\/culture\">https:\/\/jobs.netflix.com\/culture<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Netflix Culture Deck.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.slideshare.net\/reed2001\/culture-1798664\">https:\/\/www.slideshare.net\/reed2001\/culture-1798664<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4) <\/em>Comment Netflix a r\u00e9invent\u00e9 la gestion des ressources humaines. \u00ab How Netflix Reinvented HR \u00bb, P. McCord, Harvard Business Review, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr\">https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Vinted<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 186<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Infographie sur l&rsquo;impact de la production textile sur l&rsquo;environnement. \u00ab The impact of textile production and waste on the environment \u00bb, Parlement europe\u0301en, 3 mars 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.europarl.europa.eu\/news\/en\/headlines\/society\/20201208STO93327\/the-impact-of-textile-production-and-waste-on-the-environment-infographic\">https:\/\/www.europarl.europa.eu\/news\/en\/headlines\/society\/20201208STO93327\/the-impact-of-textile-production-and-waste-on-the-environment-infographic<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Nombre de membres de Vinted. Site Internet de Vinted.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.vinted.fr\/about\">https:\/\/www.vinted.fr\/about<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Le boom de la seconde main dans le textile. \u00ab Vinted valued at \u20ac3,5bn in EQT-backed fundraising \u00bb, J. Eley, Financial Times, 12 mai 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ft.com\/content\/27efa47e-87d2-4ac7-a751-3243100a6814\">https:\/\/www.ft.com\/content\/27efa47e-87d2-4ac7-a751-3243100a6814<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rktECieKnF   \"  ><style>.tatsu-rktECieKnF .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-rktECieKnF.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}.tatsu-Syb4Aolt2F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Syb4Aolt2F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Syb4Aolt2F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-SJVRjlthK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJVRjlthK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJVRjlthK > .tatsu-top-divider{z-index: 9999;}.tatsu-SJVRjlthK .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-SJVRjlthK .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-BynmheYnY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkx3m3gY2Y\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Bk-2m2eF2F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ByMhXnxY3Y   \" ><style>.tatsu-ByMhXnxY3Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-ByMhXnxY3Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Chapitre 8<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-r173XhgK3t   \"  ><style>.tatsu-r173XhgK3t .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-r173XhgK3t .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-r173XhgK3t .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-r173XhgK3t .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-r173XhgK3t.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">Quelques phrases cl\u00e9s...<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 194<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Il n\u2019y a pas de meilleure vitesse que l\u2019arr\u00eat pour changer de direction !<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 195<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Chaque crise ouvre un passage secret vers le futur.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 200<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">On devrait parler de \u00ab sauver l\u2019humanit\u00e9 \u00bb plut\u00f4t que de \u00ab sauver la plan\u00e8te \u00bb, cela acc\u00e9l\u00e9rerait la prise de conscience.<\/span><\/i><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 206<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Aligner ce que l\u2019on fait avec qui l\u2019on est, jouer son r\u00f4le sans jouer un r\u00f4le, c\u2019est exactement cela, vivre sa mission.<\/span><\/i><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">R\u00e9f\u00e9rences du chapitre<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 200<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Ouvrage de Bill Gates sur la crise climatique et les potentielles solutions. How To Avoid A Climate Disaster : The Solutions We Have And The Breakthroughs We Need, B. Gates, New York, Alfred A. Knopf, 2021.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 202<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Etude sur les \u00e9conomies de CO\u00b2 permises par le covoiturage. \u00ab Zero empty seats \u00bb, Blablacar, 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.fr\/blablalife\/lp\/zeroemptyseats\">https:\/\/blog.blablacar.fr\/blablalife\/lp\/zeroemptyseats<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 205<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage de Jean Tirole sur l&rsquo;\u00e9conomie du bien commun. E\u0301conomie du bien commun, J. Tirole, Paris, PUF, 2016.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 206<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage d&rsquo;Aur\u00e9lien Barrau sur la crise climatique. Le Plus Grand De\u0301fi de l\u2019histoire de l\u2019humanite\u0301, A. Barrau, Paris, Michel Lafon, 2019.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - La surprise de Evaneos, Doctolib, Brigad<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 207<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Chronologie de la crise sanitaire. Coronavirus : du premier cas d\u00e9tect\u00e9 de Covid-19 au d\u00e9confinement, la chronologie d\u2019une crise mondiale, Le Monde, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.lemonde.fr\/les-decodeurs\/article\/2020\/05\/12\/coronavirus-de-la-chauve-souris-au-deconfinement-la-chronologie-de-la-pandemie_6039448_4355770.html\">https:\/\/www.lemonde.fr\/les-decodeurs\/article\/2020\/05\/12\/coronavirus-de-la-chauve-souris-au-deconfinement-la-chronologie-de-la-pandemie_6039448_4355770.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Evaneos face au Covid. \u00ab Evaneos, une startup florissante a\u0300 l\u2019e\u0301preuve du Covid \u00bb, O. Talle\u0300s, La Croix, 13 de\u0301c. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850\">https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><strong>Page 208<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Evaneos face au Covid. \u00ab Evaneos, une startup florissante a\u0300 l\u2019e\u0301preuve du Covid \u00bb, O. Talle\u0300s, La Croix, 13 de\u0301c. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850\">https:\/\/www.la-croix.com\/Economie\/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Donn\u00e9es de Doctolib sur la vaccination. Site Internet Doctolib.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/about.doctolib.fr\/vaccination\/statistiques.html\">https:\/\/about.doctolib.fr\/vaccination\/statistiques.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Le Covid a permis la croissance de la t\u00e9l\u00e9consultation. \u00ab Doctolib est passe\u0301 de 1 000 a\u0300 100 000 te\u0301le\u0301consultations par jour \u00bb, V. Cimino, Sie\u0300cle Digital, 24 avr. 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/siecledigital.fr\/2020\/04\/24\/doctolib-les-chiffres-de-la-teleconsultation-sont-tombes\/\">https:\/\/siecledigital.fr\/2020\/04\/24\/doctolib-les-chiffres-de-la-teleconsultation-sont-tombes\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Brigad distribue des repas aux soignants. Site Internet de Brigad.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.brigad.co\/articles\/des-repas-pour-nos-soignants\">https:\/\/www.brigad.co\/articles\/des-repas-pour-nos-soignants<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Kodak<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 209<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;histoire de la chute de Kodak.\u00ab Kodak\u2019s Downfall Wasn\u2019t About Technology \u00bb, S. D. Anthony, Harvard Business Review, 15 juil. 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2016\/07\/kodaks-downfall-wasnt-about-technology\">https:\/\/hbr.org\/2016\/07\/kodaks-downfall-wasnt-about-technology<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le probl\u00e8me culturel de Kodak face \u00e0 l&rsquo;innovation. \u00ab At Kodak, Some Old Things Are New Again \u00bb, C. H. Deutsch, The New York Times, 2 mai 2008.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2008\/05\/02\/technology\/02kodak.html\">https:\/\/www.nytimes.com\/2008\/05\/02\/technology\/02kodak.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Une comparaison des destins oppos\u00e9s de Kodak et de Fujifilm. \u00ab Why Kodak Died and Fujifilm Thrived : A Tale of Two Film Companies \u00bb, O. Kmia, 19 oct. 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/petapixel.com\/2018\/10\/19\/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies\/\">https:\/\/petapixel.com\/2018\/10\/19\/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies\/<\/a>&nbsp;<\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Netflix<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 185<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La culture de libert\u00e9 et de responsabilit\u00e9 de Netflix. \u00ab Learning from Netflix: How to Build a Culture of Freedom and Responsibility \u00bb, interview de P. McCord donne\u0301e a\u0300 Knowledge@Wharton.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/\">https:\/\/knowledge.wharton.upenn.edu\/article\/how-netflix-built-its-company-culture\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les valeurs et la culture de Netflix. Site Internet de Netflix.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/jobs.netflix.com\/culture\">https:\/\/jobs.netflix.com\/culture<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Netflix Culture Deck.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.slideshare.net\/reed2001\/culture-1798664\">https:\/\/www.slideshare.net\/reed2001\/culture-1798664<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4) <\/em>Comment Netflix a r\u00e9invent\u00e9 la gestion des ressources humaines. \u00ab How Netflix Reinvented HR \u00bb, P. McCord, Harvard Business Review, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr\">https:\/\/hbr.org\/2014\/01\/how-netflix-reinvented-hr<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Histoire parall\u00e8le - Orsted<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 210<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> L&rsquo;histoire de la transformation d&rsquo;Orsted en leader de l&rsquo;\u00e9nergie renouvelable. \u00ab A Tale of Transformation : The Danish Company That Went From Black to Green Energy \u00bb, E. Reguly, Corporate Knights, 16 avr. 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.corporateknights.com\/clean-technology\/black-green-energy\/\">https:\/\/www.corporateknights.com\/clean-technology\/black-green-energy\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Objectifs et engagements d&rsquo;Orsted. Site Internet d&rsquo;Orsted.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/orsted.co.uk\/about-us\/our-company\/about-orsted#:~:text=Our%20aim%20is%20to%20develop,the%20effects%20of%20climate%20change.\">https:\/\/orsted.co.uk\/about-us\/our-company\/about-orsted#:~:text=Our%20aim%20is%20to%20develop,the%20effects%20of%20climate%20change.<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> L&rsquo;index des entreprises les plus durables au monde. Site Internet de Corporate Knights.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.corporateknights.com\/rankings\/global-100-rankings\/2021-global-100-rankings\/2021-global-100-ranking\/\">https:\/\/www.corporateknights.com\/rankings\/global-100-rankings\/2021-global-100-rankings\/2021-global-100-ranking\/<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJK37heFnt   \"  ><style>.tatsu-SJK37heFnt .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-SJK37heFnt.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}.tatsu-Bk-2m2eF2F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Bk-2m2eF2F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Bk-2m2eF2F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-BynmheYnY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BynmheYnY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BynmheYnY > .tatsu-top-divider{z-index: 9999;}.tatsu-BynmheYnY .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-BynmheYnY .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-H1IK3eY2t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1lLF3lY3t\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ryWUt2gK2K\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HkfIt3eY2Y   \" ><style>.tatsu-HkfIt3eY2Y .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HkfIt3eY2Y .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<div>\n<div>\n<h3>Fiches m\u00e9thodes<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div><div  class=\"tatsu-module tatsu-accordion tatsu-accordion-style1 tatsu-rkmUYhgt2t   \"  ><style>.tatsu-rkmUYhgt2t .accordion-head{color: rgba(0,46,57,1) ;}.tatsu-rkmUYhgt2t .accordion-head:hover{color: rgba(129,212,77,1) ;}.tatsu-rkmUYhgt2t .accordion-content.ui-accordion-content{border-color: #CACACA; }.tatsu-rkmUYhgt2t .accordion-head.ui-accordion-header{border-color: #CACACA; }.tatsu-rkmUYhgt2t.tatsu-module{margin: 0 0 60px 0;}<\/style><div data-collapsed=\"0\" class = \"tatsu-accordion-inner\"><h3 class=\"accordion-head h4\">\u00c9coute<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 215<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1) <\/em>Le test pour savoir si votre id\u00e9e est bonne. Le Mom Test: comment parler avec les clients et apprendre si votre ide\u0301e d\u2019entreprise est bonne, quand tout le monde vous ment, R. Fitzpatrick, CreateSpace Independent Publishing Platform, 2018.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Comment tester vos id\u00e9es. Testez vos ide\u0301es business, D. J. Bland et A. Osterwalder, Montreuil, Pearson, 2020.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Ouvrage sur les m\u00e9thodes de l&rsquo;entrepreneuriat. Effectuation: les principes de l\u2019entrepreneuriat pour tous, P. Silberzahn, Montreuil, Pearson, 2020.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Focus<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 217<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La m\u00e9thode du design thinking. Le Guide du design thinking: activez la me\u0301thode, M.Lewrick, P.Linket, L.Leifer, Paris, Pearson, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Ouvrage sur la pens\u00e9e syst\u00e8mique. Thinking in Systems: A primer, D. H. Meadows, White River Junction, Chelsea Green Publishing Co, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Ouvrage sur l&rsquo;histoire de Visa. One from Many: VISA and the Rise of Chaordic Organization, D. Hock, San Francis- co, Berrett-Koehler Publishers, 2005.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Map<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 219<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Un guide sur les business models. Business Model Generation: un guide pour visionnaires, re\u0301volutionnaires et challengers, A. Osterwalder et Y. Pigneur, Paris, Pearson, 2011.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Ouvrage de Michael Porter sur les avantages concurrentiels. Competitive Advantage: Creating and Sustaining Superior Performance, M. Porter, New York, Free Press, 2004.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Le Rocket Model Canvas ou mod\u00e8le de la Fus\u00e9e. Platform Strategy: libe\u0301rez le potentiel des communaute\u0301s et des re\u0301seaux pour acce\u0301le\u0301rer votre croissance, B. Reillier et L. C. Reillier, Malakoff, Dunod, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.launchworks.co\/fr\/?p=10793&amp;preview=true\">https:\/\/www.launchworks.co\/fr\/insights\/le-modele-fusee-\u2026ormes-numeriques\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Pitch<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 221<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Qu&rsquo;est ce qui rend une id\u00e9e convaincante ? Ces ide\u0301es qui collent: pourquoi certaines ide\u0301es survivent et d\u2019autres meurent, C. et D. Heath, Paris, Pearson, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Construire son pitch. \u00ab The Right Way To Build Your Pitch Deck \u00bb, Spero Ventures, 2018.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/@SperoVentures\/the-right-way-to-build-your-pitch-deck-c90289fbea03\">https:\/\/medium.com\/@SperoVentures\/the-right-way-to-build-your-pitch-deck-c90289fbea03<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Quelques exemples de pitch decks de startups devenues leaders. \u00ab30 Legendary Startup Pitch Decks and What You Can Learn From Them\u00bb, Piktochart, 2021.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/piktochart.com\/blog\/startup-pitch-decks-what-you-can-learn\/\">https:\/\/piktochart.com\/blog\/startup-pitch-decks-what-you-can-learn\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Roadmap<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 223<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> M\u00e9thodes pour construire une roadmap. Product Roadmaps Relaunched : How to Set Direction While Embracing Uncertainty, C. T. Lombardo, B. Mccarthy, E. Ryan et M. Connors, Sebastopol, O\u2019Reilly Media, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Apprendre \u00e0 bien mesurer, la m\u00e9thode OKRs. Measure What Matters: How Google, Bono, and the Gates Foundation rock the world with OKRs, J. Doerr, New York, Portfolio\/Penguin, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> La product roadmap de Wise. Site Internet de Wise.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/wise.com\/gb\/blog\/introducing-the-wise-product-roadmap\">https:\/\/wise.com\/gb\/blog\/introducing-the-wise-product-roadmap<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Marque<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 225<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Comment construire sa marque. Marketing Management, 16e e\u0301dition + MyLab, P. Kotler, K. Keller, A. Hemonnet et D. Manceau, Paris, Pearson, 2019.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les modes d&rsquo;influence des marques (chap 15). Mercator, 12e \u00e9dition, A. de Baynast, J. Lendrevie et J. L\u00e9vy, Malakoff, Dunod, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Comment construire des histoires percutantes et pertinentes pour vos clients. Bulding a Story Brand :Clarify Your Message So Customers Will Listen, D.Miller, NewYork, Harper Collins, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Comprendre le proc\u00e9d\u00e9 qui a abouti \u00e0 la marque Twitter. \u00ab Who Made That Twitter Bird \u00bb, M. Rehak, New York Times, 8 aou\u0302t 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nytimes.com\/2014\/08\/10\/magazine\/who-made-that-twitter-bird.html\">https:\/\/www.nytimes.com\/2014\/08\/10\/magazine\/who-made-that-twitter-bird.html<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Mod\u00e8le \u00e9conomique<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 229<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Livre de r\u00e9f\u00e9rence sur la strat\u00e9gie d&rsquo;entreprise. Strategor : la strate\u0301gie de la start-up a\u0300 la multinationale, 8e e\u0301dition, B.Garrette, L.Lehmann-Ortega, F. Leroy et al., Paris, Dunod, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Comment sortir de la concurrence et cr\u00e9er de nouveaux espaces strat\u00e9giques. Strate\u0301gie Oce\u0301an Bleu: comment cre\u0301er de nouveaux espaces strate\u0301giques, C. Kim et R. Mauborgne, Montreuil, Pearson, 2015.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Comment choisir les bonnes m\u00e9triques pour son business selon son mod\u00e8le. \u00ab A crash course in unit economics \u2013 don\u2019t learn this the painful way \u00bb, H. Nguyen, 2020.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/speroventures\/a-crash-course-in-unit-economics-dont-learn-this-the-painful-way-3d6344d03e39\">https:\/\/medium.com\/speroventures\/a-crash-course-in-unit-economics-dont-learn-this-the-painful-way-3d6344d03e39<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">La plateforme<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 233<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> La r\u00e9volution de l&rsquo;\u00e8re num\u00e9rique a permis l&rsquo;av\u00e8nement d&rsquo;un nouveau mod\u00e8le, celui des plateformes. Transformation digitale: l\u2019ave\u0300nement des plateformes, G. Babinet, Paris, Le Passeur, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Comprendre le fonctionnement des mod\u00e8les de plateforme avec le \u00ab\u00a0mod\u00e8le de la Fus\u00e9e\u00a0\u00bb. Platform Strategy : libe\u0301rez le potentiel des communaute\u0301s et des re\u0301seaux pour acce\u0301le\u0301- rer votre croissance, L. C. Reillier, B. Reillier, Malakoff, Dunod, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Un d\u00e9cryptage acad\u00e9mique de la r\u00e9volution des plateformes. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work, M. W. Van Alstyne, G. G. Parker et S. Choudary, New York, WW Norton, 2016.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Le prix<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 255<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage sur les diff\u00e9rents mod\u00e8les de prix et l&rsquo;innovation en la mati\u00e8re. Monetizing Innovation: how smart companies design the product around the price, M. Ramanujam et G. Tacke, Hoboken, Wiley, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Comprendre la psychologie derri\u00e8re les prix. The Psychology of Price: how to use price to increase demand, profit and customer satisfaction, L. Caldwell, Richmond, Crimson, 2012.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Le chapitre 6 de cet ouvrage de r\u00e9f\u00e9rence couvre les principales questions et options de politiques de prix. Mercator: tout le marketing a\u0300 l\u2019heure de la data et du digital, 13e e\u0301dition, A. de Bay- nast, J. Lendrevie et J. Le\u0301vy, Paris, Dunod, 2021.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">La confiance<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 237<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Etude sur la cr\u00e9ation de la confiance en ligne. \u00ab ENTERING THE TRUST AGE \u00bb, Fr\u00e9deric Mazzella et Arun Sundararajan, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.blablacar.com\/trust\">https:\/\/blog.blablacar.com\/trust<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Les nouveaux types de confiance cr\u00e9\u00e9es par les plateformes. The Sharing Economy: The End of Employment and the Rise of Crowd-based Capitalism, A. Sundararajan, Cambridge, MIT Press, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Ouvrage sur la question de la confiance \u00e0 l&rsquo;\u00e8re du num\u00e9rique. Who Can You Trust? How technology brought us together and why it could drive us apart, R. Bostman, London, Portfolio\/Penguin, 2018.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Amorcer<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 241<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Place de marche\u0301 de crowdfunding qui connecte les porteurs de projets et les contributeurs et agre\u0300ge plus de 30 plateformes de don, pre\u0302t et investissement. Site de Tous Nos Projets.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/tousnosprojets.bpifrance.fr\/\">https:\/\/tousnosprojets.bpifrance.fr\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Le re\u0301capitulatif des principales aides spe\u0301cifiques aux projets innovants en France. Site de la BPI.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/bpifrance-creation.fr\/encyclopedie\/aides-a-creation-a-reprise-dentreprise\/aides-a-linnovation\/recapitulatif-principales\">https:\/\/bpifrance-creation.fr\/encyclopedie\/aides-a-creation-a-reprise-dentreprise\/aides-a-linnovation\/recapitulatif-principales<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Recruter<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 243<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Les 14 principes de s\u00e9lection des profils chez Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin\u2019s Press, 2021.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> L&rsquo;approche originale de Netflix pour le recrutement et le management des \u00e9quipes. La re\u0300gle ? Pas de re\u0300gle : Netflix et la culture de la re\u0301invention, R. Hastings et E. Meyer, Paris, Buchet-Chastel, 2021.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> 7 re\u0300gles d\u2019or pour trouver le bon e\u0301quilibre entre la rapidite\u0301 de recrutement et la qualite\u0301 des candidats. \u00ab The Infinite Conflict of Hiring, NFx Guild \u00bb, G. Levy-Weiss.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.nfx.com\/post\/the-infinite-conflict-of-hiring\/\">https:\/\/www.nfx.com\/post\/the-infinite-conflict-of-hiring\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Progresser<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 245<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Comment prendre du recul et mieux comprendre ses \u00e9motions. Chatter : The Voice in Our Head and How to Harness It, E.Kross, Londres, Vermilion, 2021.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Un ouvrage qui liste et d\u00e9crypte les types de personnalit\u00e9s difficiles. Les Nouvelles Personnalite\u0301s difficiles : comment les comprendre, comment les accepter, comment les ge\u0301rer, F. Lelord et C. Andre\u0301, Paris, Odile Jacob, 2021.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> M\u00e9thode BestSelf. Site internet de BestSelf.<\/span> <a class=\"waffle-rich-text-link\" href=\"https:\/\/bestself.co\/\">h<strong>ttps:\/\/bestself.co\/<\/strong><\/a><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Application de m\u00e9ditation. Site internet d&rsquo;Headspace.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.headspace.com\/\">https:\/\/www.headspace.com\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Apprendre \u00e0 m\u00e9diter. Site internet de Mindful Attitude.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.mindful-attitude.com\/\">https:\/\/www.mindful-attitude.com\/<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les m\u00e9thodes de bien-\u00eatre du fondateur d&rsquo;Headspace. \u00ab Headspace Founder Andy Puddicombe on his self-care rules \u00bb, S. Ramsdale, Evening Standard, 23 oct. 2019.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.standard.co.uk\/escapist\/wellness\/andy-puddicombe-headspace-mindfulness-wellness-routine-a4259426.html\">https:\/\/www.standard.co.uk\/escapist\/wellness\/andy-puddicombe-headspace-mindfulness-wellness-routine-a4259426.html<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(5)<\/em> M\u00e9thode de Keith Rabois pour prioritiser. Keith Rabois, Take on the Most Challenging Problems First, Youtube.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.youtube.com\/watch?v=UlQyZLdCBf0\">https:\/\/www.youtube.com\/watch?v=UlQyZLdCBf0<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Acc\u00e9l\u00e9rer<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 247<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage sur les cl\u00e9s de la croissance \u00e9clair. Blitzscaling ou la croissance e\u0301clair : quand privile\u0301gier la vitesse a\u0300 l\u2019efficacite\u0301?,R.Hoffman et C. Yeh, Buchet-Castel, 2022.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> T\u00e9moignages d&rsquo;entrepreneurs de la Silicon Valley sur la gestion de l&rsquo;acc\u00e9l\u00e9ration. High Growth Handbook: Scaling Startups From 10 to 10,000 People, E. Gil, Stripe Press, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Un outil pour guider les fondateurs d\u2019entreprises dans la re\u0301daction d\u2019un document pour encadrer leur financement avec des investisseurs professionnels en capital-risque. La Galion Term Sheet, The Galion Project.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/thegalionproject.com\/term-sheet-new-edition\">https:\/\/thegalionproject.com\/term-sheet-new-edition<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Internationaliser<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 251<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Le chapitre 8 accompagne les entrepreneurs dans leur de\u0301cision de s\u2019internationaliser. Marketing Management, 16e e\u0301dition + MyLab, P. Kotler, K. Keller, A. Hemonnet et D. Manceau, Paris, Pearson, 2019.&nbsp;<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> BPI de\u0301taille les options disponibles et les \u00e9tapes pour se d\u00e9velopper \u00e0 l&rsquo;international. \u00abComment de\u0301velopper mon entreprise a\u0300 l\u2019international\u00bb ,BPI France Cre\u0301ation.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/bpifrance-creation.fr\/moment-de-vie\/developpement-a-linternational-4-etapes-reussir\">https:\/\/bpifrance-creation.fr\/moment-de-vie\/developpement-a-linternational-4-etapes-reussir<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Entretien avec ChenLi Wang en charge de l&rsquo;expansion internationale de Dropbox. Dropbox\u2019s Playbook for International Expansion, with ChenLi Wang, Reforge, 2016.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.reforge.com\/blog\/dropbox-international-growth-chenli-wang\">https:\/\/www.reforge.com\/blog\/dropbox-international-growth-chenli-wang<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Entretien avec Pranav Soodm directeur de l&rsquo;expansion internationale chez GoCardless. The Balderton playbook for i18n, part 5: your geo-expansion playbook.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.balderton.com\/build\/the-balderton-playbook-for-i18n-part-5-your-geo-expansion-playbook\/\">https:\/\/www.balderton.com\/build\/the-balderton-playbook-for-i18n-part-5-your-geo-expansion-playbook\/<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">La culture<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 253<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Les valeurs: bullshit ou levier? \u00abGalion Values Process\u00bb, The Galion Project.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/thegalionproject.com\/values-process\">https:\/\/thegalionproject.com\/values-process<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> L&rsquo;importance d&rsquo;une culture d&rsquo;entreprise solide et unique selon le co-fondateur d&rsquo;Airbnb. \u00ab Don\u2019t fuck up the culture \u00bb, B. Chesky, 2014.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4\">https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Des cl\u00e9s pour comprendre les diff\u00e9rences culturelles \u00e0 l&rsquo;international. La Carte des diffe\u0301rences culturelles : 8 cle\u0301s pour travailler a\u0300 l\u2019international, E. Mayer, Pa- ris, Diateino, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> La culture de Shopify. Site Internet de Shopify.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/www.shopify.com\/careers\/culture\">https:\/\/www.shopify.com\/careers\/culture<\/a><\/strong><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Les m\u00e9thodes d&rsquo;Alan pour repenser la culture d&rsquo;entreprise. Site Internet d&rsquo;Alan.<\/span> <strong><a class=\"waffle-rich-text-link\" href=\"https:\/\/blog.alan.com\/livres\/21-inspirations-pour-penser-ou-repenser-la-culture-dentreprise\">https:\/\/blog.alan.com\/livres\/21-inspirations-pour-penser-ou-repenser-la-culture-dentreprise<\/a><\/strong><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">Le produit<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 259&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Un ouvrage sur les m\u00e9thodes pour d\u00e9finir des propositions de valeur. La me\u0301thode Value Proposition Design : comment cre\u0301er les produits et les services que veulent vos clients, A. Osterwalder, Montreuil, Pearson, 2015.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Comment e\u0301valuer les opportunite\u0301s de produits et de\u0301finir les meilleures options. Inspired: How to Create Tech Products Customers Love, Hoboken, M. Cagan, Wiley, 2018.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> La m\u00e9thode lean startup pour syst\u00e9matiser le processus d\u2019innovation dans le cadre de la cr\u00e9ation ou du d\u00e9veloppement d\u2019une entreprise. Lean Startup : adoptez l\u2019innovation continue, E. Reis, Paris, Pearson, 2015.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">L'innovation<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 261<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Ouvrage de r\u00e9f\u00e9rence sur la strat\u00e9gie dont un chapitre pleinement d\u00e9di\u00e9 \u00e0 la transformation. Strategor : la strate\u0301gie de la start-up a\u0300 la multinationale, 8e e\u0301dition, B.Garrette, L.Lehmann-Ortega, F. Leroy et al., Paris, Dunod, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Un manuel pour int\u00e9grer la m\u00e9thode agile dans son entreprise. L\u2019Art de devenir une e\u0301quipe agile, C.Aubry, E.Appert, Paris, Dunod, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Un ouvrage sur les d\u00e9fis de la transformation pour les entreprises. Dual Transformation: How to reposition today\u2019s business while creating the future, S. D. Anthony, C. G. Gilbert, M. W. Johnson, Boston, Harvard Business Review Press, 2017.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(4)<\/em> Une analyse des disruptions en cours et \u00e0 venir. Disruption: intelligence artificielle, fin du salariat, humanite\u0301 augmente\u0301e, S. Mallard, Paris, Dunod, 2019.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">L'humain<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 263<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Dans le chapitre \u00ab L\u2019homme et la machine \u00bb, le cofondateur de PayPal soutient que les humains et les ordinateurs sont avant tout comple\u0301mentaires, par leurs qualite\u0301s tre\u0300s diffe\u0301rentes. De ze\u0301ro a\u0300 un: comment construire le futur, P. Thiel, Latte\u0300s, 2016.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Le coinventeur de l\u2019assistant vocal d\u2019Apple, Siri, dont le domaine de pre\u0301dilection est l\u2019interface homme-machine, de\u0301mante\u0300le les ide\u0301es rec\u0327ues sur l\u2019intelligence artificielle. L\u2019Intelligence artificielle n\u2019existe pas, L. Julia, First, 2019.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Un ouvrage qui traite des futurs possibles ou\u0300 les nouvelles technologies jouent un ro\u0302le de plus en plus important pour l\u2019humanite\u0301. Homo Deus: une bre\u0300ve histoire de l\u2019avenir, N. Y. Harari, Albin Michel, 2017.<\/span><\/p>\n<\/div><\/div><h3 class=\"accordion-head h4\">La vue d'ensemble<span class = \"tatsu-accordion-expand\"><\/span><\/h3><div class = \"accordion-content body\" ><div class = \"accordion-content-inner \">\n<p><span style=\"color: #59777e;\"><strong>Page 265<\/strong><\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(1)<\/em> Une mise \u00e0 jour des the\u0300mes cle\u0301s des travaux du c\u00e9l\u00e8bre auteur de management pour pe\u0301renniser sa startup dans un monde changeant. Beyond Entrepreneur 2.0: Turning your business into an enduring great company, J. Collins et W. Lazier, Random House Business, 2020.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(2)<\/em> Un ouvrage qui fut le premier \u00e0 introduire la notion de d\u00e9veloppement strat\u00e9gique des entreprises sous le prisme d&rsquo;\u00e9cosyst\u00e8mes. Predators and Prey: A New Ecology of Competition, J. F. Moore, Harvard Business Review, 1993.<\/span><\/p>\n<p><span style=\"color: #59777e;\"><em>(3)<\/em> Les auteurs vont au c\u0153ur de la raison d\u2019e\u0302tre des entreprises, qui doivent ultimement e\u0302tre porteuses de sens pour perdurer. What Philosophy Can Teach You About Being a Better Leader, A. Reynolds, J. God- dard, D. Houlder et D. G. Lewis, Kogan Page, 2019.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-ryKUY3eK2K   \"  ><style>.tatsu-ryKUY3eK2K .tatsu-divider{height: 30px;width: 100px;background: rgba(21,184,230,1);}.tatsu-ryKUY3eK2K.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}.tatsu-ryWUt2gK2K.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryWUt2gK2K > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryWUt2gK2K.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-H1IK3eY2t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1IK3eY2t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1IK3eY2t > .tatsu-top-divider{z-index: 9999;}.tatsu-H1IK3eY2t .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-H1IK3eY2t .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div><div  class=\"tatsu-r1-FPRlt3K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 15% 90px 15%\",\"m\":\"0px 5% 90px 5%\",\"t\":\"0px 10% 90px 10%\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkgKD0gt2Y\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJtD0ltnY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-BJCw0gY3K   \" ><style>.tatsu-BJCw0gY3K .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-BJCw0gY3K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h5>ERRATUM<\/h5>\n<p><span class=\"body\">Juste pour voir si vous suiviez, quelques erreurs se sont gliss\u00e9es dans cette premi\u00e8re \u00e9dition.<\/span><\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><span class=\"body_1\"><span lang=\"FR\" style=\"font-size: 16px;\"><span style=\"font-size: 16px; font-weight: 600;\">Page 70 :<\/span>&nbsp;Concevoir un produit de type \u00ab service num\u00e9rique \u00bb est maintenant v\u00e9ritablement reconnu comme un m\u00e9tier, celui de&nbsp;<\/span><span lang=\"FR\" style=\"font-size: 16px;\">Product<\/span><span lang=\"FR\" style=\"font-size: 16px;\">&nbsp;<\/span><span lang=\"FR\" style=\"font-size: 16px;\">Manager<\/span><span lang=\"FR\" style=\"font-size: 16px;\">&nbsp;(PM, chef de produit). Ce n\u2019\u00e9tait pas le cas en France lorsque nous avons commenc\u00e9. J\u2019avais r\u00e9dig\u00e9 en 2010 l\u2019une des toutes premi\u00e8res annonces pour recruter un PM quand beaucoup confondaient ce r\u00f4le avec celui de Project Manager (chef de projet).<\/span><\/span><\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><span class=\"body_1\"><span lang=\"FR\" style=\"font-size: 16px;\"><span style=\"font-size: 16px; font-weight: 600;\">Page 106 :<\/span>&nbsp;En 1999,&nbsp;<\/span><span lang=\"FR\" style=\"font-size: 16px;\">Mathieu Nebra, 13 ans<\/span><span lang=\"FR\" style=\"font-size: 16px;\">, souhaite d\u00e9couvrir le d\u00e9veloppement web. Impossible de mettre la main sur une ressource qui lui soit vraiment utile ! Il d\u00e9cide donc de documenter son apprentissage en \u00ab traduisant \u00bb un livre plein de jargon sur son \u00ab site du Z\u00e9ro \u00bb. Tr\u00e8s vite, ce site qui permet \u00e0 n\u2019importe qui de coder de fa\u00e7on ludique f\u00e9d\u00e8re une communaut\u00e9. Certains visiteurs r\u00e9guliers, comme&nbsp;<\/span><span lang=\"FR\" style=\"font-size: 16px;\">Pierre Dubuc, 11 ans<\/span><span lang=\"FR\" style=\"font-size: 16px;\">, contribuent \u00e9norm\u00e9ment au contenu.<\/span><\/span><\/p>\n<p style=\"font-size: 16px; background-color: #ffffff; color: #55777e; font-family: gotham-book, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><span class=\"body_1\"><span lang=\"FR\" style=\"font-size: 16px;\"><span style=\"font-size: 16px; font-weight: 600;\">Page 279 :<\/span>&nbsp;<\/span><\/span>Marion Tremoy est bien s\u00fbr la talentueuse personne \u00e0 l&rsquo;origine de la couverture et de ce site !<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}.tatsu-rJtD0ltnY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJtD0ltnY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJtD0ltnY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 15% 90px 15%;}.tatsu-r1-FPRlt3K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1-FPRlt3K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1-FPRlt3K > .tatsu-top-divider{z-index: 9999;}.tatsu-r1-FPRlt3K .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 10% 90px 10%;}}@media only screen and (max-width: 767px) {.tatsu-r1-FPRlt3K .tatsu-section-pad{padding: 0px 5% 90px 5%;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/missionblablacar.com\/php-index\/home\/ressources\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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