Mission BlaBlaCar is a gateway to an international entrepreneurial world. The authors have placed the book in its social and technological environment, with references to numerous other experiences, companies, studies and works. Here are direct links to all the references cited in the book:
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When an idea’s time comes, many people will have it, because it emerges at the same time as the problems it aims to solve
Good ideas can't be stolen - they're already flying on their own!
Building a good product often means taking inspiration from what’s being done well, and adding what you do best.
[A SUPPRIMER]
[A SUPPRIMER]
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(1) Studies on creativity by age. “Breaking Point and Beyond: Mastering the Future Today”, G. Land and B. Jarman, San Francisco, Harper Business, 1993. https://www.amazon.com/Breakpoint-Beyond-Mastering-Future-Today/dp/0962660523
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(1) Listening to music stimulates creativity. “Happy creativity: Listening to happy music facilitates divergent thinking,” S. M. Ritter and S. Ferguson, PLoS ONE, 2017, 12(9). https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0182210
(2) Underworld's crazy bet. «Underworld, the rave pioneers relentlessly pushing creative limits», Ryan Baesemann, Mixmag, 2019. https://mixmag.net/feature/underworld-interview-drift-series-1
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(1) How Pixar fosters collective creativity. “How Pixar Fosters Collective Creativity”, E. Catmull, Harvard Business Review, Sept. 2008. https://hbr.org/2008/09/how-pixar-fosters-collective-creativity
(2) The secrets of inspiration according to Pixar's founder. “Creativity, Inc: The secrets of inspiration by Pixar founder”, E. Catmull and A. Wallace, Paris, Talent Éditions, 2020. https://livre.fnac.com/a14653610/Ed-Catmull-Creativity-Inc
(3) The Pixar model and the reasons for its unique success. “To Infinity and Beyond: Pixar's Movie Making Success,” J. Baird, Digital Initiative, Dec. 6, 2015. https://digital.hbs.edu/platform-rctom/submission/to-infinity-and-beyond-pixars-movie-making-success/
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(1) Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 3rd quarter 2021. https://www.statista.com/statistics/281595/king-digital-entertainment-quarterly-mau/
(2) «How King’s Candy Crush making ‘factory’ creates », D. Tach, 7 mai 2014. https://www.polygon.com/2014/5/7/5690738/how-king-makes-games-candy-crush-farm-heroes
(3) « Understanding King.com’s production line », Z. Street, 7 oct. 2013. https://www.gamesbrief.com/2013/10/understanding-king-coms-production-line/
(4) « How King is crushing games data », T. Sekinag, 25 févr. 2018. https://www.dataiq.co.uk/articles/articles/how-king-crushing-games-data
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(1) Comparison of time taken by major social networks to reach 1 billion users. “How to become TikTok famous”, A. Nicolaou, Financial Times, Nov. 8, 2019. https://www.ft.com/content/dd7234e8-fcb9-11e9-98fd-4d6c20050229
(2) How TikTok is redefining the rules of social networking. “How TikTok is rewriting the world,” C. H. J. Springer, The New York Times, Oct. 27, 2019. https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html
(3) An investigation into TikTok's highly secretive algorithm. “Inside TikTok's Highly Secretive Algorithm”, Wall Street Journal, Jul. 21, 2021. https://www.wsj.com/video/series/inside-tiktoks-highly-secretive-algorithm/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires/6C0C2040-FF25-4827-8528-2BD6612E3796?utm_source=morning_brew
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(1) The benefits of staying true to your commitments and mission. “Staying true to your vision pays. Just ask Patagonia,” Tom & Jerry, Medium, May 10, 2020. https://tom-and-jerry.medium.com/staying-true-to-your-vision-pays-off-2d32df2c35d6
(2) "Exclusive: Patagonia’s new CEO talks about the future of the beloved brand", Jeff Beer, 2020. https://www.fastcompany.com/90553967/exclusive-patagonias-new-ceo-talks-about-the-future-of-the-beloved-brand
(3) Concrete examples of non-traditional management. “Eureka! some leaders thumb their noses at traditional management”, P. Auger, The Conversation, Feb. 18, 2021. https://theconversation.com/eureka-certains-dirigeants-font-un-pied-de-nez-au-management-traditionnel-155333
(4) Management by absence, the method of Yvon Chouinard, founder of Patagonia. “Let My People Go Surfing: The Education of a Reluctant Businessman”, Y. Chouinard, Penguin books, 2016. https://www.penguinrandomhouse.com/books/536777/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein/
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BlaBlaCar is a bit like hitchhiking in Technicolor.
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The emergence of online interaction profiles [is] to trust what the advent of the telephone [has] been for our modes of communication: a break in space and time, connecting us to everyone instantly and without having to travel.
The brand conveys confidence!
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The desire to succeed is half of success. The other half is work.
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Trust is the driving force behind the economy, because it enables exchange
A large part of our individual motivation to build beautiful things comes from the feeling of freedom that comes from the satisfaction of acting in line with our convictions.
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(1) Conference on “Trust, the driving force behind sharing”. “La confiance, moteur de partage: Frederic Mazzella at TEDxPantheonSorbonne”, 2012. https://www.youtube.com/watch?v=ianY-3QvqiE
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(2) Study on creating trust online. “ENTERING THE TRUST AGE”, Fréderic Mazzella and Arun Sundararajan, 2016. https://blog.blablacar.com/trust
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(1) How eBay has created trust online. « How eBay built a new world on little more than trust », J. Naughton, The Guardian, 13 sept. 2015. https://www.theguardian.com/technology/2015/sep/13/how-ebay-built-new-world-little-more-than-trust
(2) eBay's commitment to online trust and security. eBay website. https://pages.ebay.com/community/aboutebay/overview/trust.html
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(1) Vestiaire Collective's expertise and quality control process. Vestiaire Collective website. https://www.vestiairecollective.com/quality-control.shtml
(2) StockX's methods and commitments to guarantee authenticity. StockX website. https://stockx.com/about/authentication/
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(1) Kantar's ranking of the world's most valuable brands. BrandZ Top 100 Most Valuable Global Brands, Kantar, 2021. https://www.kantar.com/campaigns/brandz/global
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(1) Management by trust at MAIF. “MAIF has implemented management by trust”, P. Nassif, ZeVillage.net, June 20, 2017. https://zevillage.net/management-rh/maif-mis-en-place-management-par-la-confiance/
(2) MAIF's commitments to its members in the face of Covid-19. “Covid-19: MAIF stands its ground”, MAIF press release, March 26, 2000. https://entreprise.maif.fr/actualites/2020/covid-solidarite-societaires
(3) MAIF, the only insurer to have reimbursed automobile policyholders during the first containment. “Coronavirus: MAIF goes it alone in reimbursing car policyholders”, A. Badie, L'Argus de l'assurance, Apr. 7, 2020. https://www.argusdelassurance.com/les-assureurs/coronavirus-la-maif-fait-cavalier-seul-sur-le-remboursement-de-ses-assures-automobiles.163206
(4) MAIF commitments. MAIF website. https://entreprise.maif.fr/accueil
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By imagining that today is our last day, the important immediately becomes urgent, replacing the unimportant but urgent.
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We shouldn’t confuse a product that meets a need with a product that creates a desire!
Agreeing to respond immediately to all our desires means destroying time's ability to help us rule out the unnecessary.
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It's better to build a small machine to solve a big problem than a big machine with no problem to solve!
A good product is like a slide: you don’t talk about the thing, but about the pleasure it provides.
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(1) Quote from writer Alan Watts, who draws an analogy between life and music. “Life is a musical thing”, A. Watts. https://www.goodreads.com/quotes/8587787-we-thought-of-life-by-analogy-with-a-journey-a
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(1) Coursera's mission. Coursera website. https://about.coursera.org/
(2) Coursera Impact Report. « Coursera 2020 Impact Report », 2020. https://about.coursera.org/press/wp-content/uploads/2020/09/Coursera-Impact-Report-2020.pdf
(3) B Corp certification and Coursera's score. B Impact report : Coursera, B Corporation, 2021. https://bcorporation.eu/directory/coursera
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(1) Jack Dorsey's rituals and routines, “Jack Dorsey: la vie millimétrée du patron de Twitter et de Square”, N. Richaud and A. Moutot, Les Echos, 2018. https://www.lesechos.fr/tech-medias/medias/jack-dorsey-la-vie-millimetree-du-patron-de-twitter-et-de-square-142925
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[A business model] is the little nugget, the little diamond of logic at the centre of a useful product or service, that keeps it going.
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The only way to know if a boat floats is to put it in the water.
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When faced with a real difficulty, I’d say there are two possible solutions: either find out if others have already encountered it and see how they coped, or if you seem to be really alone in the face of adversity, ask yourself “What would Batman do in my place?”
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Only companies that have properly assimilated the concept of sunk cost make progress. The others invest in the past, until the present drives them out.
The most important thing is not always the choice you make, but what you do with your choice.
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(1) Fear of others' judgment prevents us from living in the present. Le jour où je me suis aimé pour de vrai, Dr. S. Marquis, Paris, La Martinière, 2017. https://www.librairie-gallimard.com/livre/9782732482712-le-jour-o-je-me-suis-aime-pour-de-vrai-serge-marquis/
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(1) The entrepreneurial story of Reid Hoffman, co-founder of Linkedin. “Reid Hoffman, LinkedIn co-founder, tells his story from failure to success,” E. Plesky, Feb. 10, 2020. https://www.plesk.com/blog/people-articles/reid-hoffman-linkedin-success/
(2) Linkedin's business model. “Business Model Canvas Examples: LinkedIn Business Model”, D. Pereira, July 29, 2021. https://businessmodelanalyst.com/linkedin-business-model/#How_does_LinkedIn_make_money
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(1) The adventure of Yuka. “La belle aventure de Yuka, l'app pour mieux manger”, V.Loctin, Entreprendre, June 7, 2020. https://www.entreprendre.fr/la-belle-aventure-de-yuka-lappli-pour-mieux-manger/
(2) Number of users of the Yuka application. “Yuka's success story”, T. Gaudiaut, Statista, Apr. 26, 2021. https://fr.statista.com/infographie/19700/nombre-utilisateurs-disponibilite-application-yuka/#:~:text=Tendances%20de%20consommation&text=En%20l’espace%20de%204,par%20l’entreprise%20en%20mars.
(3) How Yuka makes a difference, impact study. “Measuring Impact - How Yuka is making a difference”, Yuka. https://yuka.io/wp-content/uploads/social-impact/Mesure%20d’impact%20-%20Yuka.pdf
(4) Manufacturers' responses to the demand for transparency. “Faced with the Yuka phenomenon, manufacturers are looking for a response”, A. Haverland, L'Usine nouvelle, July 17, 2019.
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(1) La réussite de UiPath. « UIPath's meteoric rise from unknown startup to $35B RPA juggernaut », R. Miller, Tech Crunch, 26 mars 2021. https://techcrunch.com/2021/03/26/uipaths-meteoric-rise-from-unknown-startup-to-35b-rpa-juggernaut/
(2) The story of UiPath, Romania's first unicorn. “The story of UiPath - How did it become Romania's first unicorn? “ , G. Gheorghe, Business Review, Apr. 9, 2018. https://business-review.eu/news/the-story-of-uipath-how-it-became-romanias-first-unicorn-164248
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(1) Lessons from Airbnb founder Brian Chesky, “The AirBnB Story: Brian Chesky's Lessons For Business Startups,” P. Stubbs, Apr. 13, 2017. https://mediaschool.com.au/airbnb-story-brian-chesky-lessons-for-business-startups/
(2) Brian Chesky on Airbnb and the sharing economy. “Airbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution,” D. Thompson, The Atlantic, August 13, 2013. https://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/
(3) Airbnb's “Obama O's” and “Captain McCain's”. Home page of Airbnb's cereal sales site. https://www.airbnb.fr/obamaos
(4) The Airbnb Story, “The Airbnb Startup Story: An Odd Tale of Airbeds, Cereal and Ramen,” I. Rabang, Bold Business, May 31, 2019. https://www.boldbusiness.com/society/airbnb-startup-story/
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(1) The OpenClassrooms story. "The story of OpenClassrooms, Europe's No. 1 online course”, H. Deschaux, Maddyness, Apr. 7, 2015. https://www.maddyness.com/2015/04/07/openclassrooms/
(2) Documentary on OpenClassrooms: “The story of OpenClassrooms in an original documentary”, E. Balaguer, Maddyness, 2021. https://www.maddyness.com/2021/02/20/openclassrooms-documentaire/
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We adopted a simple principle when raising funds: one round, one objective.
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The vision can be broad, lofty and far-reaching, but each success must confirm the previous objective and set the stage for step-by-step growth.
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I often say that one euro from a good investor is worth two!
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(1) Stripe's mission: “to increase the GDP of the Internet”. Stripe website. https://stripe.com/en-gb-us/about
(2) The journey of the Collison brothers, co-founders of Stripe. “Patrick and John Collison: Stripe's 30-something billionaires”, T. Bradshaw, Irish Times, March 19, 2021. https://www.irishtimes.com/business/technology/patrick-and-john-collison-stripe-s-30-something-billionaires-1.4515057
(3) La vision de Stripe. « From Tipperary to Silicon Valley : how Stripe became vital cog in digital economy », A. Hernm, The Guardian, 17 mars 2021. https://www.theguardian.com/business/2021/mar/17/from-tipperary-to-silicon-valley-how-stripe-became-vital-cog-in-digital-economy
(4) Les coulisses de la création de Stripe. « The Collison Brothers and Story Behind The Founding Of Stripe », D. Andersen, Startup Grind. https://www.startupgrind.com/blog/the-collison-brothers-and-story-behind-the-founding-of-stripe/#:~:text=In%202005%20at%20the%20age,for%20the%20Irish%20Leaving%20Certificate.&text=In%20early%202010%20John%20and%20Patrick%20began%20working%20on%20Stripe%20together.
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(1) Everything you need to know about Wise. “Wise IPO: Everything you need to know about Wise”,B.Lobel, City Index, 2021. https://www.cityindex.co.uk/market-analysis/everything-you-need-to-know-about-wise/
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(1) Tesla's approach to innovation. “Lessons from Tesla's Approach to Innovation”, N. Furr and J. Dyer, Harvard Business Review, 2020. https://hbr.org/2020/02/lessons-from-teslas-approach-to-innovation
(2) The 7 pillars of Tesla's culture. “7 Pillars Shaping Tesla's Corporate Culture”, J. Livescault, Braineet, 2020. https://www.braineet.com/blog/tesla-innovation-culture
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(1) Guide pour comprendre le bitcoin. « Guide : What is Bitcoin and how does it work ? « , BBC, 5 février 2021. https://www.bbc.co.uk/newsround/25622442
(2) Bitcoin definition. “Bitcoin definition”, J. Frankenfiel, Investopedia, Nov. 30, 2021. https://www.investopedia.com/terms/b/bitcoin.asp
(3) The future of cryptocurrencies. “Future of Cryptocurrency? Will it grow or stoop low?”, P. Dialani, Analytics Insights, June 4, 2021. https://www.analyticsinsight.net/future-of-cryptocurrency-will-it-grow-or-stoop-low/
(4) Can cryptocurrencies co-exist with fiat currencies? “Fiat Money vs. Cryptocurrency: can they co-exist?”, Binance, 2021. https://www.binance.com/en/blog/fiat/fiat-money-vs-cryptocurrency-can-they-coexist-421499824684902103
(5) Jack Dorsey's bitcoin and decentralized finance projects for Square: “Jack Dorsey says Square will launch bitcoin DeFi platform”, H. Murphy, Financial Times, July 16, 2021. https://www.ft.com/content/1e297176-8bf0-4649-8c35-b763cfd3b5be
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The entrepreneur has to be his own helper!
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I surround myself with very serious people, not people who take themselves seriously.
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Entrepreneurship is a great school for humility, because for every one thing that works, you've tried dozens that didn’t.
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(1) Book on cognitive biases and errors of judgment. Noise: why we make errors of judgment and how to avoid them, D. Kahneman, O. Sibony and C. R. Sunstein, Paris, Odile Jacob, 2021. https://livre.fnac.com/a16151061/Daniel-Kahneman-Noise
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(1) The story of Apple's success and growth. “How Did Apple Get So Big? The Story Behind Apple's Success”, A. Beattie, Oct. 8, 2020. https://www.investopedia.com/articles/personal-finance/042815/story-behind-apples-success.asp
(2) Steve Jobs and Steve Wozniak. « Steve Jobs and Steve Wozniak. Apple Computer.Computing and Telecommunications », MIT. https://lemelson.mit.edu/resources/steve-jobs-and-steve-wozniak
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(2) Behind EcoVadis' record-breaking fundraising. “CSR rating: EcoVadis raises $200 million from US fund CVC”, B. Héraud, Novethic, Jan. 13, 2020. https://www.novethic.fr/actualite/entreprise-responsable/isr-rse/notation-rse-ecovadis-leve-200-millions-de-dollars-aupres-du-fonds-americain-cvc-148090.html
(3) The importance of CSR in recruitment. “Employer branding, sustainable development and CSR: the new act of recruitment?”, O. Kaddouri, April 24, 2021. https://www.mondedesgrandesecoles.fr/marque-employeur-developpement-durable-et-rse-nouvel-axe-de-recrutement/
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(1) Snapchat's rejection of Facebook's record-breaking takeover offer. “Snapchat Spurned $3 Billion Acquisition Offer from Facebook,” E. M. Rusli and D. MacMillan, The Wall Street Journal, Nov. 13, 2013. https://www.wsj.com/articles/BL-DGB-30794
(2) Snapchat's success since the rejection of Facebook's offer. « Snapchat Founders Prove That Turning Down Facebook's $3 Billion Wasn't a Bad Idea After All », C. Bankoff, The New York Mag. https://nymag.com/vindicated/2016/11/snapchat-founders-prove-turning-down-usd3-billion-was-smart.html
(3) Snapchat market capitalization. Snap Inc. market capitalization, Yahoo Finance. https://finance.yahoo.com/quote/SNAP/
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(1) Kima Ventures landing page. https://www.kimaventures.com/
(2) Xavier Niel, the French godfather of digital. “How Xavier Niel became the French 'godfather'... of digital”, P. Manière, La Tribune, Apr. 6, 2016. https://www.latribune.fr/technos-medias/innovation-et-start-up/comment-xavier-niel-est-devenu-le-parrain-francais-du-numerique-561748.html
(3) Hectar, Xavier Niel's agricultural school. “What we know about Hectar, Xavier Niel's school of agriculture”, Maddyness/AFP, Sept. 1, 2021. https://www.maddyness.com/2021/09/01/xavier-niel-hectar-agriculture-startup/
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To really scale a team, you need a culture of empowerment.
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Sharing your problems is one thing, but you also have to come up with ways of resolving them, or options to choose from.
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A principle that doesn’t live in the company is just a sign on the wall.
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Two kinds of experience are sources of learning: one’s own and that of others. Learning from the experience of others is much quicker and less painful.
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We adopted a simple principle when raising funds: one round, one objective.
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You can’t improvise walking alongside each other. A community is built on a solid culture.
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(1) A book on strategy and anticipation by the founder of Intel. Only the paranoid survive, A. Grove, Paris, Pearson, 2004.
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(1) Study on the social impact of carpooling. “Bringing Us Together”, Blablacar, 2018. https://blog.blablacar.fr/newsroom/news/etude-impact-social-covoiturage#:~:text=%C2%AB%20Nous%20rapprocher%20%C2%BB%20est%20la%20premi%C3%A8re,000%20membres%20dans%209%20pays.&text=Ainsi%2C%20partager%20un%20trajet%20efface,et%20cr%C3%A9e%20du%20lien%20social.
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(1) The story of MeilleursAgents, told from the inside. It's obvious you know nothing about it! Les secrets d 'une startup qui a renversé son marché : l 'aventure MeilleursAgents, S. de Lafond and G. Lockhart, Paris, Eyrolles, 2020. https://livre.fnac.com/a14942031/de-Lafond-Sebastien-On-voit-bien-que-vous-n-y-connaissez-rien
Page 136
(1) Ce que recherche Amazon chez de potentielles recrues. « What the head of HR at Amazon wants job seekers to know », A. Seaman, 15 mars 2021. https://www.linkedin.com/pulse/what-head-hr-amazon-wants-job-seekers-know-andrew-seaman
(2) Ouvrage sur les secrets du succès d'Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin's Press, 2021.
(3) Amazon leadership principles. Amazon website. https://www.aboutamazon.fr/travailler-chez-amazon/nos-principes-de-leadership
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(1) Netflix's culture of freedom and responsibility. “Learning from Netflix: How to Build a Culture of Freedom and Responsibility”, interview with P. McCord given to Knowledge@Wharton. https://knowledge.wharton.upenn.edu/article/how-netflix-built-its-company-culture/
(2) Netflix values and culture. Netflix website. https://jobs.netflix.com/culture
(3) Netflix Culture Deck. https://www.slideshare.net/reed2001/culture-1798664
(4) How Netflix reinvented human resources management. “How Netflix Reinvented HR”, P. McCord, Harvard Business Review, 2014. https://hbr.org/2014/01/how-netflix-reinvented-hr
Page 138
(1) Infographic on the impact of textile production on the environment. “The impact of textile production and waste on the environment”, European Parliament, March 3, 2021. https://www.europarl.europa.eu/news/en/headlines/society/20201208STO93327/the-impact-of-textile-production-and-waste-on-the-environment-infographic
(2) Number of Vinted members. Vinted website. https://www.vinted.fr/about
(3) The second-hand boom in textiles. “Vinted valued at €3.5bn in EQT-backed fundraising”, J. Eley, Financial Times, May 12, 2021. https://www.ft.com/content/27efa47e-87d2-4ac7-a751-3243100a6814
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The best speed is stopping to change direction!
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Each crisis opens up a secret passageway to the future.
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We should be talking about ‘saving humanity’ rather than ‘saving the planet,’ to speed up awareness.
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Aligning what you do with who you are, playing your part without playing a role, that’s exactly what living your mission is all about.
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(1) Bill Gates' book on the climate crisis and potential solutions. How To Avoid A Climate Disaster: The Solutions We Have And The Breakthroughs We Need, B. Gates, New York, Alfred A. Knopf, 2021.
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(1) Study on the CO² savings enabled by carpooling. “Zero empty seats”, Blablacar, 2019. https://blog.blablacar.fr/blablalife/lp/zeroemptyseats
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(1) Jean Tirole's book on the economics of the common good. Économie du bien commun, J. Tirole, Paris, PUF, 2016.
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(1) Aurélien Barrau's book on the climate crisis. Le Plus Grand Défi de l'histoire de l'humanité, A. Barrau, Paris, Michel Lafon, 2019.
Page 140
(1) Chronology of the health crisis. Coronavirus: from the first detected case of Covid-19 to decontamination, the chronology of a global crisis, Le Monde, 2020. https://www.lemonde.fr/les-decodeurs/article/2020/05/12/coronavirus-de-la-chauve-souris-au-deconfinement-la-chronologie-de-la-pandemie_6039448_4355770.html
(2) Evaneos faces Covid. “Evaneos, a flourishing start-up put to the Covid test”, O. Tallès, La Croix, Dec. 13, 2020. https://www.la-croix.com/Economie/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850
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(1) Evaneos faces Covid. “Evaneos, a flourishing start-up put to the Covid test”, O. Tallès, La Croix, Dec. 13, 2020. https://www.la-croix.com/Economie/Evaneos-start-florissante-percutee-Covid-2020-12-13-1201129850
(2) Doctolib data on vaccination. Doctolib website. https://about.doctolib.fr/vaccination/statistiques.html
(3) Covid has enabled the growth of teleconsultation. “Doctolib has gone from 1,000 to 100,000 teleconsultations a day”, V. Cimino, Siècle Digital, Apr. 24, 2020. https://siecledigital.fr/2020/04/24/doctolib-les-chiffres-de-la-teleconsultation-sont-tombes/
(4) Brigad distributes meals to caregivers. Brigad website. https://www.brigad.co/articles/des-repas-pour-nos-soignants
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(1) The story of Kodak's downfall.” Kodak's Downfall Wasn't About Technology,” S. D. Anthony, Harvard Business Review, Jul. 15, 2016. https://hbr.org/2016/07/kodaks-downfall-wasnt-about-technology
(2) Kodak's cultural problem with innovation. “At Kodak, Some Old Things Are New Again”, C. H. Deutsch, The New York Times, May 2, 2008. https://www.nytimes.com/2008/05/02/technology/02kodak.html
(3) A comparison of the contrasting fates of Kodak and Fujifilm. “Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies,” O. Kmia, Oct. 19, 2018. https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies/
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(1) Netflix's culture of freedom and responsibility. “Learning from Netflix: How to Build a Culture of Freedom and Responsibility”, interview with P. McCord given to Knowledge@Wharton. https://knowledge.wharton.upenn.edu/article/how-netflix-built-its-company-culture/
(2) Netflix values and culture. Netflix website. https://jobs.netflix.com/culture
(3) Netflix Culture Deck. https://www.slideshare.net/reed2001/culture-1798664
(4) How Netflix reinvented human resources management. “How Netflix Reinvented HR”, P. McCord, Harvard Business Review, 2014. https://hbr.org/2014/01/how-netflix-reinvented-hr
Page 138
(1) The story of Orsted's transformation into a leader in renewable energy. “A Tale of Transformation: The Danish Company That Went From Black to Green Energy,” E. Reguly, Corporate Knights, Apr. 16, 2019. https://www.corporateknights.com/clean-technology/black-green-energy/
(2) Orsted objectives and commitments. Orsted website. https://orsted.co.uk/about-us/our-company/about-orsted#:~:text=Our%20aim%20is%20to%20develop,the%20effects%20of%20climate%20change.
(3) The index of the world's most sustainable companies. Corporate Knights website. https://www.corporateknights.com/rankings/global-100-rankings/2021-global-100-rankings/2021-global-100-ranking/
Page 147
(1) The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you R. Fitzpatrick, CreateSpace Independent Publishing Platform, 2018
(2) Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) D. J. Bland and A. Osterwalder, Montreuil, Pearson, 2020
(3) Ouvrage sur les méthodes de l’entrepreneuriat. Effectuation: les principes de l’entrepreneuriat pour tous, P. Silberzahn, Montreuil, Pearson, 2020.
Page 150
(1) The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems, M. Lewrick, P. Link and L. Leifer, New Jersey, John Wiley & Sons Inc, 2018
(2) A work on systems thinking. Thinking in Systems: A primer, D. H. Meadows, White River Junction, Chelsea Green Publishing Co, 2017.
(3) Book on the history of Visa. One from Many: VISA and the Rise of Chaordic Organization, D. Hock, San Francis- co, Berrett-Koehler Publishers, 2005.
Page 154
(1) A guide to business models. Business Model Generation: a guide for visionaries, revolutionaries and challengers, A. Osterwalder and Y. Pigneur, Paris, Pearson, 2011.
(2) Michael Porter's book on competitive advantage. Competitive Advantage: Creating and Sustaining Superior Performance, M. Porter, New York, Free Press, 2004.
(3) The Rocket Model Canvas. Platform Strategy: unleash the potential of communities and networks to accelerate your growth, B. Reillier and L. C. Reillier, Malakoff, Dunod, 2018. https://www.launchworks.co/fr/insights/le-modele-fusee-…ormes-numeriques/
Page 156
(1) What makes an idea compelling? Made to Stick: Why Some Ideas Survive and Others Die, C. and D. Heath, London, Arrow Books, 2008
(2) Build your pitch. « The Right Way To Build Your Pitch Deck », Spero Ventures, 2018. https://medium.com/@SperoVentures/the-right-way-to-build-your-pitch-deck-c90289fbea03
(3) Some examples of pitch decks from startups that have become leaders. «30 Legendary Startup Pitch Decks and What You Can Learn From Them», Piktochart, 2021. https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/
Page 158
(1) Methods to build a roadmap. Product Roadmaps Relaunched : How to Set Direction While Embracing Uncertainty, C. T. Lombardo, B. Mccarthy, E. Ryan et M. Connors, Sebastopol, O’Reilly Media, 2017.
(2) Learning to measure properly, the OKRs method. Measure What Matters: How Google, Bono, and the Gates Foundation rock the world with OKRs, J. Doerr, New York, Portfolio/Penguin, 2018.
(3) Wise product roadmap. Wise website. https://wise.com/gb/blog/introducing-the-wise-product-roadmap
Page 162
(1) How to build your brand. Marketing Management, 16e édition + MyLab, P. Kotler, K. Keller, A. Hemonnet et D. Manceau, Paris, Pearson, 2019.
(2) The modes of influence of brands (chap 15). Mercator, 12th edition, A. de Baynast, J. Lendrevie and J. Lévy, Malakoff, Dunod, 2017.
(3) How to build powerful, relevant stories for your customers. Bulding a Story Brand :Clarify Your Message So Customers Will Listen, D.Miller, NewYork, Harper Collins, 2018.
(4) Understanding the process that led to the Twitter brand. “Who Made That Twitter Bird,” M. Rehak, New York Times, August 8, 2014. https://www.nytimes.com/2014/08/10/magazine/who-made-that-twitter-bird.html
Page 167
(1) Reference book on corporate strategy. Strategor: la stratégie de la start-up à la multinationale, 8th edition, B.Garrette, L.Lehmann-Ortega, F. Leroy et al., Paris, Dunod, 2019.
(2) How to break out of the competition and create new strategic spaces. Blue Ocean strategy: how to create new strategic spaces, C. Kim and R. Mauborgne, Montreuil, Pearson, 2015.
(3) How to choose the right metrics for your business according to your model. “A crash course in unit economics - don't learn this the painful way”, H. Nguyen, 2020. https://medium.com/speroventures/a-crash-course-in-unit-economics-dont-learn-this-the-painful-way-3d6344d03e39
Page 173
(1) Matchmakers: The New Economics of Multisided Platforms Hardcover HBR Press, May 2016 by David S. Evans, Richard Schmalensee
(2) Understand how platform models work with the "Rocket Model”. Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business, B. Reillier and L. C. Reillier, Malakoff, Dunod, 2018.
(3) An academic deciphering of the platform revolution. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work, M. W. Van Alstyne, G. G. Parker and S. Choudary, New York, WW Norton, 2016.
Page 176
(1) A book on pricing models and innovation. Monetizing Innovation: how smart companies design the product around the price, M. Ramanujam and G. Tacke, Hoboken, Wiley, 2016.
(2) Understanding the psychology behind prices. The Psychology of Price: how to use price to increase demand, profit and customer satisfaction, L. Caldwell, Richmond, Crimson, 2012.
(3) Chapter 6 of this reference book covers the main pricing policy issues and options. Mercator: tout le marketing à l'heure de la data et du digital, 13th edition, A. de Bay- nast, J. Lendrevie and J. Lévy, Paris, Dunod, 2021.
Page 178
(1) “Entering the Trust Age”, F. Mazzella and A. Sundararajan, joint study by BlaBlaCar and NYU Stern, 2016. https://blog.blablacar.com/trust
(2) The new kinds of trust created by platforms. The Sharing Economy: The End of Employment and the Rise of Crowd-based Capitalism, A. Sundararajan, Cambridge, MIT Press, 2016.
(3) A book on the question of trust in the digital age. Who Can You Trust? How technology brought us together and why it could drive us apart, R. Bostman, London, Portfolio/Penguin, 2018.
Page 183
(1) Crowdfunding marketplace that connects project owners and contributors and aggregates more than 30 donation, loan and investment platforms. Tous Nos Projets website. https://tousnosprojets.bpifrance.fr/
(2) A summary of the main types of aid available for innovative projects in France. BPI website. https://bpifrance-creation.fr/encyclopedie/aides-a-creation-a-reprise-dentreprise/aides-a-linnovation/recapitulatif-principales
Page 187
(1) The 14 principles of profile selection at Amazon. Working Backwards : Insights, Stories, and Secrets from Inside Amazon, C. Bryar et B. Carr, New York, St. Martin’s Press, 2021.
(2) Netflix's original approach to recruiting and managing teams. No Rules Rules: Netflix and the Culture of Reinvention, R. Hastings and E. Meyer, New York, Penguin Press, 2020
(3) 7 golden rules for striking the right balance between speed of recruitment and quality of candidates. « The Infinite Conflict of Hiring, NFx Guild », G. Levy-Weiss. https://www.nfx.com/post/the-infinite-conflict-of-hiring/
Page 190
(1) How to step back and better understand your emotions. Chatter : The Voice in Our Head and How to Harness It, E.Kross, Londres, Vermilion, 2021.
(2) A book that lists and deciphers difficult personality types. Difficult Personalities: A Practical Guide to Managing the Hurtful Behavior of Others (and Maybe Your Own) Paperback – 5 Jan. 2010, Experiment, by Hazel Edwards Med, and Dr Helen McGrath.
(3) BestSelf method. BestSelf website. https://bestself.co/
(4) Meditation application. Headspace website. https://www.headspace.com/
(4) Learn to meditate. Mindful Attitude website. https://www.mindful-attitude.com/
(5) Headspace founder's wellness methods. “Headspace Founder Andy Puddicombe on his self-care rules,” S. Ramsdale, Evening Standard, Oct. 23, 2019. https://www.standard.co.uk/escapist/wellness/andy-puddicombe-headspace-mindfulness-wellness-routine-a4259426.html
(6) Keith Rabois' method for prioritizing. Keith Rabois, Take on the Most Challenging Problems First, Youtube. https://www.youtube.com/watch?v=UlQyZLdCBf0
Page 192
(1) A book on the keys to blitzscaling. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, R. Hoffman and C. Yeh, Harper Collins, 2018
(2) Testimonials from Silicon Valley entrepreneurs on managing acceleration. High Growth Handbook: Scaling Startups From 10 to 10,000 People, E. Gil, Stripe Press, 2018.
(3) A tool to guide company founders in drafting a document to frame their financing with professional venture capitalists. The Galion Term Sheet, The Galion Project. https://thegalionproject.com/term-sheet-new-edition
Page 195
(1) Chapter 8 supports entrepreneurs in their decision to go international. Marketing Management, 16th edition + MyLab, P. Kotler, K. Keller, A. Hemonnet and D. Manceau, Paris, Pearson, 2019.
(2) Take Your Company Global: The New Rules of International Expansion, Berrett-Koehler Publishers, September 26, 2023, by Nataly Kelly.
(3) Interview with ChenLi Wang in charge of Dropbox's international expansion. Dropbox's Playbook for International Expansion, with ChenLi Wang, Reforge, 2016. https://www.reforge.com/blog/dropbox-international-growth-chenli-wang
(4) Interview with Pranav Soodm, Director of International Expansion at GoCardless. The Balderton playbook for i18n, part 5: your geo-expansion playbook. https://www.balderton.com/build/the-balderton-playbook-for-i18n-part-5-your-geo-expansion-playbook/
Page 199
(1) “Galion Values Process”, The Galion Project. https://thegalionproject.com/values-process
(2) The importance of a strong and unique corporate culture according to the co-founder of Airbnb. “Don't fuck up the culture”, B. Chesky, 2014. https://medium.com/@bchesky/dont-fuck-up-the-culture-597cde9ee9d4
(3) Keys to understanding cultural differences in international business. The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures, E. Mayer, New York, Public Affairs, 2016
(4) (4) Shopify culture. Shopify website. https://www.shopify.com/careers/culture
(5) Alan's methods for rethinking corporate culture. Alan's website. https://blog.alan.com/livres/21-inspirations-pour-penser-ou-repenser-la-culture-dentreprise
Page 205
(1) A book on methods for defining value propositions. Value Proposition Design: How to Create Products and Services Customers Want, A. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith, Montreuil, Hoboken, John Wiley & Sons, 2014
(2) How to evaluate product opportunities and define the best options. Inspired: How to Create Tech Products Customers Love, Hoboken, M. Cagan, Wiley, 2018.
(3) The lean startup method for systematizing the innovation process as part of the creation or development of a company. 3. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, E. Reis, New York, Crown Currency, 2011
Page 207
(1) A rigorous book from top researchers in the field of business model innovation destined to entrepreneurs and change leaders. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders Hardcover Wiley; 1st edition, 26 Nov. 2020 by Raphael Amit and Christoph Zott.
(2) Un manuel pour intégrer la méthode agile dans son entreprise. L’Art de devenir une équipe agile, C.Aubry, E.Appert, Paris, Dunod, 2019.
(3) A book on the challenges of business transformation. Dual Transformation: How to reposition today’s business while creating the future, S. D. Anthony, C. G. Gilbert, M. W. Johnson, Boston, Harvard Business Review Press, 2017.
(4) An analysis of current and future disruptions. Disruption: artificial intelligence, the end of wage-earning, augmented humanity, S. Mallard, Paris, Dunod, 2019.
Page 210
(1) In the chapter entitled “Man and Machine”, the PayPal co-founder argues that humans and computers are, above all, complementary in their very different qualities. Zero to One: Notes on Start Ups, or How to Build the Future, B. Masters, P. Thiel, New York, Crown Business, 2015
(2) The Coming Wave: AI, Power and the 21st Century's Greatest Dilemma, Bodley Head, 7 Sept. 2023 by Mustafa Suleyman and Michael Bhaskar.
(3) A book about possible futures in which new technologies play an increasingly important role for mankind. Homo Deus: A Brief History of Tomorrow, Y. N. Harari, New York, Random House, 2016
Page 212
(1) An update of the key themes in the work of the famous management author, to help you sustain your startup in a changing world. Beyond Entrepreneur 2.0: Turning your business into an enduring great company, J. Collins and W. Lazier, Random House Business, 2020.
(2) A book that was the first to introduce the notion of strategic business development through the prism of ecosystems. Predators and Prey: A New Ecology of Competition, J. F. Moore, Harvard Business Review, 1993.
(3) The authors go to the heart of why companies exist, which must ultimately be meaningful to endure. What Philosophy Can Teach You About Being a Better Leader, A. Reynolds, J. God- dard, D. Houlder and D. G. Lewis, Kogan Page, 2019.
Just to see if you were following along, a few errors crept into this first edition.
Page : Designing a “digital service” type product is now truly recognized as a profession, that of Product Manager (PM). This wasn't the case in France when we started out. Back in 2010, I wrote one of the very first advertisements for a PM, when many were confusing the role with that of Project Manager.
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Page : Marion Tremoy is, of course, the talented person behind the cover and this site!
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