Mission BlaBlaCar

Part adventure book, part entrepreneurial guide, Mission BlaBlaCar puts you at the wheel of an extraordinary journey: the construction of a service that has gone global. Firmly focused on the future, the book reveals the secrets, joys and trials of a story that is above all human and optimistic.

Mission BlaBlaCar

Part adventure book, part entrepreneurial guide, Mission BlaBlaCar puts you at the wheel of an extraordinary journey: the construction of a service that has gone global. Firmly focused on the future, the book reveals the secrets, joys and trials of a story that is above all human and optimistic.

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"What's your real job ?

– Entrepreneur ! »

How did startup BlaBlaCar manage to win over skeptics and establish itself on three continents, from Brazil to Russia? Discover powerful stories, the sources of motivation that give rise to great projects, and simple, effective methods for getting started. With 100 million carpoolers worldwide, BlaBlaCar has gone from the bizarre to the obvious! For the first time, founder Frédéric Mazzella reveals the behind-the-scenes stories and recipes behind this success: doubts and joys, difficulties and ambitions, the construction of a team and his learnings.

You too, switch into "Mission" mode !

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The authors

FRÉDÉRIC MAZZELLA

is the founder of BlaBlaCar, the world's leading carpooling company. He is also co-president of France Digitale, Europe's largest startup association.

Laure-Claire Reillier et Benoît Reillier

LAURE-CLAIRE AND BENOÎT REILLIER

are the founders of Launchworks & Co and advise innovative companies and major corporations on their digital strategy. They are the authors of Platform Strategy (Dunod).

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Mission BlaBlaCar

Part adventure book, part entrepreneurial guide, Mission BlaBlaCar puts you at the wheel of an extraordinary journey: the construction of a service that has gone global. Firmly focused on the future, the book reveals the secrets, joys and trials of a story that is above all human and optimistic.

Mission BlaBlaCar

"BlaBlaCar paved the way."

“80 sleepless nights to find BlaBlaCar”.

“There's nothing magical about creating a startup.

“The story of one of French Tech's greatest
success stories.”

"Don't look for an elevator : entrepreneurs
always take the stairs."

“An MBA for €19 ! "

"What's your real job ?

– Entrepreneur ! »

The authors

FRÉDÉRIC MAZZELLA

LAURE-CLAIRE AND BENOÎT REILLIER

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Mission BlaBlaCar

Part adventure book, part entrepreneurial guide, Mission BlaBlaCar puts you at the wheel of an extraordinary journey: the construction of a service that has gone global. Firmly focused on the future, the book reveals the secrets, joys and trials of a story that is above all human and optimistic.

Mission BlaBlaCar

"BlaBlaCar paved the way."

“80 sleepless nights to find BlaBlaCar”.

“There's nothing magical about creating a startup.

“The story of one of French Tech's greatest success stories.”

"Don't look for an elevator : entrepreneurs always take the stairs."

“An MBA for €19 ! "

"What's your real job ?

– Entrepreneur ! »

The authors

FRÉDÉRIC MAZZELLA

LAURE-CLAIRE AND BENOÎT REILLIER

“The story of one of French Tech's greatest
success stories.”

"Don't look for an elevator : entrepreneurs
always take the stairs."